Head of Product Marketing (Horizons)

The Head of Product Marketing (Horizons) at Hostinger is responsible for leading the marketing strategy of the Hostinger Horizons product. This includes developing the marketing vision, launching campaigns, monitoring performance, and initiating cross-departmental projects to ensure growth in various markets. The role also involves managing high-performing teams and collaborating with cross-functional teams to improve workflows and achieve business objectives.

To succeed as the Head of Product Marketing (Horizons) at Hostinger, candidates should have a minimum of 5 years of experience in product marketing, digital performance marketing, and partnership management. Knowledge of AI is crucial, alongside a proven ability to manage multiple priorities in fast-paced environments. Strong organizational skills, strategic thinking capabilities, and effective communication in English are essential for this role.

At Hostinger, we value professional growth and provide our Head of Product Marketing (Horizons) with everything needed for development, including the latest working equipment, access to training courses, and opportunities to attend conferences. We believe in empowering our team members to achieve their full potential while working on meaningful and exciting projects.

The work culture at Hostinger is characterized by high standards, freedom, and responsibility. As the Head of Product Marketing (Horizons), you’ll be part of a friendly and supportive team that thrives on sharing knowledge and insights. Our environment encourages innovative thinking, collaboration, and a focus on data-driven results, making it a great place for personal and professional growth.

The compensation for the Head of Product Marketing (Horizons) at Hostinger starts from a gross salary of 4600 EUR/month, depending on experience. In addition, we offer a flexible working environment—combining modern office settings in Vilnius and Kaunas with the option to work remotely. Our benefits package includes a supportive work culture, professional development opportunities, and the chance to work on impactful global projects.

When discussing strategies in an interview, it’s important to focus on your vision for the Hostinger Horizons product. Highlight your approach to understanding market trends, targeting specific demographics, and utilizing data analytics to drive decision-making. Emphasize your ability to form cross-functional teams and how you'd leverage their strengths to execute the marketing vision effectively.

In your response, illustrate your leadership style and how you encourage collaboration among team members. Discuss techniques for facilitating productive meetings, clearly defining roles and responsibilities, and setting shared goals that align with Hostinger’s business objectives. Emphasize the importance of open communication and feedback.

When answering this question, select a specific campaign that showcases your skills and relates to the product marketing discipline. Describe the objectives, your strategic planning process, and the results achieved. Highlight what made it successful, such as creativity, targeted messaging, or innovative digital marketing channels.

Discuss your familiarity with various marketing analytics tools and software, such as Google Analytics, HubSpot, or data visualization tools. Explain how you track performance metrics, analyze data trends, and use insights to adjust marketing strategies effectively.

Focus on your organizational skills and your method of assessing priorities based on business impact. Explain how you utilize tools for project management and time management while ensuring that critical deadlines are met. Share examples of managing competing priorities.

Emphasize the importance of collaborative efforts in driving successful product marketing initiatives. Discuss how collaboration between marketing, product development, and sales teams helps ensure a unified message, greater efficiency, and increased buy-in across departments.

Explain your proactive approach to professional development, sharing resources such as relevant blogs, webinars, and networking with industry professionals. Highlight any established practices you have for continuous learning that can help you lead Hostinger Horizons effectively.

Discuss anticipated industry changes and evolving consumer behaviors as potential challenges. Talk about how you would tackle these challenges through innovative thinking and adaptability, ensuring Hostinger Horizons stays ahead in the competitive landscape.

In your answer, discuss your communication skills and strategies to align different departments with the product marketing vision. Highlight the importance of building a strong internal brand ambassador program to advocate Hostinger Horizons effectively.

Share your aspirations regarding growth metrics, team development, and overall success of the Hostinger Horizons product. Focus on how your leadership can shape the future of the product and its role in enhancing client experiences.