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Content Marketing Manager


About us:

Kyan Health is an AI-powered enterprise solution that connects employee well-being with measurable business impact. Using predictive analytics, Kyan helps companies monitor and reduce risks like absenteeism, turnover, and presenteeism.

We believe in harmonizing work and life, fostering a positive environment that champions performance and personal growth and well-being at the same time. Our culture thrives on innovation, collaboration, and the well-being of every team member.

Some things we’re proud of

  • 🧠 Building an industry leading solution for mental well-being

  • 🛋️ Over 1.000 monthly 1:1 counsellor sessions

  • 🌎 100.000+ users across 32 countries

  • 🤝 Partnered with 200+ licenced psychologists and coaches

  • 💲 €15M+ venture capital raised from renowned investors

  • 🎁 Awesome benefits, including unlimited access to our Comprehensive Mental Health App

About The Role

As the first designer on our marketing team, this role goes beyond content—you will also play a crucial role in building and shaping our brand identity. We are seeking a highly Content Marketing Manger to kick-off the creation of a content strategy for a diverse array of marketing collateral. 

As a core member of the marketing team you will collaborate closely with leadership, UX/UI designers and our customer care team to develop creative content across the entire customer journey. 

What You'll do:

  • Own and evolve the content marketing plan: Align content strategy with business goals, campaign themes, and key audience segments (ICPs) across global markets.

  • Create and manage engaging content: Develop content across formats and channels (e.g. blog, LinkedIn, customer stories, newsletters, videos) that addresses workplace mental health challenges and showcases how our solutions support HR leaders and decision-makers.

  • Collaborate cross-functionally: Work closely with the user content team, design, demand generation, sales, and external partners to co-create content that builds brand awareness and generates inbound leads.

  • Ensure content quality and consistency: Uphold editorial standards and manage production workflows and a scalable content library to deliver accurate, on-brand content—on time and with full team visibility.

  • Drive organic growth: Power a high-performing content engine using keyword research, AI tools, and performance insights to attract qualified traffic and convert high-intent prospects.

  • Act as an in-house expert: Stay up to date on mental health trends and workplace wellbeing topics, becoming Kyan’s trusted voice on the subject to ensure credibility and thought leadership in all content.

Who We're Looking For

  • Content Craft: You are a strong storyteller with 3–7 years of content marketing experience—particularly in B2B SaaS—skilled at creating impactful, well-edited content across formats and buyer journey stages.

  • Strategic Thinking: You know how to develop and evolve content strategies based on performance data, market insights, and input from GTM, product, and sales teams.

  • Project Ownership: You lead content projects from concept to completion—managing briefs, timelines, stakeholders, and external partners to deliver high-quality work on schedule.

  • Collaboration: You are a reliable team player who communicates clearly, welcomes feedback, and thrives in fast-paced, cross-functional environments.

  • Language Mastery: You are a native English speaker (or have near-native fluency) with sharp grammar, an eye for detail, and a tone that resonates. German is a plus.

  • Lifelong Learning: You are curious by nature, always exploring new trends, tools, and technologies—including AI—to solve challenges and improve your craft.

Nice-to-Have Skills

  • Bonus if you have SEO experience

  • Bonus if you were in health before 

  • Bonus if you bring experience with multimedia content or ad copy

Why Join Us

  • Make an Impact: Your work will directly contribute to improving mental health in workplaces around the world.

  • Ownership: You'll have the chance to take ownership of our content production processes

  • Innovative Environment: Work in a greenfield space where your ideas aren't just welcome—they're essential.

  • Collaborative Team: Join a supportive team where collaboration and innovation are at the heart of what we do. We are an easy to work with & low ego team, and want to keep it like that.

What's In It For You

  • Full Access to Our Comprehensive Mental Health App:

    • Unlimited use of Kyan Health's AI well-being companion "KAI" and guided meditation courses.

    • Unlimited sessions with licensed psychologists.

    • Unlimited sessions with ICF-certified coaches.

  • Compensation: Competitive Salary + 30 days of vacation.

  • Work Environment: Fantastic Office in Berlin Mitte near Rosenthaler Platz.

  • Flexibility: Hybrid work environment with an office first setup.

Interview Process:

  • CV / Portfolio Check 

  • Get to know Kyan - Recruiter, Girish (30m Call)

  • Get to know your manager, Alexander (on-site preference) (45m Call)

  • Case (Alex and Joasia  60-90minutes, ideally on-site)

  • Offer Stage: 

    • Meet a founder (15 minutes)

    • Reference check

    • Offer

🤩We are excited to hear from you!

⛔Please note that we do not work with agencies or external recruiters.

