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Director of Strategic Operations

We’re Growing Fast. You’ll Help Us Scale Smarter.

We’re a profitable, founder-led consumer brand on the verge of explosive growth. Built on performance marketing, subscriptions, and a scrappy, do-it-ourselves mentality, we’ve scaled fast — and now we’re expanding into marketplaces, retail, and international.

But speed has caught up with us. The systems, structure, and team rhythms that got us here won’t take us where we’re going. We need a Director of Strategic Operations to turn our high-output hustle into a repeatable, scalable operating machine that supports a 9-figure business.

This role is for a true builder — someone who has done this before at a larger scale, has the playbook, and can roll up their sleeves to translate vision into execution, unblock teams, and bring clarity, speed, and systems to every part of the business.

What You’ll Own

1. Build the Operating System That Powers Scale

  • Create and implement scalable systems across the business: dashboards, team scorecards, hiring/onboarding processes, SOPs, and execution rhythms
  • Design meeting cadences, reporting structures, and workflows that drive focus, speed, and accountability
  • Build the infrastructure for cross-channel growth: DTC, marketplace, international, and retail

2. Turn Vision Into Action

  • Partner with the CEO to catch ideas, prioritize them, define what success looks like, and map out execution plans
  • Own the full lifecycle of key initiatives — from strategy to execution to measurement
  • Ensure the company stays aligned and moving — no spinning plates, no dropped balls

3. Unblock the CEO & COO

  • Free up leadership by taking key projects and ideas from 0 → 1 without needing constant guidance
  • Support the COO by keeping departments focused, helping prioritize, and bringing structure to execution
  • Be the connective force between strategy and daily operations

4. Build and Strengthen Teams

  • Help structure and scale lean, high-output teams across functions (eCommerce, Influencer, Growth, Product, etc.)
  • Identify talent gaps, source scrappy freelancers or full-time hires, and implement onboarding that sets them up for success
  • Define team charters, roles, responsibilities, and performance metrics — so every team knows what “great” looks like

5. Drive Execution With Speed and Accountability

  • Build project tracking systems and company-wide dashboards to make performance visible and actionable
  • Identify and fix execution bottlenecks across the business
  • Keep cross-functional teams aligned, productive, and focused on what matters most
  • Have scaled a fast-growing company to or beyond 9 figures, ideally in DTC, subscription, or consumer products
  • Bring your own playbook — you’ve built operating systems, hiring processes, dashboards, and execution cadences that work
  • Are obsessed with speed, systems, and simplification — and know how to balance structure with scrappiness
  • Can translate visionary chaos into clear roadmaps, metrics, and outcomes
  • Are a natural dot-connector across teams and functions — and know how to get people moving in the same direction
  • Are not afraid to do the work — you’re tactical, practical, and you get things done

Bonus Experience

  • Built or scaled subscription-based DTC businesses
  • Supported international or retail expansion
  • Deep understanding of performance marketing-led orgs
  • Experience with EOS or other operating frameworks

Why This Role Matters

We’ve built a rocketship — now we need the operating system to fly it.

As Director of Strategic Operations, you’ll help transform a high-growth, profitable brand into a scalable, efficient, and well-aligned organization. You’ll work directly with the CEO and COO to turn vision into execution, bring structure to speed, and ensure the business can scale without breaking.

This is a foundational role with massive impact — perfect for a builder who’s done it before and wants to do it even better, faster, and smarter.

Why Join Freebird

  • 9-figure, high-growth brand with over 1 million customers — and we’re just getting started
  • Direct access to founders and a seat at the leadership table
  • Full ownership and autonomy to build systems, teams, and infrastructure from the ground up
  • A lean, resourceful culture that values speed, results, and getting things done
  • Remote-friendly, flexible, and fast-moving — no red tape, no politics

Benefits

  • Fully Remote Flexibility – Work where you thrive
  • Competitive Compensation & Performance Bonuses – Aligned to your impact
  • Comprehensive Medical Benefits – Strong health coverage for you and your family
  • 401(k) with Company Match – Plan and save for the long term
  • Unlimited PTO – Recharge when needed, no counting days
  • Leadership Growth Path – Opportunity to scale into a senior executive role
  • Mission-Driven Brand – Help shape the future of grooming and self-care through innovation
What You Should Know About Director of Strategic Operations, Freebird

As the Director of Strategic Operations at Freebird, you'll be stepping into a fast-growing company that's poised for explosive expansion. Founded on a powerful blend of performance marketing and a DIY mentality, we're ready to elevate our operations to new heights. In this pivotal role, you’ll help us transform our hustle into a structured, scalable powerhouse that can support our 9-figure aspirations. You’ll create and implement scalable systems, design effective workflows, and partner closely with our CEO to turn innovative ideas into achievable action plans. The ideal candidate is a builder with a proven track record in scaling operations, someone who can dive right in and streamline processes across multiple departments. You’ll be at the heartbeat of our organizational growth, ensuring alignment and speed in execution while unblocking our leadership team. We thrive on speed and efficiency, so your passion for building effective systems and driving accountability will be essential. Plus, you’ll have the opportunity to shape and mentor our high-output teams, ensuring we hire the right talent to propel us forward. This role is not just about oversight; it's about ownership and the chance to impact every corner of our rapidly evolving business. If you're ready to help us navigate our growth journey with clarity and purpose, we want to meet you!

