Digital Marketing Manager

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Description

This role is Based out of our Tampa, Florida Headquarters

This role is not Eligible for Sponsorship

FLSA Status: Exempt

Position reports to: AVP Marketing

Reporting to this Position: N/A

Overall Responsibility: The Digital Marketing Manager leads the digital strategy across four B2B tech brands, owning our web, SEO, and paid media efforts to drive smarter marketing decisions. Responsibilities include understanding marketing metrics to optimize everything from email cadence to campaign mix.

Essential Functions:

Digital Strategy & Execution

· Own and execute the digital strategy for each brand, ensuring alignment with business goals and target audiences.

· Manage all brand websites — overseeing performance, SEO, structure, UX, and optimization in partnership with designers and developers.

Analytics & Optimization

· Create and deliver weekly and monthly reports to explain all marketing metrics — not just numbers, but the why behind them.

· Continuously evaluate performance across all marketing channels to answer questions like:

o Are webinars worth the time and resources?

o Are we overloading our audience with emails?

o What’s the ideal cadence for social posts per brand?

o Which channel is driving better engagement — email or social?

o Are business development reps getting more traction from social selling or outbound emails?

SEO & Site Performance

· Conduct SEO audits and implement improvements to increase visibility and rankings.

· Optimize site speed, structure, and content for both search engines and conversions.

Paid Media & Campaign Management

· Plan, launch, and optimize paid advertising campaigns (Google Ads, LinkedIn, retargeting).

· Track and improve ROI while identifying new opportunities for audience targeting and growth.

Channel Intelligence & Testing

· Recommend improvements to campaign content and structure: Should emails be shorter? Are subject lines working? Should we test video content in social ads?

· Work cross-functionally with content, brand, and business development teams to ensure digital efforts support pipeline goals.

Requirements

Minimum Education/Experience: Bachelor’s degree (BA or BS) from an accredited college or university. 5–8 years of experience in digital marketing, preferably in B2B tech or SaaS. Relevant industry certifications (e.g., HubSpot, Google Analytics, Salesforce), a plus.

Company/Industry Knowledge: Experience supporting or collaborating with BDRs or sales teams, familiarity with the credit union or financial services industry

Required Qualifications:

· Deep knowledge of web analytics (GA4), marketing automation (HubSpot preferred), SEO tools (Ahrefs, SEMrush, etc.), and paid media platforms

· A proven ability to translate metrics into insights and strategies

· Strong project management skills with the ability to juggle multiple brands and priorities

· Curiosity, strategic thinking, and a passion for optimization

Average salary estimate

$85000 / YEARLY (est.)

min

max

$75000K

$95000K

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What You Should Know About Digital Marketing Manager, Trellance, Inc.

Are you ready to take your digital marketing expertise to the next level? As the Digital Marketing Manager at our thriving Tampa, Florida headquarters, you'll have the opportunity to lead the digital strategy for four exciting B2B tech brands. This role is all about diving deep into analytics and understanding the marketing metrics that drive smarter decisions. You'll own the web, SEO, and paid media efforts, ensuring each brand’s online presence aligns perfectly with business goals. Picture this: managing websites, conducting SEO audits, and optimizing site performance are just the tip of the iceberg. You'll create detailed reports that explain marketing metrics not only in numbers but in insightful context. Curious about whether your latest webinar was worth the investment? Or which marketing channel is keeping your audience buzzing? You’ll evaluate and optimize everything from email cadence to social media engagement. You’ll collaborate with cross-functional teams to ensure your digital efforts help steer the sales pipeline towards success. With 5-8 years of B2B tech or SaaS experience under your belt and a knack for translating metrics into actionable strategies, your creativity and curiosity will shine as you navigate the world of digital marketing. If you’re ready to lead, influence, and innovate, this is the place for you!

Frequently Asked Questions (FAQs) for Digital Marketing Manager Role at Trellance, Inc.

What are the primary responsibilities of a Digital Marketing Manager at your Tampa location?

As the Digital Marketing Manager at our Tampa, Florida headquarters, you'll lead the digital strategies for four B2B tech brands. Your primary responsibilities will include managing website performance, executing SEO initiatives, overseeing paid media campaigns, and continually optimizing marketing metrics to align with business goals. You'll be key in utilizing analytics to drive decisions and enhance engagement across various channels.