Performance Marketing Manager

As a Performance Marketing Manager at Satispay, your primary responsibilities include leading Mobile and Web acquisition campaigns, enhancing the conversion funnel, and developing innovative marketing strategies for consumer, business, and welfare areas. You’ll optimize campaigns on platforms like Meta and Google, experiment with creative content, and utilize data-driven insights to continuously improve performance.

Satispay seeks candidates for the Performance Marketing Manager role who have 4+ years of experience in digital marketing, particularly in performance-driven acquisition. A solid understanding of ad tech, experience with mobile marketing, and strong analytical skills are also key qualifications. Communication skills in both Italian and English are essential for team collaboration.

Satispay values the growth of its employees and offers a dynamic international working environment. As a Performance Marketing Manager, you will receive support through access to training resources, a hybrid working policy, and opportunities to collaborate with cross-functional teams, allowing you to expand your expertise while making a significant impact.

The Performance Marketing Manager at Satispay should be proficient in using major advertising and tracking platforms such as Meta, Google, and Apple Search Ads. Familiarity with Mobile Measurement Platforms like Appsflyer or Adjust is also beneficial, as these tools help in optimizing advertising strategies and measuring campaign success.

At Satispay, we pride ourselves on being an equal-opportunity employer. We celebrate diverse backgrounds and perspectives, welcoming candidates from all walks of life for the Performance Marketing Manager position. Your unique strengths could be exactly what we are looking for to enhance our team!

When answering this question, focus on your specific experiences in digital marketing, emphasizing your successes with performance-driven acquisition campaigns. Highlight your familiarity with ad tech platforms and how you've optimized campaigns through data analysis. Be sure to tie your experience back to how it will benefit Satispay's objectives.

Explain your systematic approach to developing paid acquisition campaigns, including planning, execution, and optimization. Highlight your use of A/B testing, data analysis, and collaboration with creative teams to ensure your campaigns meet performance targets. Illustrate this with successful examples from your past.

Discuss the various tools you have used for measuring campaign performance, such as Google Analytics, Facebook Ads Manager, or other relevant platforms. Explain how these tools help you track KPIs and what metrics you specifically look for to determine campaign success.

Provide a specific example of a time when a campaign didn’t meet expectations, prompting you to revise your strategy. Discuss the data you analyzed and how you utilized that information to change your approach effectively. Highlight the positive outcome that followed.

Outline your method for prioritizing tasks, such as assessing the potential ROI of each campaign, using project management tools, and establishing clear timelines. Stress the importance of communication with your team to ensure everyone is aligned on priorities.

Acknowledge the importance of cross-functional collaboration between marketing and product teams. Illustrate how you would work together to ensure marketing strategies align with product features, providing feedback on customer needs and assisting with growth initiatives.

Explain your strategies for improving conversion rates, including funnel analysis, identifying drop-off points, and optimizing user experience on landing pages. Discuss any specific tests or changes that resulted in measurable improvements in previous campaigns.

Share your insights on current marketing trends, such as personalization, video content, or automation. Connect these trends to the goals and structure of Satispay, and offer suggestions on how to leverage them to enhance customer engagement and drive growth.

Discuss your analytical approach to identifying issues in underperforming campaigns. Talk about the importance of examining data for insights, testing new strategies, and potentially reallocating budget to maximize performance. Highlight any past experiences where you turned around an underperforming campaign.

Reflect on the attributes that contribute to success in this role, such as analytical thinking, creativity, and strong communication skills. Emphasize the importance of being data-driven and adaptable to a rapidly changing digital landscape, characteristics that align well with Satispay's mission.