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Senior Customer Marketing Manager

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Harness is a high-growth company that is disrupting the software delivery market. Our mission is to enable the 30 million software developers in the world to deliver code to their users reliably, efficiently, securely and quickly, increasing customers’ pace of innovation while improving the developer experience. We offer solutions for every step of the software delivery lifecycle to build, test, secure, deploy and manage reliability, feature flags and cloud costs. The Harness Software Delivery Platform includes modules for CI, CD, Cloud Cost Management, Feature Flags, Service Reliability Management, Security Testing Orchestration, Chaos Engineering, Software Engineering Insights and continues to expand at an incredibly fast pace.

Harness is led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B. We’re backed with $425M in venture financing from top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures and Silicon Valley Bank.

Position Summary

We are looking for a dynamic Senior Customer Marketing Manager passionate about cultivating customer relationships, showcasing customer success stories, and driving impactful marketing programs. In this role, you'll build strategic customer programs, produce compelling content, and work closely with our sales and marketing teams to develop strong customer advocates. This is an exciting opportunity for a seasoned marketer who is inspired by customer-centric storytelling and ready to define and lead the next generation of innovative customer marketing programs at Harness.

About the role

Develop and scale customer marketing programs focused on activation, engagement, and advocacy to drive brand awareness and revenue growth.
Identify, craft, and deliver compelling customer stories and rich content across multiple channels and formats, including blogs, case studies, videos, webinars, and speaking engagements.
Collaborate closely with sales and customer success teams to identify, nurture, and leverage customer advocates willing to participate in marketing initiatives.
Coordinate customer engagement and storytelling initiatives at events, webinars, and conferences—sourcing speakers, organizing meetups, and preparing customers for impactful presentations.
Manage third-party validation programs to support product announcements, analyst engagements, and press opportunities, ensuring robust customer participation.
Execute impactful customer review and rating programs on G2 and Gartner Peer Insights platforms to boost customer engagement and brand credibility.
Lead the management of our Customer Advisory Board community, fostering a continuous feedback loop that provides insights to internal teams and enhances the customer experience.
Maintain a comprehensive and updated database of customer references to support cross-functional sales, marketing, and customer success initiatives

About you

7+ years of proven experience in customer marketing, customer advocacy, or related roles, ideally within the technology or DevOps industry.
Demonstrated success in developing and scaling customer advocacy and reference programs, particularly in an enterprise context.
Exceptional relationship-building skills with proven experience engaging enterprise customers, including at senior leadership and executive levels.
A creative storyteller with outstanding verbal and written communication skills; adept at simplifying complex or technical concepts into clear, compelling narratives.
Strong project management capabilities with experience driving complex programs from concept through execution.
Collaborative and capable of driving alignment across diverse cross-functional teams, working effectively in global and remote environments.
Proven track record creating impactful customer content and driving participation in marketing initiatives, including case studies, webinars, videos, and speaking opportunities

Work Location

Remote from within the U.S - Occasional travel is required

What you will have at Harness

Competitive salary
Comprehensive healthcare benefits
Flexible Spending Account (FSA)
Flexible work schedule
Employee Assistance Program (EAP)
Flexible Time Off and Parental Leave
Monthly, quarterly, and annual social and team building events
Monthly internet reimbursement

The anticipated base salary range for this position is between $160,000 and $180,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position also includes a commission/variable component, which is based on performance, plus equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers.

Pay transparency

$160,000—$180,000 USD

Harness in the news:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.

Note on Fraudulent Recruiting/Offers

We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.

Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at security@harness.io. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.

Average salary estimate

$170000 / YEARLY (est.)

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$160000K

$180000K

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What You Should Know About Senior Customer Marketing Manager, Harness

Harness is seeking a passionate and dynamic Senior Customer Marketing Manager to join our rapidly growing team in San Francisco, California. As a trailblazer in the software delivery market, you'll play a pivotal role in cultivating customer relationships and showcasing their success stories. Here at Harness, we believe that our customers are the heart of our narrative, and we want you to help us tell that story through innovative marketing programs. In this role, you'll develop and execute strategic customer programs that emphasize activation, engagement, and advocacy – all aimed at driving brand awareness and revenue growth. Collaborating closely with both our sales and customer success teams, you’ll identify and nurture customer advocates who can authentically represent our brand. Crafting compelling content, such as case studies, blogs, and videos, will be central to your success, and you’ll coordinate key customer engagement initiatives at numerous events and webinars. You will lead third-party validation programs and manage our Customer Advisory Board, ensuring that our customers are at the forefront of our strategic initiatives. This is an exciting opportunity to leverage your 7+ years of experience in customer marketing to make a tangible impact in an innovative environment. If you’re ready to dive into the world of customer-centric storytelling and lead the charge for impactful marketing programs at Harness, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Customer Marketing Manager Role at Harness

What are the responsibilities of a Senior Customer Marketing Manager at Harness?

As a Senior Customer Marketing Manager at Harness, you'll be responsible for developing and scaling customer marketing programs that drive activation, engagement, and advocacy. This includes crafting compelling customer stories across various channels, collaborating with sales and customer success teams, managing events, and leading third-party validation programs. Your goal will be to deliver impactful marketing initiatives that boost brand awareness and revenue growth while championing customer success.