Engagement & Email Marketing Manager - GOLFTEC

The Engagement & Email Marketing Manager at GOLFTEC is responsible for developing comprehensive marketing strategies to engage leads and existing customers through various platforms like email and SMS. This includes optimizing customer journeys, creating full-funnel strategies to enhance onboarding and retention, and utilizing in-depth customer journey mapping to influence product development.

To qualify for the Engagement & Email Marketing Manager role at GOLFTEC, candidates should have a bachelor's degree in Marketing, Business, or a related field, along with proven experience in email marketing and CRM management. Knowledge of market research and segmentation, as well as familiarity with tools like Braze or Hubspot, is a plus. A love of golf is also essential!

GOLFTEC offers a continuing education allowance of $500 per year for professional development. Additionally, the organization fosters a collaborative work environment that encourages skill-building through teamwork and project collaboration across different departments.

The compensation for the Engagement & Email Marketing Manager position at GOLFTEC ranges from $70,000 to $80,000 annually, plus an opportunity for bonuses. This competitive salary reflects the vital role you'll play in driving customer engagement and revenue growth.

GOLFTEC provides a robust benefits package for the Engagement & Email Marketing Manager, including health insurance, a 401(k) plan with employer match, dental and vision benefits, short- and long-term disability options, flexible time off, and employee pricing on golf lessons and merchandise.

When developing email marketing strategies, I start by understanding the target audience, analyzing their behavior and engagement levels, and setting clear goals for the campaign. I focus on creating personalized content that aligns with the recipient's journey, and I use data analytics to measure success and adjust strategies in real-time.

I have extensive experience with various CRM systems, focusing on data segmentation and customer journey mapping. My approach involves ensuring the CRM is utilized to enhance customer interactions and using insights gathered to optimize our marketing strategies, which ultimately drives engagement and retention.

In email marketing, I track metrics such as open rates, click-through rates, conversion rates, bounce rates, and customer lifetime value. These metrics inform my understanding of how effective the campaigns are and guide necessary adjustments for future emails.

I believe open communication is key to collaboration. I regularly schedule check-ins with teams from engineering, product, and content to ensure alignment on goals and strategies. Utilizing shared platforms for visibility into projects is also vital for maintaining a cohesive workflow.

One successful email campaign I managed included a personalized onboarding series for new clients, which provided them with tailored content and offers based on their specific needs. This campaign led to increased engagement within the first month, resulting in higher retention rates and a boost in sales.

I use A/B testing to compare different elements within emails, such as subject lines, CTAs, and layouts. By segmenting the audience and analyzing the data from the tests, I gain insights into what resonates best and use that information to improve future campaigns.

For customer retention, I prioritize personalized communication through targeted email campaigns based on previous interactions. Implementing loyalty programs and engaging customers with relevant content also plays a significant role in keeping them invested in the brand.

Integrating feedback is crucial; I regularly collect customer insights via surveys and direct interactions. This feedback informs our marketing strategies and helps tailor content and offers, ensuring we meet customer expectations and address any concerns.

I stay updated on email compliance and best practices, such as GDPR and CAN-SPAM regulations. Ensuring subscribers can easily opt-out and being transparent about data usage are fundamental practices I follow to maintain compliance and build trust with our audience.

I am motivated to work in email marketing for GOLFTEC because of my passion for golf and the opportunity to enhance the customer experience through effective marketing. The blend of sports and technology at GOLFTEC excites me, and I am eager to contribute to a brand that is revolutionizing golf education.