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VIP Relations Manager

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. 

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Job Description

The VIP Relations Manager is a motivated, resourceful and responsible individual who relishes in working in a fast-paced environment and being part of a small team. We are looking for a proactive, highly organised, outgoing professional who is a real team player and has excellent communication skills.

Key responsibilities:

  • Coordination of VIP activities in liaison with the Head of VIP and Festival Director.
  • Work closely with the Marketing Leads to grow the VIP audience and adapt messaging for VIPs attending the event.
  • Expand the offering and strategy for the VIP audience in conjunction with the Head of VIP and Festival Director
  • Invite targeted VIPs to attend London Tech Week and Africa Tech Festival.
  • Contact selected individuals by email/phone to discuss attendance and secure their participation in various structured networking.
  • Ensure VIPs are looked after and participate in the proposed networking/social programme.
  • Ensure that VIPs have a superior customer experience throughout the campaign.
  • Work with the event sponsors to maximise the participation of their clients in the event.
  • Administration work in the lead up to the event, including registration system, calendar invites and excel lists for attendees of various networking functions within the event.
  • Build strong relationships with these key VIPs to create brand commitment and loyalty.
  • Help to organise VIP Dinners, Breakfast Briefings, Lunches and Closed-Door Meetings and securing VIP attendance at these functions and formats.
  • Support to deliver the 1:1 Meeting Service, in conjunction with the sales team.
  • Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
  • Work alongside the sales team to identify where we can grow revenues relating to VIP activities

Qualifications

  • Excellent written and verbal communication
  • Excellent interpersonal and relationship management skills and the ability to network with senior industry figures
  • Hardworking and diligent
  • Strong analytical skills 
  • Proven ability to use initiative when required and to go ‘above and beyond’ in order to deliver excellent customer service.
  • Time management with an ability to multi-task and attention to detail
  • Enthusiasm and a collaborative mindset
  • Previous Experience

  • The role will focus on events in the technology and telecommunications industry so experience or knowledge of the technology and/or telecommunication sector would be helpful is not required. Previous experience working with Government departments or Corporate senior leaders would also be beneficial.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:          

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
  • A flexible range of personal benefits to choose from, plus company funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes 
  • As an international company, the chance to collaborate with teams around the world 

 We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. 

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

See how Informa handles your personal data when you apply for a job here.

What You Should Know About VIP Relations Manager, Informa Group Plc.

Join Informa Festivals as a VIP Relations Manager and immerse yourself in the exciting world of B2B events that blend creativity and technology! In this dynamic role, you'll coordinate VIP activities alongside the Head of VIP and Festival Director, ensuring that every VIP has a memorable experience at prestigious events like London Tech Week and Africa Tech Festival. If you thrive in a fast-paced environment and love building relationships, this position is made for you. You’ll work closely with marketing leads to effectively communicate with our VIP audience, designing strategies that encourage participation and enhance overall experience. Don’t worry if you’re not from a tech background – a passion for the industry is what truly matters! Your excellent communication skills, reliability, and ability to multitask will shine in this collaborative, supportive team. You will also play a pivotal role in networking functions, scheduling VIP dinners, and even spearheading a 1:1 meeting service with sales teams. Your work will directly contribute to the unique festival experiences we offer, transforming traditional B2B events into unforgettable gatherings. Plus, at Informa, we offer a range of benefits, including flexible working options, personal development opportunities, and a vibrant workplace culture. Ready to connect with industry leaders and make impactful contributions? Join us and help shape the future of business festivals!

Frequently Asked Questions (FAQs) for VIP Relations Manager Role at Informa Group Plc.
What are the key responsibilities of a VIP Relations Manager at Informa Festivals?

As a VIP Relations Manager at Informa Festivals, you will coordinate VIP activities, work closely with the Head of VIP and Festival Director, and develop strategies to enhance VIP experiences. Your main tasks include inviting VIPs to events, ensuring they receive superior customer service, coordinating networking functions, and collaborating with the marketing team to grow the VIP audience. Excellent communication and relationship-building skills are essential in this role.

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What qualifications do I need to apply for the VIP Relations Manager position at Informa Festivals?

To be considered for the VIP Relations Manager position at Informa Festivals, candidates should possess excellent written and verbal communication skills, strong interpersonal abilities, and a collaborative mindset. While experience in the technology or telecommunications sectors is beneficial, it's not mandatory. We value enthusiasm and the ability to manage multiple tasks efficiently in a fast-paced environment.

