Senior Google Ads Specialist

As a Senior Google Ads Specialist at Fever, your main responsibilities will include developing paid search strategies, launching and optimizing Google campaigns, selecting keywords, monitoring budgets, and tracking KPIs to improve ROI. You will also produce reports, write ad copy, and suggest new campaigns while staying updated on PPC and SEM trends.

To qualify for the Senior Google Ads Specialist role at Fever, you should have at least four years of experience in Google Ads or digital marketing, proficiency in English at the C1 level, and a proactive, solution-focused mindset. Having skills in additional languages such as Spanish or Italian is an added advantage.

Success as a Senior Google Ads Specialist at Fever can be measured through various KPIs, such as ROI on campaigns, conversion rates, and overall performance metrics from the campaigns you manage. Producing insightful reports and dashboards from this data will also help demonstrate your impact.

At Fever, Senior Google Ads Specialists are not only involved in innovative campaigns but can also expect opportunities for personal and professional growth. You'll work with a talented team, engage in diverse projects, and potentially influence the future marketing strategies of a global leader in the entertainment industry.

As a Senior Google Ads Specialist, you’ll enjoy a competitive salary, the potential for significant performance bonuses, a 40% discount on all Fever events, health insurance, flexible remuneration options, online language lessons, and a vibrant work environment complete with free food and drinks!

When optimizing Google Ads campaigns, it’s essential to conduct A/B testing on ad copy and visuals, analyze keyword performance regularly, and adjust bids based on historical data to maximize ROI.

Selecting the right keywords starts with understanding your target audience's search intent, using tools like Google Keyword Planner for trend analysis, and assessing competition levels to ensure a balanced strategy.

To effectively answer this, share a specific example where you identified performance issues through data analysis, implemented targeted changes, and achieved measurable success, such as increased click-through rates or lower cost per acquisition.

Staying updated involves following industry blogs, participating in online webinars, joining relevant professional groups, and regularly experimenting with new strategies in your campaigns to see what works best.

I prefer using Google Analytics and Google Ads for detailed performance reports. Additionally, leveraging visualization tools like Tableau or Data Studio can help present insights more effectively.

I regularly monitor campaign performance, adjusting bids based on conversion rates and cost-effectiveness, while making sure to align spending with overall marketing strategy and business goals.

My process involves understanding the target audience, focusing on clear messaging that speaks to their needs or pain points, using strong calls-to-action, and ensuring compliance with advertising guidelines.

A/B testing has been integral to my approach; I design tests around variable elements like headlines and images, implement them rigorously, and analyze results to continuously refine our strategies.

When dealing with underperforming ads, I analyze the data to identify issues, such as irrelevant keywords or poor ad positioning, and make data-driven adjustments to improve their effectiveness.

Emerging technologies like machine learning and AI will significantly influence Google Ads strategies, offering more personalized targeting options and automation tools to enhance campaign performance and efficiency.