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Content Marketing Manager, Kyan Health

At Kyan Health, an innovative company based in Berlin, we seek a passionate Content Marketing Manager to take the reins on our marketing content strategy. If you're a storyteller at heart with a knack for creating compelling narratives that resonate, this role is perfect for you! You'll not only get to develop engaging content across various formats—think blogs, LinkedIn posts, newsletters, and even videos—but you'll also help shape our brand identity from the ground up. Collaborating closely with our talented UX/UI designers, leadership, and customer care teams, you'll be integral in delivering impactful content that tackles workplace mental health challenges and showcases our unique solutions. Your strategic mind will align content plans with business goals while your creativity shines through in every piece you produce. As you manage and maintain our content library, you’ll leverage your understanding of SEO and performance metrics to drive organic growth and build our brand’s authority in mental health and wellbeing. If you bring 3-7 years of content marketing experience, especially in the B2B SaaS space, and are excited about making a real impact in the realm of employee wellness, we want you on our team at Kyan Health!

Frequently Asked Questions (FAQs) for Content Marketing Manager Role at Kyan Health
What are the responsibilities of a Content Marketing Manager at Kyan Health?

As a Content Marketing Manager at Kyan Health, you'll be responsible for evolving the content marketing plan to align with business goals and key audience segments. You'll create and manage engaging content across multiple channels, collaborate cross-functionally with various teams, ensure high-quality content production, and drive organic growth through strategic content strategies.

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What qualifications are required to become a Content Marketing Manager at Kyan Health?

To become a Content Marketing Manager at Kyan Health, candidates should ideally possess 3-7 years of content marketing experience, particularly in the B2B SaaS industry. Strong storytelling skills, project ownership experience, and a strategic mindset are crucial. Additionally, a native English fluency level is required, with German being a plus.

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How can a Content Marketing Manager drive organic growth at Kyan Health?

A Content Marketing Manager can drive organic growth at Kyan Health by leveraging keyword research, AI tools, and performance insights to create high-quality, engaging content that attracts qualified traffic. By understanding the market and continuously optimizing content strategies, you'll convert high-intent prospects effectively.

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What makes Kyan Health an attractive workplace for a Content Marketing Manager?

Kyan Health offers a supportive and innovative environment where a Content Marketing Manager can truly make an impact. With a focus on employee wellbeing, competitive salaries, unlimited access to mental health resources, and a collaborative team culture, Kyan Health prioritizes both personal growth and professional development.

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What does the interview process look like for a Content Marketing Manager at Kyan Health?

The interview process for a Content Marketing Manager at Kyan Health includes a CV and portfolio check, a meet-and-greet with the recruiter, detailed discussions with your potential manager, and a case study to assess your skills. The final steps involve a chat with a founder and a reference check before offering you the position.

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Common Interview Questions for Content Marketing Manager
How do you prioritize and manage multiple content projects?

In managing multiple content projects, I prioritize based on deadlines and the strategic goals of the content. I utilize project management tools to keep track of tasks while maintaining open communication with team members to ensure all projects are on schedule.

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Can you describe your experience with B2B content marketing?

I have over five years of experience in B2B content marketing, where I successfully developed content strategies that aligned with business objectives. I've created case studies, whitepapers, and thought leadership articles that speak directly to industry challenges and solutions.

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What strategies do you use to ensure content quality and consistency?

To ensure quality and consistency, I establish editorial standards and style guides for the team. I also implement a thorough review process involving multiple stakeholders to gather feedback and maintain the on-brand tone across all channels.

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What tools do you use for keyword research and content optimization?

I utilize tools like Ahrefs, SEMrush, and Google Keyword Planner for keyword research, helping to identify high-intent search terms. For content optimization, I also employ on-page SEO techniques, ensuring our materials rank well on search engines.

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How do you stay updated on industry trends related to workplace mental health?

I regularly read industry blogs, listen to podcasts, and follow thought leaders in workplace mental health. Staying active on platforms like LinkedIn allows me to join discussions that inform my content creation and keep Kyan Health's messaging relevant.

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Describe a time you had to collaborate with a cross-functional team. How did you manage it?

In a previous role, I worked with sales and product teams to develop a comprehensive content strategy for a product launch. I organized regular check-ins to ensure alignment and fostered an inclusive atmosphere where team members felt comfortable sharing ideas.

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What are the key components of a successful content marketing strategy?

A successful content marketing strategy comprises clear goals, audience understanding, quality content creation, consistent distribution channels, and effective performance tracking. Regular analysis of metrics helps refine strategy over time for better results.

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How do you handle feedback on your content?

I view feedback as an opportunity for growth. I actively seek input from colleagues and stakeholders, reflecting on their suggestions. This openness fosters collaboration and often leads to stronger content that aligns well with audience expectations.

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What role does storytelling play in content marketing?

Storytelling is crucial in content marketing as it helps humanize a brand and makes information more relatable. It can drive engagement and connect with audiences on a deeper level, often leading to higher conversion rates.

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What do you believe is the future of content marketing?

The future of content marketing lies in personalization and utilizing AI to tailor content to individual users. This not only increases engagement but also establishes brand loyalty as audiences feel understood and valued in their content experiences.

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DATE POSTED
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