Social Media Specialist

Social Media SpecialistJob ID: 282616Location: Georgia College & State UnivFull/Part Time: Full TimeRegular/Temporary: RegularAbout UsGeorgia College & State University (GCSU) is the state'sdesignated public liberal arts university, where students learn theessential skills to compete in a fast-paced and technology-drivenglobal society. The university prepares students for successfulcareers, leadership in communities, problem solving and life-longlearning through personalized attention in a residential settingwith opportunities for a variety of transformational experiencesthrough its award-winning, high-impact practices. One of only threeselective universities within the University System of Georgia anda top 10 ranked public university in the Southeast, GCSU offersundergraduate degrees in more than 40 majors, 34 graduate programs,doctorates in education and nursing, professional certificates andcontinuing education programs.As a member of the prestigious Council of Public Liberal ArtsColleges (COPLAC), GCSU is committed to fostering a liberal artsenvironment that values academic preeminence, interdisciplinaryinquiry and an inclusive learning community. GCSU enjoys a strongreputation for academic excellence and nationally ranked programsaccording to US News & World Report, The Princeton Review andColleges of Distinction - among other ranking sources.Georgia College & State University takes great pride incombining the educational experience of a private liberal artscollege with the affordability of a public university. Faculty andstaff are dedicated to student engagement and experiential learningthrough high-impact practices such as internships, service- andcommunity-based learning, diversity, study abroad opportunities,mentored undergraduate research and a capstone project that fostersintellectual curiosity, reasoned inquiry and criticalthinking.The university's beautiful and historic campus is located downtownin Milledgeville, Georgia, a charming, diverse college town ofapproximately 19,000 residents in Central Georgia, and only 90miles southeast of Atlanta. Milledgeville is also the home of notedAmerican author and alumna, Flannery O'Connor, '45, and the collegecommunity enjoys many exciting literary arts programs at O'Connor'sformer home, Andalusia, now owned by the university. Milledgevilleis located on the banks of beautiful Lake Sinclair and Lake Oconee,allowing faculty, staff and students to take full advantage of theenvironmental and recreational benefits of being part of a lakecommunity. For cultural, educational and leisure opportunitiesbeyond Milledgeville - Macon and Atlanta are located within easydriving distances.Georgia College & State University is committed to protectingacademic freedom in addition to supporting the freedom ofexpression as outlined in the University System of Georgia'sFreedomof Expression and Academic Freedom policy and itsEthics Code of Conduct. For more information, visit us onlineat gcsu.edu.Job SummaryThe Social Media Specialist is responsible for generating contentand driving engagement across Georgia College & StateUniversity's social media platforms. This person will stay abreastof current industry best practices including researching platformalgorithms to maximize posting reach/impact, running A-B tests togain insights into the tastes of the university's online audience,experimenting with innovative posting forms and styles, andfocusing on visual storytelling to capture campus life, amplifystudent-success stories and create a memorable digital environmentfor all Bobcats (especially prospective students).ResponsibilitiesContent Generation - 50- Work with students, faculty and staff to conceptualize, createand share content that resonates with target audiences acrossmultiple social media platforms.- Think video-first, while also producing/editing graphics, photos,filters and typo-free captions that appeal to student-agedaudiences and their families.- Generate a wealth of creative content ideas to develop andmaintain posting schedules for each social platform that are guidedby data and industry research.- Ability to engage with students in person and online to capture avibrant sense of campus life and maintain a student-first mentalityin all that you do.- Aspire to elevate the reputation of Georgia College in all thatyou do.Best Practices - 25- Use data to guide all decision-making and be willing to quicklypivot to new and higher-impact posting styles and strategies toadapt to changes in the ever-evolving social media landscape.- Use follower/post data to measure success, guide strategies andexperiment with new techniques.- Conduct research on timely trends, emerging platforms and contentstrategies that can be incorporated into the content-creationmix.Collaboration - 20- Collaborate inside of the University Communications team tomaximize the reach of editorial content and amplify brand/marketingcampaigns, while also collaborating with partners outside of thedepartment to align campaigns with key enrollment, alumni andcampus initiatives.