Campaign Operations & Content Management - Digital Sales - job 10 of 21

The Campaign Operations & Content Management role at Visa involves supporting the orchestration and execution of regional Demand Response campaigns, aligning closely with regional sales leadership and B2B marketing. This includes managing outreach sequences, building and maintaining a consistent campaign intake process, creating campaign materials, and analyzing performance metrics to continually optimize conversions.

Candidates for the Campaign Operations & Content Management position at Visa should possess strong organizational skills, the ability to develop compelling campaign materials, and a strategic mindset. Experience with sales technology, particularly Microsoft Dynamics and Highspot, is beneficial. Additionally, candidates should be results-oriented, customer-focused, and capable of working collaboratively across diverse teams.

The Campaign Operations & Content Management role is pivotal in implementing Visa’s Digital Sales transformation by orchestrating Demand Response campaigns that drive client engagement and sales growth. By collaborating with marketing and sales teams and developing effective outreach strategies, this position directly supports the overarching goals of Visa’s Digital Sales hub.

In the Campaign Operations & Content Management position at Visa, you can expect a hybrid work environment that combines the collaborative energy of a startup with the stability of a global powerhouse. The team promotes creativity and innovation, making it an exciting place to grow your career while working with cutting-edge sales technologies.

Visa offers significant opportunities for career growth within the Campaign Operations & Content Management role. Employees have access to ongoing development programs, mentorship, and the chance to innovate within a rapidly evolving digital sales environment, making it an ideal place for individuals eager to advance in a global leader in payments.

When answering this question, highlight specific projects where you utilized Microsoft Dynamics, detailing the workflows you managed and the results achieved. It's crucial to mention how you leveraged the tool for campaign execution and performance tracking.

Discuss your organizational strategies, such as using project management tools or methodologies, to keep track of deadlines and deliverables. Provide examples of how you've successfully managed competing priorities in past roles.

Emphasize the importance of communication and collaboration. Describe specific tools or processes you've implemented to facilitate interaction among teams, such as regular check-ins or shared digital resources.

Detail the key performance indicators (KPIs) you typically track, such as conversion rates, engagement metrics, and ROI. Provide examples of how analyzing these metrics helped you optimize a past campaign.

Share your genuine interest in creating impactful content that resonates with audiences. Discuss how your creativity and strategic thinking enable you to develop compelling campaign materials that drive sales.

Talk about a specific campaign where you faced an unexpected challenge. Outline the steps you took to adapt your strategy and the positive results that followed, showcasing your flexibility and resourcefulness.

Explain how you've used data analysis tools to track campaign performance and identify areas for improvement. Share specific examples of adjustments made based on your findings and the resulting impact on campaign success.

Discuss your methods for keeping stakeholders informed, seeking feedback, and ensuring their goals align with campaign objectives. Specific examples showcasing your communication style and outcomes can be very persuasive.

Articulate how creativity is essential in developing innovative outreach strategies and engaging content. Provide examples of unique campaigns you've initiated or contributed to, showcasing how they stood out.

Mention specific resources such as industry publications, webinars, or professional networks that you follow. Highlight how you incorporate trends and best practices into your work to enhance campaign effectiveness.