Creative Director - Branding & UI/UX (Full-Time)

The Creative Director - Branding & UI/UX at Full Funnel Growth is responsible for leading the visual identity and creative strategy of the agency, overseeing brand overhaul initiatives, and guiding design projects across multiple clients. This role includes hands-on design work in Figma, developing brand guides and visual toolkits, and ensuring design excellence across all digital touchpoints.

To qualify for the Creative Director - Branding & UI/UX position at Full Funnel Growth, candidates should have at least 6 years of design experience, including a minimum of 2 years in a leadership role. Mastery of Figma, a keen eye for UI/UX best practices, and a proven track record of leading digital product design, particularly in eCommerce, are essential.

Collaboration is key at Full Funnel Growth. As a Creative Director - Branding & UI/UX, you will work closely with various internal teams including Growth, Paid, and Retention teams to merge marketing strategies with cohesive creative outputs. You'll also mentor a distributed team of designers, ensuring a seamless workflow and fostering innovation.

The Creative Director - Branding & UI/UX at Full Funnel Growth is expected to be heavily involved in the design execution process. This includes leading wireframes, mockups, and brand design, ensuring that all visual outputs embody excellence and align with our overarching creative strategy across client projects.

The company culture at Full Funnel Growth is remote-first, fostering collaboration and creativity within a flexible working environment. As a Creative Director - Branding & UI/UX, you'll be part of a supportive team that values measurable impact on our clients' success, allowing you to thrive while engaged in meaningful and exciting projects.

When approaching a brand overhaul project, I begin with a comprehensive understanding of both the existing brand identity and the goals of the rebrand. Engaging stakeholders through workshops or interviews helps gather insights, which I then translate into a foundation for the creative vision. I prioritize collaboration with my team to build consensus on design principles and ensure that the visual identity resonates with the target audience.

My design process for eCommerce projects typically starts with thorough research on user behaviors and industry trends, followed by creating user personas. I then develop wireframes and prototypes in Figma, focusing on intuitive navigation and aesthetically pleasing layouts. Usability testing is critical at this stage to refine the design and ensure it meets user needs before final execution.

I believe that mentoring junior designers involves a balance of guidance and autonomy. I promote an open environment where questions are encouraged. I regularly schedule feedback sessions and one-on-one check-ins, providing constructive feedback while also giving them space to experiment creatively. I find that fostering ownership of their projects builds confidence and skill.

I stay updated with design trends and technologies through various means, including attending industry conferences, following leading design blogs, engaging in design communities, and participating in online courses. Networking with other creatives and discussing emerging trends helps me maintain a pulse on innovations that can enhance our agency's creative output.

In a previous role, I led a project facing tight deadlines and conflicting stakeholder expectations. I initiated daily stand-up meetings to enhance communication and foster collaboration. By breaking tasks into manageable pieces and reallocating resources as needed, we managed to realign our focus and produce a successful outcome that exceeded client expectations.

When developing a design system, I prioritize scalability, consistency, and usability. It’s essential to establish clear guidelines that can accommodate future design needs without compromising the brand's aesthetic. Collaborating with various departments also ensures the system serves all business areas, making it a versatile tool across the board.

User feedback is invaluable to my design process. I integrate it systematically by conducting usability tests and gathering insights post-launch. I analyze this data to identify areas for improvement and iterate on designs to enhance user experience continually, ensuring that our solutions are aligned with user needs and preferences.

Storytelling is crucial in branding and design as it creates an emotional connection with the audience. I focus on weaving narratives into visual identities, ensuring that each element communicates the desired message. This approach helps clients resonate with their target market, elevating their brand presence in a crowded marketplace.

In the case of a disagreement with a client over design choices, I prioritize clear communication and understanding their perspective. I would present research and rationale behind design decisions, aiming to educate the client on the benefits of the choices made while remaining open to constructive feedback. Ultimately, collaboration often leads to solutions that satisfy both parties.

To measure the success of design projects, I utilize a combination of qualitative and quantitative metrics, such as user engagement rates, conversion rates, and customer satisfaction surveys. Analyzing these metrics post-launch informs future design strategies and helps in making data-driven decisions, ensuring continuous improvement in our creative outputs.