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Lead, Sales Enablement - job 2 of 2

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 70,000 companies -- from startups to public companies - that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services. 

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

Job Description

Freshworks is looking for a Sales Enablement Lead to develop and deliver effective enablement programs, collaborate with stakeholders, and deliver training to empower the Americas Field (AE/AM) and Business Development (BD) teams to achieve their goals. The ideal candidate will have a strong track record of success in sales and product enablement, with experience delivering training, developing content, optimizing sales processes, and hands-on experience in direct selling roles. 

Key Responsibilities: 

  • Develop and deliver engaging and informative sales training programs, both in-person and virtually, that align with the overall sales strategy and goals
  • Regularly communicate with the field to gather feedback, assess needs, and ensure the sales enablement program meets the evolving requirements of the sales team
  • Collaborate with marketing, product, and enablement partner teams to create high-quality sales collateral, presentations, and playbooks that effectively communicate product value propositions and sales messaging 
  • Work closely with sales leadership to identify training needs and develop customized training plans for sales teams
  • Develop and implement training programs that empower sales managers with the skills and knowledge needed to effectively coach and lead their teams
  • Provide ongoing support and resources to sales managers, ensuring they are equipped to reinforce best practices, drive team performance, and address individual development needs
  • Assess the effectiveness of training programs and make recommendations for improvement 

Please note this is a hybrid role with onsite expectations of 3x/week (Tue - Thur) from our San Mateo, CA headquarters. 

Qualifications

  • 5+ years of combined experience in enablement and sales, preferably in a technology or SaaS company 
  • Extremely strong delivery skills, both in-person and virtually 
  • Excellent communication and interpersonal skills
  • Ability to stay organized and manage multiple projects simultaneously 
  • Strong analytical and problem solving skills
  • Ability to work independently and collaboratively in a fast-paced environment
  • A proactive and adaptable mindset with a commitment to continuous improvement
  • Bachelor's degree in business, marketing, or a related field; additional certifications in training and development are a plus. 

Additional Information

This role is based in the San Francisco Bay Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs, and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus. 

Compensation Package

$113,600 - $163,000 Base Salary

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Average salary estimate

$138300 / YEARLY (est.)
min
max
$113600K
$163000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Lead, Sales Enablement, Freshworks

At Freshworks, based in the heart of San Mateo, CA, we are currently seeking a dynamic Lead, Sales Enablement who will play a critical role in empowering our Americas Field and Business Development teams. In this position, you will be responsible for designing and executing a variety of sales training programs that resonate with our sales strategy and goals. Your days will be filled with developing engaging content, collaborating across teams, and delivering both in-person and virtual training to ensure our sales managers and representatives have the tools they need to succeed. With over 5 years of experience in sales enablement, you understand the nuances of sales processes and the importance of effective communication. You will regularly engage with the field to gather feedback and assess needs, ensuring our programs adapt to a fluid sales environment. Not only will you craft training plans, but you'll also support sales leaders in coaching their teams to drive performance and achieve targets. This hybrid role requires you to be onsite at our beautiful San Mateo headquarters three times a week, creating an environment ripe for collaboration and innovation. If you have a passion for developing talent, a drive for continuous improvement, and a keen eye for effective training methodologies, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Lead, Sales Enablement Role at Freshworks
What are the key responsibilities of the Lead, Sales Enablement at Freshworks?

The Lead, Sales Enablement at Freshworks is tasked with developing engaging training programs to empower the Americal Field and Business Development teams. They will regularly communicate with the field to gather feedback, collaborate with various teams to create effective sales materials, identify training needs with sales leadership, and assess the effectiveness of training programs to ensure continuous improvement.

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What qualifications do I need to become a Lead, Sales Enablement at Freshworks?

To qualify for the Lead, Sales Enablement position at Freshworks, candidates should have over 5 years of experience in sales enablement or a similar role, preferably within a technology or SaaS company. Strong communication skills, project management abilities, and a proactive approach to adapting to challenges are essential. A bachelor's degree in business, marketing, or a related field is preferred.

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How does Freshworks ensure effective sales enablement training for their teams?

Freshworks adopts a collaborative approach to sales enablement training by regularly engaging with sales teams to understand their evolving needs. The Lead will leverage feedback to create customized training programs and sales collateral that communicate product value propositions effectively, ensuring the training remains relevant and impactful.

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What does a typical day look like for the Lead, Sales Enablement at Freshworks?

A typical day for the Lead, Sales Enablement at Freshworks involves a mix of strategy development, content creation, and training facilitation. You could be conducting workshops, meeting with sales leaders to identify specific needs, or reviewing training effectiveness metrics to adjust programs. Collaboration with marketing and product teams enhances the quality of trainings provided to the salesforce.

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Is the Lead, Sales Enablement position at Freshworks a remote role?

The Lead, Sales Enablement role at Freshworks is a hybrid position requiring onsite work three days a week at our San Mateo headquarters, which fosters a collaborative environment necessary to optimize training and enablement efforts.

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Common Interview Questions for Lead, Sales Enablement
Can you describe your experience with sales training at previous companies?

In answering this question, focus on your specific roles, the types of training programs you developed or executed, and the outcomes achieved. Highlight any quantitative results, such as improved sales metrics or enhanced team performance.

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How do you evaluate the success of a sales enablement program?

Make sure to discuss metrics like sales performance improvement, feedback from sales teams, and training completion rates. Emphasize a systematic approach that includes both qualitative and quantitative evaluations.

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What strategies have you used to engage sales teams during training sessions?

Talk about interactive methodologies you’ve utilized, such as role-playing, case studies, or gamification. Mention how these strategies helped maintain interest and enhance retention of information.

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What is your approach to collaborating with marketing and product teams?

Describe your approach to fostering effective interdepartmental communication, ensuring alignment on goals, and how you integrate product knowledge into your training content to better equip sales teams.

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Can you share an example of a challenge you faced in sales enablement and how you overcame it?

Provide a specific example of a challenge, discuss the steps you took to address it, and conclude with the successful outcome. This shows your problem-solving skills and adaptability.

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What tools or software do you find essential for sales enablement?

List specific tools you have used, such as CRM systems, training management software, and data analytics tools. Explain how they support your effectiveness in enhancing sales performance.

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How do you tailor training sessions to meet the diverse needs of sales teams?

Discuss your approach to needs assessment through surveys or direct communication and how you customize training content to cater to different experience levels or products.

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Describe your experience with virtual training programs.

Explain how you’ve adapted your training approach for remote learning. Highlight any technologies used, engagement strategies, and how you maintain connection and effectiveness in a virtual setting.

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How do you stay updated on industry trends that could affect sales training?

Share how you follow industry publications, participate in relevant trainings, and engage in professional networking to ensure your programs remain current and effective.

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What motivates you to succeed in a sales enablement role?

Talk about your passion for developing talent, improving sales outcomes, and the satisfaction of seeing teams succeed as a result of your training efforts.

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Freshworks makes it fast and easy for businesses to delight their customers and employees.

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Full-time, hybrid
DATE POSTED
April 4, 2025

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