- Support the team on an on-call basis during emergencies andcrisis situations.- Maintain social media best practice guidelines and serve as acampus resource for other departments and offices that run socialmedia accounts to ensure compliance with policies, UniversitySystem of Georgia guidelines and accessibility standards.Other - 5Performs other related duties as assignedRequired QualificationsEducational RequirementsBachelor's degree with a major in marketing, communications,business, multimedia or related field.Other Required QualificationsThe ability to operate audio, video and lighting equipment tocapture raw images and footage in a variety of situations isessential.Employee must not only be technically proficient, but must havecreative expertise in all phases of the broadcast productionprocess.Employee must be able to work with a wide-variety of clients;students, faculty, staff, administrators, community members andhigh-level corporate personnel.The ability to self-manage projects with a tight productionschedule is highly valued.Required ExperienceThree to five years experience managing social accounts or digitalmarketing campaigns.Preferred QualificationsAdditional Preferred Qualifications- A passion for visual storytelling and a history of creatingengaging video/photo assets a huge plus.- Experience with editing software, graphic design and/or relatedapplications is a plus.Preferred Experience- Technically savvy and independently able to create interactiveassets (such as Snapchat filters).- Ability to think quickly and react to spontaneous opportunitiesto create compelling content.Required Documents to Attach• List of ReferencesRequired Documents to Attach• Please provide professional references• Please provide samples of your work in social mediaKnowledge, Skills, & AbilitiesABILITIESThis person should also be prepared to embed themselves in campuslife, attend events and interact comfortably with students tocapture candid moments while keeping a finger on the pulse ofwhat's most important to members of the Georgia College community.This person should be a strong writer, as well, a fantasticcollaborator, a forward-thinker and have a desire to be part of agrowing team that supports and encourages new ideas.KNOWLEDGESocial media is fun but also a powerful marketing tool, and theSocial Media Strategist should have a deep understanding of allcurrent platforms and their target demographics, as well as anappreciation for the importance of brand consistency, a passion fordata and a desire to tell stories in creative new ways. Those withexperience creating/producing video content will be given priorityconsideration.USG Core ValuesThe University System of Georgia is comprised of our 26institutions of higher education and learning as well as the SystemOffice. Our USG Statement of Core Values are Integrity, Excellence,Accountability, and Respect. These values serve as the foundationfor all that we do as an organization, and each USG communitymember is responsible for demonstrating and upholding thesestandards. More details on the USG Statement of Core Values andCode of Conduct are available in USG Board Policy 8.2.18.1.2 andcan be found on-line athttps://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.Additionally, USG supports Freedom of Expression as stated in BoardPolicy 6.5 Freedom of Expression and Academic Freedom found on-lineat https://www.usg.edu/policymanual/section6/C2653.Equal Employment OpportunityGeorgia College & State University (GCSU) is committed to thefundamental principle of equal opportunity and equal treatment forevery prospective and current employee. No person shall, on thegrounds of race, color, sex (including pregnancy, sexualorientation, and gender identity), religion, national origin, age,disability, veteran status, or genetic information, be excludedfrom employment or participation in, be denied the benefits of, orotherwise be subjected to discrimination, under any program oractivity conducted by GCSU.Georgia College & State University is a national award-winninginstitution in areas of student success and achievement. It strivesto achieve excellence in the composition of its community,educational programs, university policies, research andscholarship, campus life, employment practices, extracurricularactivities, and community outreach. It is a priority of theuniversity to be a welcoming and inclusive environment so that itscampus culture will enhance the ability of its community members tosucceed in their endeavors, to be respected as individuals, and tofeel a sense of belonging.Other InformationThis is not a supervisory position.This position does not have any financial responsibilities.This position will not be required to drive.This role is considered a position of trust.This position does not require a purchasing card (P-Card).This position will not travel.Background Check• Criminal Background Check• Education VerificationTo apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=36000&JobOpeningId=282616&PostingSeq=1jeid-9cdad6aa9dc8614193512bcc61c35b47