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Marketing Strategist

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Marketing StrategistJob ID: 283548Location: Georgia College & State UnivFull/Part Time: Full TimeRegular/Temporary: RegularAbout UsGeorgia College & State University (GCSU) is the state'sdesignated public liberal arts university, where students learn theessential skills to compete in a fast-paced and technology-drivenglobal society. The university prepares students for successfulcareers, leadership in communities, problem solving and life-longlearning through personalized attention in a residential settingwith opportunities for a variety of transformational experiencesthrough its award-winning, high-impact practices. One of only threeselective universities within the University System of Georgia anda top 10 ranked public university in the Southeast, GCSU offersundergraduate degrees in more than 40 majors, more than 30 graduateprograms, doctorates in education and nursing, professionalcertificates, and continuing education programs.As a member of the prestigious Council of Public Liberal ArtsColleges (COPLAC), GCSU is committed to fostering a liberal artsenvironment that values academic preeminence, interdisciplinaryinquiry and an inclusive learning community. GCSU enjoys a strongreputation for academic excellence and nationally ranked programsaccording to US News & World Report, The Princeton Review andColleges of Distinction - among other ranking sources.Georgia College & State University takes great pride incombining the educational experience of a private liberal artscollege with the affordability of a public university. Faculty andstaff are dedicated to student engagement and experiential learningthrough high-impact practices such as internships, service- andcommunity-based learning, leadership development, study abroadopportunities, mentored undergraduate research and a capstoneproject that fosters intellectual curiosity, reasoned inquiry andcritical thinking.The university's beautiful and historic campus is located downtownin Milledgeville, Georgia, a charming, diverse college town ofapproximately 19,000 residents in Central Georgia, and only 90miles southeast of Atlanta. Milledgeville is also the home of notedAmerican author and alumna, Flannery O'Connor, '45, and the collegecommunity enjoys many exciting literary arts programs at O'Connor'sformer home, Andalusia, a National Historic Landmark owned by theuniversity. Milledgeville is located on the banks of beautiful LakeSinclair and Lake Oconee, allowing faculty, staff and students totake full advantage of the environmental and recreational benefitsof being part of a lake community. For cultural, educational andleisure opportunities beyond Milledgeville - Macon and Atlanta arelocated within easy driving distances.Georgia College & State University is dedicated to protectingacademic freedom in addition to supporting freedom of expression asoutlined in the University System of Georgia's Freedom ofExpression and Academic Freedompolicy and its Ethics Code of Conduct.For more information, visit us online at gcsu.edu.Job SummaryThe Marketing Strategist position at Georgia College & StateUniversity plays a key role in developing and executing strategiesthat promote our brand, maximize the reach of all content-creationefforts and enhance engagement with prospective students and theirfamilies. This role will serve as the bridge between the UniversityCommunications and Enrollment Management teams to ensurehigh-impact collaboration on all marketing projects andcampaigns.This position requires strategic thinking with a deep understandingof the higher education landscape, coupled with expertise indigital marketing, print/digital ad placement and an understandingof data-driven market research.ResponsibilitiesWeb: Optimize digital promotions - 35%- Manage a Social Media Specialist to amplify the work of theuniversity's editorial team, boost key posts, track web trafficthrough social media pixels and oversee campaigns.- Regularly track web performance and offer suggestions foroptimization, including identifying strategic areas for growth andworking to improve SEO through keyword boosting and strategicallyplaced editorial that helps increase visibility, engagement andconversion.- Ensure that marketing goals (specifically, CTAs and messaging)are reflected and consistent across web properties, includingsocial media.- Collaborate with colleagues in Enrollment Management to track andanalyze the performance data from marketing campaigns. Regularlymeet to evaluate effectiveness and recommend thoughtful improvementsuggestions.- Ensure alignment of marketing priorities between EnrollmentManagement and University Communications to maximize efficiency andimpact while ensuring buy-in from both departments.- Maintain a clear focus on the prospect/student perspective toinform all online efforts and drive enrollment/retention numbers atthe university.Industry: Identify strategic growth markets -35%- Review and assess advertising opportunities with local, regional,national and international outlets in both print and digitalformats. Make recommendations to guide ad spends.- Conduct detailed market research on prospective studentdemographics to identify strategic outlets (trade magazines,journals and websites) in which to place advertorials, pitchthought leadership op-eds.- Serve as a strategic partner and advisor to the EnrollmentManagement team by making thoughtful recommendations regardingpromotion of rankings/award distinctions, participation ineditorial competitions and other potential brand-awarenessinitiatives.- Potentially collaborate with the Director of StrategicInitiatives & Projects to coordinate recruitment events at highschools and/or tabling events.Brand: Enhance the GCSU brand through collaboration -25%- Partner with colleagues on the Enrollment Management team tocreate RFPs for various university marketing materials, such asviewbooks, brochures, postcards, etc.- Collaborate with the Multimedia team to maintain a library offresh content for ad campaigns, as well as help organizephoto/video shoots, line up students, choose locations and helpdevelop messaging.- Ensure consistent messaging and branding across all promotionalchannels by consistently looking for ways to align team efforts.(For example: When a university-level news story is in production,offer ideas for collaboration opportunities between multimedia andcreative teams. Would a story be more effective in video format?What visual assets could be incorporated to attract onlineattention?)- Collaborate with the content and creative teams to recommendcompelling, targeted content ideas (articles, blogs, videos,testimonials, etc.) to drive traffic to strategic pages andprograms.- Contribute to the execution of institutional brandinginitiatives, such as logo updates or other projects that promise tohave external marketing impact.Other - 5%Other duties as assigned.Required QualificationsEducational RequirementsBachelor's degree in marketing, business or a related field.Required Experience5+ years of experience in marketing strategy.Preferred QualificationsPreferred Educational QualificationsMaster's degreePreferred ExperienceExperience in higher ed, student recruitment and/or brandmanagement is a big plus.Required Documents to Attach• List of references.Knowledge, Skills, & AbilitiesABILITIES- Proven ability to develop and implement integrated marketingcampaigns that drive results (increased inquiries, applications,and enrollment).SKILLS-Strong analytical skills with the ability to measure and optimizemarketing campaign effectiveness.- Excellent communication skills and a deep passion forcollaboration.USG Core ValuesThe University System of Georgia is comprised of our 26institutions of higher education and learning as well as the SystemOffice. Our USG Statement of Core Values are Integrity, Excellence,Accountability, and Respect. These values serve as the foundationfor all that we do as an organization, and each USG communitymember is responsible for demonstrating and upholding thesestandards. More details on the USG Statement of Core Values andCode of Conduct are available in USG Board Policy 8.2.18.1.2 andcan be found on-line athttps://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.Additionally, USG supports Freedom of Expression as stated in BoardPolicy 6.5 Freedom of Expression and Academic Freedom found on-lineat https://www.usg.edu/policymanual/section6/C2653.Equal Employment OpportunityGeorgia College & State University (GCSU) is committed to thefundamental principle of equal opportunity and equal treatment forevery prospective and current employee. No person shall, on thegrounds of race, color, sex (including pregnancy, sexualorientation, and gender identity), religion, national origin, age,disability, veteran status, or genetic information, be excludedfrom employment or participation in, be denied the benefits of, orotherwise be subjected to discrimination, under any program oractivity conducted by GCSU.Georgia College & State University is a national award-winninginstitution in areas of student success and achievement. It strivesto achieve excellence in the composition of its community,educational programs, university policies, research andscholarship, campus life, employment practices, extracurricularactivities, and community outreach. It is a priority of theuniversity to be a welcoming and inclusive environment so that itscampus culture will enhance the ability of its community members tosucceed in their endeavors, to be respected as individuals, and tofeel a sense of belonging.Other InformationThis is a supervisory position.This position does not have any financial responsibilities.This position will not be required to drive.This role is not considered a position of trust.This position requires a purchasing card (P-Card).This position will not travelThis position does not require security clearance.Background Check• Criminal Background Check• Education VerificationTo apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=36000&JobOpeningId=283548&PostingSeq=1jeid-8b2c7078f7ce3d4d842992eaf0f69daf

