Senior Marketing Manager, Regional Automation
POS-27680
HubSpot is looking for a senior marketing manager to lead our email nurturing around events and drive deal creation in our global English regions. As the senior marketing manager, you will be instrumental in developing and executing highly targeted email marketing campaigns that engage prospects and customers and drive deal creation. Your expertise in email automation best practices, data-driven mindset, and love for collaboration with global sales and marketing teams will be key to driving tangible revenue results for HubSpot.
In this role, you will:
- Create and own this new email program’s strategy, execution, and reporting.
- Collaborate daily with marketers and salespeople across English-speaking regions of Europe, Asia Pacific, and North America to find the most impactful ways to connect prospects and customers with our sales team after they attend events or engage with content.
- Run experiments to test new ideas and validate revenue impact.
- Work closely with our technical AI team to use AI to reinvent the email experience.
- Partner with sales to find opportunities to improve and automate outreach processes.
- Maintain regular communication and reporting to stakeholders at all levels of the business.
We’re looking for someone who:
- Excels at collaboration and communication - you communicate thoroughly and proactively on plans and results, and you work with others to identify new opportunities.
- Is highly data-driven with the tenacity and skills to identify trends in data, and curiosity to discover the ‘why.’
- Doesn’t mind the ambiguity of a new space. There’s not a defined playbook here yet, and you’re excited to chart a new path through logical experimentation
- Has high empathy for sales teams and prospects. You’re motivated to deliver delightful user experiences AND frictionless sales experiences.
- Has a global-first mindset. You’re excited to understand the on-the-ground experience in other parts of the world, and don’t assume that what works in one region will work in another.
- Is eager to bring new ideas, examples, technology (especially AI), and approaches to your programs.
- Is excited by working on both the strategy and execution of automation plays.
You should have the following skills or experiences:
- Strong writing and communication skills
- Experience in email marketing and marketing automation
- Comfortable with change and a fast-paced environment
- Able to manage your own projects and collaborate with others to complete projects
- Experimental mindset and experience running growth-focused experiments
- A clear understanding of B2B SaaS sales processes
Nice to have:
- Experience working with or on sales teams
- Experience working in a mid-to-large-sized B2B organization
- Experience working with events
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.
If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.
By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.
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HubSpot is on the hunt for a driven Senior Marketing Manager to elevate our email nurturing strategies around events and significantly contribute to deal creation in our global English-speaking regions. If you have a passion for crafting targeted email marketing campaigns that resonate with prospects and customers, this remote role based in Ireland might be the perfect fit for you! Your main mission will be to design and implement a comprehensive email program, collaborating closely with our marketing and sales teams from Europe to Asia Pacific and North America. Experimentation will be at the heart of your work, as you’ll run tests to innovate and optimize our outreach efforts while leveraging AI technologies to enhance the overall email experience. An ideal candidate will bring a data-driven mindset and a talent for spotting trends to drive revenue success. You should be comfortable navigating ambiguity in a dynamic environment, enthusiastically seeking new ways to connect with our customers and sales teams on a global scale. Empathy is key, so if understanding prospects' experiences and delivering an exceptional user experience excites you, we want you on our team! Plus, if you have a background in email marketing, marketing automation, and B2B SaaS sales processes, you’re already ahead of the game. Join HubSpot, where you can make a real impact in a vibrant and inclusive culture that values flexibility and strong connections.
HubSpot is an American AI-powered customer relationship management platform founded in Boston in 2016 that helps millions of businesses grow worldwide.
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