Staff Customer Lifecycle Marketing Manager

The Staff Customer Lifecycle Marketing Manager at Aurora is responsible for developing and executing lifecycle marketing strategies aimed at enhancing customer engagement and acquisition. This includes mapping the customer journey, executing targeted campaigns, and collaborating closely with teams across the business to ensure alignment and efficiency. The role also involves segmenting audiences to deliver personalized communications, managing the marketing database, and optimizing lead scoring models for effective follow-up strategies.

To qualify for the Staff Customer Lifecycle Marketing Manager role at Aurora, candidates should possess a Bachelor's degree in Marketing, Communications, Business, or a related field, along with over 8 years of experience in customer, lifecycle, or relationship marketing specifically within B2B or tech sectors. Expertise with marketing automation platforms, strong project management skills, and excellent written communication abilities are also essential to succeed in this position.

Essential skills for the Staff Customer Lifecycle Marketing Manager at Aurora include proficiency in marketing automation tools like HubSpot or Marketo, strong analytical skills for campaign performance reporting, and the ability to develop engaging content tailored to specific audience segments. Familiarity with customer relationship management (CRM) systems, an analytical mindset, and excellent project management capabilities are also important for this role.

The Staff Customer Lifecycle Marketing Manager plays a critical role in driving Aurora's marketing goals by creating and managing targeted campaigns that nurture and engage customers throughout their journey. By leveraging data insights, personalizing communication, and aligning lifecycle strategies with broader marketing initiatives, the manager contributes significantly to increasing customer acquisition, retention, and satisfaction.

The work environment for the Staff Customer Lifecycle Marketing Manager at Aurora is collaborative and innovative, situated in Mountain View, California. You'll be part of a diverse team that values creativity and strategic thinking while actively working to shape the future of transport. The role does require some on-site presence, fostering direct communication and teamwork among colleagues.

When answering this question, tailor your response to highlight specific projects you've managed related to lifecycle marketing. Focus on your strategy development, audience segmentation, and how you optimized campaigns based on performance metrics. Link your experience to real-world results you've achieved, such as increased customer engagement or revenue growth.

In your response, emphasize your methodology for understanding customer demographics, behaviors, and preferences. Discuss the tools you use for segmentation and provide examples of how segmentation has enhanced campaign effectiveness at previous jobs.

Provide a comprehensive overview of the marketing automation tools you've utilized, such as HubSpot or Salesforce Marketing Cloud. Highlight specific features that have helped streamline your processes, improve targeting and enhance your overall marketing strategies.

Share the objectives, target audience, strategies employed, and the results of the campaign. Make sure to detail the metrics used to gauge success and how you applied insights from that campaign to future efforts.

Discuss your project management techniques and tools, such as planning software or methodologies like Agile or Waterfall. Emphasize your ability to prioritize tasks, communicate with team members, and adapt to changing deadlines while still delivering quality work.

Talk about A/B testing, analytics review, personalization strategies, and how you track performance metrics to continually enhance your email marketing efforts. Provide examples of how these optimizations have led to improved open and click-through rates.

Outline the key performance indicators (KPIs) you focus on, such as conversion rates, customer acquisition costs, or customer retention rates. Stress how you analyze and interpret data to inform future marketing strategies.

Explain your approach to collaboration with sales and business development teams, such as regular meetings and shared goals. Provide examples of how these partnerships have resulted in successful lead generation and conversion.

Discuss a time when you actively sought customer feedback—through surveys, interviews, or other means—and how you used that feedback to refresh your marketing content or strategies, showcasing adaptability and customer-centricity.

Describe your process for content creation, such as competitive analysis, understanding target audience behavior, and leveraging storytelling techniques. Highlight any successful content pieces and their impact on customer engagement.