Marketing Operations Associate

As a Marketing Operations Associate at Faire, you'll play a pivotal role in supporting campaign operations across email, push, and SMS. Your responsibilities will include collaborating with product marketing teams, implementing A/B tests, analyzing campaign outcomes using tools like SQL and Looker, and ensuring high-performing marketing communication that is technically sound. All these efforts contribute to achieving better engagement metrics and increasing retailer sign-ups.

Candidates for the Marketing Operations Associate role at Faire should possess a complete understanding of marketing automation platforms such as Braze, Hubspot, or Mailchimp. You should have expert-level SQL skills, experience with HTML, and the ability to convert designs into functional email templates. A self-starter mentality with strong time-management capabilities, alongside proficiency in web technologies, will help you excel in this role.

In the Marketing Operations Associate position at Faire, you will directly contribute to campaign success by ensuring that campaigns are implemented smoothly and effectively. This includes translating creative designs into actionable marketing emails, tracking and analyzing performance metrics, and continuously optimizing campaigns based on data insights to increase engagement rates. Your work will directly impact the way our audience connects with Faire.

As a Marketing Operations Associate at Faire, you'll work extensively with tools like Braze for marketing automation and SQL for data analysis. You'll also leverage creative design tools like Figma, and collaboration platforms such as Notion, ensuring that you can seamlessly execute and monitor marketing campaigns. Familiarity with other automation tools, like Zapier and Hightouch, will also be beneficial.

At Faire, we foster a culture of entrepreneurship, curiosity, and collaboration. As a Marketing Operations Associate, you will be surrounded by passionate individuals committed to making a positive impact on independent retailers. You will have the opportunity to participate in creative problem-solving sessions, contribute to innovative campaigns, and engage with a supportive team that values both professional development and work-life balance.

In a fast-paced marketing environment, I prioritize tasks by assessing deadlines and the potential impact of each campaign. I make use of project management tools to track progress and communicate with team members regularly, ensuring that we stay aligned on priorities and timelines.

Absolutely! One of my most successful email campaigns involved segmenting the audience based on their previous interactions with our brand. I implemented an A/B testing strategy to refine subject lines, which greatly improved our open rates. Through detailed analysis post-campaign, I was able to present actionable insights that shaped future strategies.

To analyze campaign performance, I employ both quantitative and qualitative metrics. I track key performance indicators like open rates and click-through rates, using SQL to pull deeper insights from our databases. I also gather qualitative feedback through user surveys to understand engagement levels better. Combining both aspects provides a comprehensive overview of success and areas for improvement.

If I encountered a technical issue during an email campaign launch, my first step would be to quickly assess the problem on the backend, whether it relates to our automation tools or the content. I would communicate with the relevant teammates to address the issue while keeping stakeholders updated on the situation, ensuring we're aligned on next steps and minimizing any potential disruptions.

I have extensive experience with HTML tailored for email templates. In my previous role, I converted designs into responsive email templates while ensuring compatibility across various email clients. I constantly updated myself with the latest best practices for email coding, which helped maintain template performance and deliverability.

Personalization in email marketing significantly enhances engagement by making recipients feel valued. Tailoring content based on user behavior, preferences, and demographics leads to higher open rates and click-through rates. I've successfully implemented personalized recommendations in past campaigns, which resulted in increased customer retention and engagement.

I regularly employ A/B testing to evaluate different campaign elements, such as subject lines, content formats, and call-to-action buttons. By analyzing the resulting data, I can determine which variations resonate best with our audience, leading to more effective email strategies and greater audience engagement moving forward.

Data plays a crucial role in guiding my marketing decisions. I rely on analytics to identify trends, assess campaign performance, and make evidence-based recommendations. Utilizing data-driven insights enables me to optimize future campaigns and ensure that we are meeting our audience's needs effectively.

Collaboration with departments such as CRM and analytics is essential for cohesive campaign execution. I coordinate closely with the CRM team to understand audience segmentation while working with analytics to interpret results. Regular meetings and open communication channels ensure that we are aligned on goals and strategies, maximizing campaign effectiveness.

I believe the most important aspect of email marketing is delivering valuable content to the audience. Whether it’s informative, educational, or entertaining, focusing on value ensures that subscribers look forward to receiving emails. Effectively balancing this with technical aspects, like deliverability and design, will foster long-term subscriber relationships.