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What You Should Know About Marketing Strategist, Georgia College & State University

The Marketing Strategist position at Georgia College & State University (GCSU) is an exciting opportunity for an innovative and strategic thinker ready to make an impact in a vibrant academic environment. If you have a passion for digital marketing and understand the nuances of promoting higher education, this role is tailor-made for you! As a Marketing Strategist, you will harness your knowledge to enhance GCSU's brand, effectively reaching prospective students through a blend of engaging content and data-driven strategies. You’ll work closely with both the University Communications and Enrollment Management teams, ensuring seamless collaboration on captivating marketing projects that drive awareness and inquiries. Your main duties will include optimizing digital promotions, managing social media strategies, and conducting thorough market research to identify optimal advertising channels. Additionally, you will support branding initiatives by collaborating with creative teams to produce compelling marketing materials. The position embodies a commitment to fostering student engagement and educating the community through high-impact practices, making GCSU not just a university, but a powerful and nurturing learning hub. If you're ready to dive into a role where your skills can shine and directly influence student success, GCSU is where you'll want to be!

Frequently Asked Questions (FAQs) for Marketing Strategist Role at Georgia College & State University

What are the primary responsibilities of a Marketing Strategist at Georgia College & State University?

As a Marketing Strategist at Georgia College & State University, your main responsibilities will include developing and executing marketing strategies that promote the university's brand, enhancing engagement with prospective students, and collaborating between Enrollment Management and University Communications teams. You'll optimize digital promotions, analyze marketing performance, and utilize data-driven methods to ensure the effectiveness of campaigns.