Senior Associate - Account Executive, Retail Media

As a Senior Associate - Account Executive, Retail Media at HelloFresh, your main responsibilities will include managing the entire sales process—this means opening new business opportunities and maintaining existing client relationships. You'll also be expected to create strategic marketing solutions tailored to CPG clients and develop a comprehensive sales plan that meets or exceeds growth goals for your territory. Building rapport with clients and acting as an ambassador for HelloFresh will be vital to your success in this role.

To qualify for the Senior Associate - Account Executive, Retail Media position at HelloFresh, candidates should have 3-4 years of successful sales experience, particularly within the CPG or digital agency space. A BA/BS degree is required, along with proven abilities in meeting renewal goals and growing repeat business. Strong communication skills and emotional intelligence are essential, as well as a willingness to travel domestically.

To prepare for an interview for the Senior Associate - Account Executive, Retail Media role at HelloFresh, it's important to familiarize yourself with the company’s offerings and mission. Highlight your previous sales achievements, particularly examples where you exceeded goals or built lasting client relationships. Research the retail media industry and come ready with insights on successful marketing strategies that could benefit HelloFresh.

In the Senior Associate - Account Executive, Retail Media role at HelloFresh, you will primarily work with national CPG brands and the digital agencies that represent them. Your expertise in product sampling, couponing, and shopper marketing will be utilized to create promotional programs that effectively engage consumers and drive brand awareness.

HelloFresh provides a comprehensive benefits package for its Senior Associate - Account Executive, Retail Media employees, including a competitive salary, generous PTO, health and wellness benefits effective on the first day of employment, 401k with a company match, tuition reimbursement after two years, and significant discounts on meal subscriptions. The company also prioritizes an inclusive work environment, offering various Employee Resource Groups for support and community.

When answering this question, highlight your past experience with CPG brands, emphasizing specific projects or campaigns you have led. Talk about the outcomes you achieved and how those experiences have prepared you for the Senior Associate - Account Executive role at HelloFresh. Be sure to link your skills to the specific needs of the position, showcasing your ability to manage client relationships and drive sales.

In your answer, discuss a step-by-step process for developing strategic marketing solutions, such as researching client needs, analyzing competitor strategies, and brainstorming innovative ideas. Provide an example of a successful campaign you executed that involved similar strategies, showing how you tailored your approach to meet specific client goals.

To answer this question, emphasize the importance of communication and transparency in building client relationships. Discuss techniques such as regular check-ins, personalized updates, and being responsive to client needs. Sharing a specific example where you successfully maintained a long-term client relationship can add credibility to your answer.

Share a specific instance where you surpassed sales targets by outlining the strategies you implemented, whether it be through innovative marketing tactics, leveraging data analytics, or remarkable negotiation skills. Be sure to explain how these strategies can be applied to the Senior Associate - Account Executive role to drive success at HelloFresh.

When discussing how you handle objections, convey that you see them as opportunities for dialogue. Describe a methodical approach where you actively listen to the client's concerns, empathize, and provide a well-reasoned response. Use a past experience to illustrate your effectiveness in overcoming customer objections and closing the sale.

In your response, mention intrinsic motivators such as achieving goals, building relationships, or contributing to a team’s success. You may also highlight the gratification that comes from helping clients achieve their marketing objectives, which aligns well with the mission of HelloFresh.

Discuss strategies for staying informed, such as subscribing to industry newsletters, participating in webinars, or attending conferences and networking events. Mention how this knowledge can benefit the Senior Associate - Account Executive role by informing your approach to client strategy and sales.

Explain your views on teamwork as a vital aspect of achieving sales success. Describe how collaborating with internal teams—like marketing, product development, or customer service—can enhance the client experience. Use examples to illustrate a time when teamwork led to a successful client outcome.

List specific CRM software, email marketing tools, or analytics platforms you are proficient in that can enhance the efficiency and effectiveness of your sales efforts. Relate these tools to your approach as a Senior Associate - Account Executive at HelloFresh and how they can improve performance.

In your answer, focus on specific time management strategies, such as prioritizing tasks based on urgency and importance, using productivity tools, and setting daily goals. Share how these techniques have helped you succeed in previous sales roles and how they will be useful in the Senior Associate - Account Executive position at HelloFresh.