Frequently Asked Questions (FAQs) for Director of Strategic Operations Role at Freebird
What responsibilities does the Director of Strategic Operations at Freebird have?

The Director of Strategic Operations at Freebird is primarily responsible for designing and implementing scalable operating systems across various business functions. This includes building dashboards, team scorecards, and efficient workflows, as well as turning visionary ideas into actionable strategies alongside the CEO. Additionally, they will focus on aligning teams and driving accountability while unblocking leadership to ensure a smoothly functioning organization.

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What qualifications are needed for the Director of Strategic Operations position at Freebird?

The ideal candidate for the Director of Strategic Operations role at Freebird should have substantial experience in scaling operations, particularly in a high-growth environment. A proven track record in building operating systems, understanding the nuances of DTC businesses, and the capability to translate vision into clear execution plans is crucial. Experience with performance marketing and familiarity with EOS or similar frameworks are also advantageous.

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What does success look like for the Director of Strategic Operations at Freebird?

Success for the Director of Strategic Operations at Freebird involves creating well-defined structures that increase efficiency and speed within the organization. It means crafting clear performance metrics, effectively managing cross-functional teams, and ensuring that strategic initiatives are executed successfully without losing momentum. Moreover, it also includes nurturing team growth and maintaining alignment across the full spectrum of operations.

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How does the Director of Strategic Operations at Freebird support the CEO and COO?

In the role of Director of Strategic Operations, you'll be a crucial support for both the CEO and COO by overseeing key projects from conception to execution. By taking the lead on initiatives that require strategic focus, you help free up leadership to concentrate on high-level decisions. Your role will ensure that operational tactics align smoothly with overall company vision, making you an essential connector between strategy and execution.

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What challenges might a Director of Strategic Operations face at Freebird?

A Director of Strategic Operations at Freebird will likely face challenges related to rapidly scaling a business while maintaining operational efficiency. Ensuring seamless communication across departments, developing systems that accommodate growth, and managing the fast pace of a high-output culture will require adept problem-solving and adaptability. Additionally, balancing innovative approaches with established operational frameworks will be an ongoing challenge to navigate.

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Common Interview Questions for Director of Strategic Operations
Can you describe your experience with building scalable operational systems?

When answering this question, highlight specific examples from your background where you successfully designed and implemented systems that improved efficiency. Discuss the methodologies you used, how you engaged various teams in the process, and the outcome of those efforts. Relating it back to how such experiences could benefit Freebird shows alignment with their needs.

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How would you prioritize initiatives in a fast-paced environment?

Explain your approach to prioritization by using frameworks like the Eisenhower Matrix or other strategic planning methods. Provide an example where you had to manage competing priorities effectively, demonstrating your ability to assess urgency versus importance. This will illustrate your strategic thinking and organizational skills that are vital for the Director of Strategic Operations role.

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What strategies would you use to keep teams aligned and focused on goals?

Discuss consistent communication practices, regular check-ins, and systems like OKRs (Objectives and Key Results) that can help teams maintain focus. Mention any past experiences where you successfully implemented these strategies and the positive impact they had on team alignment and productivity.

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How do you approach conflict resolution within teams?

Your response should reflect your understanding of mediation and facilitation skills. Use a real-life example where you’ve successfully navigated conflict by encouraging open dialogue, identifying common goals, and fostering a collaborative environment. This shows your leadership qualities and readiness for the Director role at Freebird.

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What metrics do you find most important for measuring operational success?

Identify key performance indicators (KPIs) relevant to operational efficiency such as process turnaround times, error rates, and team productivity metrics. Discuss how you have previously utilized metrics not just to assess performance, but to drive improvement initiatives within the organization.

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How do you ensure that your projects stay on track and within budget?

Share specific strategies such as project management tools you’ve used, regular budget reviews, and milestone tracking methods. Provide examples where your oversight kept critical projects within scope and budget, emphasizing your capacity for effective project management.

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Can you talk about a time when you had to pivot quickly in a project?

Discuss a particular instance where unexpected changes occurred and how your flexibility allowed you to adapt quickly. Focus on the outcome and what you learned from the experience. This demonstrates resilience and your ability to thrive in a dynamic environment, a key requirement for Freebird’s rapid growth.

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What do you consider the role of Director of Strategic Operations to be in terms of company culture?

Emphasize the importance of promoting a culture that values collaboration, accountability, and continuous improvement. Discuss how you would foster a positive environment that encourages innovation and aligns with Freebird's mission and values.

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How would you approach international expansion from an operational standpoint?

Discuss the importance of understanding local market dynamics, compliance issues, and the need for tailored strategies for different regions. Provide examples from your past experiences where you’ve successfully supported expansion initiatives, showcasing your expertise and strategic insights.

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How do you handle feedback from your team or leadership?

Explain your belief in creating open channels for feedback and how you’ve previously integrated such feedback to drive changes. Detail how you view feedback as a catalyst for growth and team cohesion, showing your commitment to continuous improvement as a leader.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 3, 2025

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