Marketing Operations Manager - job 1 of 2

As a Marketing Operations Manager at Modern Health, your main responsibilities include owning and optimizing our Marketo and Iterable platforms, executing marketing campaigns, driving data-backed insights, and collaborating with various teams to streamline processes. You'll also be responsible for maintaining our attribution model and ensuring the quality of our marketing data.

Candidates for the Marketing Operations Manager role at Modern Health typically require 3-5 years of experience in enterprise or SaaS marketing, with at least 2-3 years of hands-on experience in Marketo. Experience with Iterable and Salesforce is highly valued, along with skills in data analysis and the ability to seek operational excellence.

The Marketing Operations Manager at Modern Health directly contributes to our mission by optimizing marketing strategies that engage over 2 million members. By transforming campaign data into actionable insights and improving operational efficiency, you will play a pivotal role in fostering mental well-being awareness and access in the workplace.

Modern Health offers a fully remote work environment with a culture built around high empathy and accountability. Collaborating with a diverse team, you'll enjoy a fast-paced atmosphere where creative problem solving is not only encouraged but expected. This role demands proactive involvement and effective communication across multiple departments.

At Modern Health, career growth opportunities abound for a Marketing Operations Manager. The company values continuous learning and professional development, contributing to a culture where ambitious individuals can thrive. You’ll have the chance to refine your skill set while actively shaping marketing strategies that support a rapidly growing brand.

When discussing your experience with Marketo and Iterable, focus on specific instances where you successfully used these platforms to drive campaign success. Highlight metrics such as engagement rates or lead conversions to quantify your impact.

To ensure data integrity, I implement systematic checks and balances, regularly audit marketing databases, and adhere to best practices in data collection and management. I believe in maintaining high standards to optimize marketing efforts effectively.

I approach campaign execution with a strategic mindset, using tools like Marketo for automation and analytics to optimize performance. Collaboration with teams ensures cohesive messaging across all marketing channels.

Certainly! I once analyzed data from a multi-channel marketing campaign identifying that email engagement was significantly higher than social media. I then recommended reallocating resources to amplify email marketing, resulting in a 30% increase in conversions.

I utilize dashboards in tools like Looker and Tableau to visualize KPIs and offer clear insights. Regular reports help track performance against objectives while showcasing areas for improvement.

Once, I worked closely with the sales and analytics teams to refine our lead scoring system. Collaborative workshops helped us align our goals, leading to a more effective handoff process and improved conversion rates.

I foresee challenges in managing data quality amid rapid growth. To address this, I plan to implement comprehensive training for team members on data entry best practices and establish regular reviews to maintain accuracy.

I prioritize tasks by assessing their impact on key business objectives and color-coding deadlines. Leveraging project management tools helps me visualise priorities, ensuring I remain focused and proactive.

I rely on behavioral data and customer personas to craft targeted segments. By continuously analyzing segment performance, I can adapt and optimize campaigns to meet varying audience needs effectively.

I am drawn to Modern Health’s mission of enhancing mental well-being in the workplace. The opportunity to leverage my skills in a supportive, innovative, and fast-paced remote environment excites me, and I am eager to contribute to such a meaningful cause.