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Associate Media Director

The ideal Associate Media Director candidate is passionate about media and an expert in digital media planning and buying disciplines and channels. This candidate should possess excellent analytical, multi-tasking and decision-making abilities. They have a strong work ethic and thrive in a fast-paced environment. Lastly, they should be a thought leader across all traditional and digital channels including video, display, programmatic, digital attribution, paid social, SEM among others.

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Work with Client Engagement, Strategy, Media team, and Client to develop strategic traditional and digital media plans and approaches.
  • Understands the integrated relationship among advertising, branding, creative, digital, media planning and buying, public relations and research employees.
  • Apply experience and knowledge of the media landscape to deliver solutions to the Agency, clients.
  • Understand and utilize media research data in development of media strategies. 
  • Evaluate and recommend the latest media resources which better serve the Agency and its clients.
  • Professionally represent the agency Media department to clients, members of the agency, and to the media.
  • Stimulate and challenge Media Supervisors and Planners to keep producing innovative and effective solutions for our clients.
  • Provide thought leadership and education to both clients and internal audiences.
  • Maintain ongoing knowledge of innovations, theories, and practices pertaining to media functions and inform other interest or affected Agency personnel.
  • Support Agency new business efforts with innovative media plans and tactics.
  • Build strong, positive relationships with clients, internal teams, and media reps. 
  • Keep up with the latest trends/events in advertising and client-related industries.
  • Develop in-depth knowledge of the client’s business.
  • Think strategically about the business, client challenges.
  • Effectively problem-solve, generate innovative solutions.
  • Accountable for ensuring campaigns achieve established performance metrics.
    • Provides key insights based on campaign data.
    • Identifies anomalies, meaningful data events and trends for further analysis.

REQUIRED EXPERIENCE, SKILLS & CHARACTERISTICS

  • 8+ years of relevant professional experience with a focus on media and advertising.
  • Working media planning/buying experience across traditional and digital media channels, primarily digital.
  • Proven experience in developing results-based integrated media campaigns.
  • Ability to…
    • Think creatively and analytically
    • Excellent presentation skills
    • Multi-task and prioritize assignments
    • Possess strong organization skills and attention to detail
    • Keep a positive attitude in a fast-paced work environment
    • Proactively problem solve
    • Take initiative and assume responsibility, consistently meet tight deadlines, and handle multiple projects simultaneously
    • Manage others with the skills required for effective communication and delegation of tasks 
    • Comfort mining data for relevant analytical insights
    • Quickly adapt to changing needs of client/department
  • Experience with media research and third-party ad-serving platform.

Average salary estimate

$105000 / YEARLY (est.)
min
max
$90000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Media Director, Fahlgren Mortine

If you're looking for a dynamic environment where you can showcase your media expertise, the Associate Media Director position at our company is just for you! We are on the lookout for someone who is not only passionate about media but is also a brilliant strategist in both digital and traditional channels. As our Associate Media Director, you'll work closely with our Client Engagement, Strategy, and Media teams to develop engaging media plans that resonate with clients. You'll need to be a multitasker who thrives in a fast-paced world while maintaining a keen eye for detail and analysis. You'll be embracing the latest media trends, from video and programmatic to SEM and paid social, while also bringing innovative solutions that keep our clients ahead of the game. Your experience of at least 8 years in media and advertising will come into play as you build strong relationships with clients and internal teams, provide insightful analytics on campaign performance, and support our new business initiatives with fresh and compelling media tactics. Join us, and let’s shape the future of media together!

Frequently Asked Questions (FAQs) for Associate Media Director Role at Fahlgren Mortine
What are the key responsibilities of an Associate Media Director at our company?

As an Associate Media Director at our company, you'll be responsible for developing integrated media strategies, evaluating the media landscape, and leading our Media team in creating innovative solutions for clients. Your role will also include maintaining strong relationships with clients, analyzing campaign data, and providing thought leadership to both internal teams and clients alike.

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What qualifications are required for the Associate Media Director position?

To qualify for the Associate Media Director position, candidates should have at least 8 years of relevant experience in media and advertising, with strong capabilities in both traditional and digital channels. A proven track record of developing results-driven media campaigns, excellent analytical skills, and the ability to manage a team effectively are also crucial.

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What skills do I need to excel as an Associate Media Director?

To excel as an Associate Media Director, you'll need to possess strong analytical capabilities, exceptional communication and presentation skills, and the ability to multitask in a fast-paced environment. Creativity and innovative problem-solving skills will also be crucial, alongside a deep understanding of media research and digital platforms.

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How does the Associate Media Director support new business efforts?

The Associate Media Director plays a pivotal role in supporting our new business efforts by creating innovative media plans and tactics that attract potential clients. You will utilize your extensive knowledge of the media landscape and insights into current advertising trends to generate compelling pitches that showcase our agency’s capabilities.

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What type of work environment can I expect as an Associate Media Director?

As an Associate Media Director, you can expect a collaborative, energetic, and fast-paced work environment where creativity thrives. Our team is dedicated to fostering positive relationships, encouraging innovative thinking, and staying on the cutting edge of industry trends, making it an exciting place to grow your career.

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Common Interview Questions for Associate Media Director
Can you describe your experience with digital media planning and buying?

In your answer, outline specific examples of successful digital campaigns you've led, emphasizing the strategies you employed, the tools you used for planning and buying, and the results that were achieved. Highlight any innovative tactics you implemented that set your approach apart.

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How do you handle tight deadlines in media projects?

Discuss your organizational skills and methods for prioritizing tasks under pressure. Use examples of projects where you successfully met deadlines while maintaining high-quality standards to illustrate your point.

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What methodologies do you use to analyze campaign performance?

Explain the tools and metrics you rely on for analyzing campaign effectiveness. Share how you have used data to make decisions or adjustments, leading to improved performance in previous campaigns.

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How do you build and maintain client relationships?

Emphasize your communication skills and proactive approach to understanding client needs. Share examples of how you have successfully built relationships through regular updates, addressing concerns promptly, and ensuring satisfaction with campaign outcomes.

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Describe a time when you had to problem-solve in a media campaign.

Provide an example of a challenge you faced in a campaign, detailing how you approached the problem, the rationale behind your decision-making, and what the outcome was. This shows your ability to think critically under pressure.

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What is your experience with media research tools?

Discuss specific media research tools you have used in past roles, how you utilize them to inform your media strategies, and any notable insights you have gleaned from data.

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How do you keep up with the latest media trends?

Share your strategies for staying informed about industry trends, such as attending conferences, following relevant publications, or participating in professional networks. Emphasize your commitment to continual learning.

Join Rise to see the full answer
Can you provide an example of a successful integrated media campaign you led?

Highlight a specific campaign, outlining your role, the strategy employed, the various channels used, and the campaign's results. Focus on the collaborative aspect of integrating different media to achieve client goals.

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What role does creativity play in your media planning approach?

Describe how you fuse creativity with data-driven insights in your planning process. Give examples of how innovative ideas have led to unique solutions in your past campaigns.

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How do you approach team management and delegation?

Discuss your leadership style, emphasizing your methods for empowering team members, delegating tasks effectively, and fostering a collaborative environment that encourages accountability and creativity.

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Fahlgren Mortine is an integrated communications company helping brands engage in ways that are precise and meaningful. The agency is headquartered in Columbus, Ohio with locations in Cleveland and Dayton, Ohio; Charleston, W. Va.; Boise, Idaho; D...

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Full-time, remote
DATE POSTED
March 30, 2025

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