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How does Informa Festivals ensure a superior experience for VIPs?

Informa Festivals prioritizes a superior experience for VIPs by closely coordinating activities that cater to their needs. The VIP Relations Manager works diligently to build relationships with key figures, ensuring they feel valued throughout the event. Efforts include creating tailored networking opportunities, organizing VIP dinners and briefings, and providing a comprehensive customer service experience every step of the way.

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What personal qualities are important for a successful VIP Relations Manager at Informa Festivals?

A successful VIP Relations Manager at Informa Festivals should possess qualities such as being proactive, resourceful, and outgoing. Strong analytical skills, attention to detail, and the ability to foster relationships with senior industry figures are crucial. An enthusiastic team player who is willing to go the extra mile will thrive in this role.

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Is prior experience in event management necessary for the VIP Relations Manager role at Informa Festivals?

While prior experience in event management can be beneficial for the VIP Relations Manager role at Informa Festivals, it is not strictly required. What matters most is a candidate's ability to connect with VIPs, coordinate activities effectively, and demonstrate a strong desire to contribute to the success of our events.

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Common Interview Questions for VIP Relations Manager
How would you identify and engage with high-profile VIPs for our events?

To effectively identify and engage high-profile VIPs, first, conduct thorough research on industry leaders relevant to our events. Utilize professional networks and social media platforms to reach out and initiate conversations. Always focus on the unique value proposition that Informa Festivals offers and tailor your message to resonate with each VIP's interests and potential contributions.

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Can you describe a time when you went above and beyond to provide excellent customer service?

When answering this question, share a specific example where you identified a customer's needs and took proactive steps to exceed their expectations. Highlight your ability to stay calm under pressure, your problem-solving skills, and how you followed up to ensure satisfaction afterward.

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What strategies would you implement to grow the VIP audience for our events?

To grow the VIP audience, I would analyze current attendee demographics and feedback to identify areas for improvement. Implement targeted marketing campaigns through personalized outreach and partnerships with industry influencers to attract more VIPs. Building relationships with organizations whose members align with our festival themes can also enhance outreach efforts.

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How do you prioritize multiple tasks and deadlines in a fast-paced environment?

To manage multiple tasks effectively, I employ prioritization techniques, such as assessing deadlines and the impact of each task. I also leverage digital tools like calendar applications and project management software to stay organized and ensure timely completion of responsibilities. Regularly reassessing priorities helps keep the focus on what’s most critical.

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What approach do you take to build relationships with high-profile clients?

Building relationships with high-profile clients involves demonstrating genuine interest in their goals and providing value in every interaction. I believe in frequent communication, personalization of outreach, and follow-ups to ensure they feel valued. Hosting exclusive networking opportunities tailored to their interests can further strengthen these relationships.

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How would you handle a VIP complaint or issue before an event?

When addressing a VIP complaint or issue, I would take a calm and empathetic approach, actively listening to their concerns. Reassuring them that their input is valued and implementation of effective solutions is essential. Quick responses and continuous updates during the resolution process are crucial in ensuring the VIP feels heard and appreciated.

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What experience do you have in coordinating events or high-profile functions?

In answering this question, discuss any relevant experiences coordinating events, emphasizing your organizational abilities, teamwork, and critical thinking skills. If you have worked on high-profile or B2B events, highlight those specific experiences and detail the challenges faced along with the successes achieved.

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How do you evaluate the success of VIP initiatives after an event?

To evaluate the success of VIP initiatives post-event, I analyze feedback from the VIPs through surveys and direct communication. Assessing attendance rates, engagement levels during networking activities, and overall satisfaction help gauge effectiveness. Comparing these results against our objectives provides valuable insights for future improvements.

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What role does technology play in enhancing VIP experiences at events?

Technology plays a crucial role in enhancing VIP experiences by facilitating seamless communication and personalized interactions. Utilizing apps for event schedules and networking can improve engagement. Additionally, advanced registration systems can streamline attendance processes, ensuring VIPs feel prioritized and catered to throughout the event.

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Why do you want to work as a VIP Relations Manager for Informa Festivals?

In your response, express your passion for fostering connections in the events space and how Informa Festivals stands out as an innovative leader in B2B events. Highlight your alignment with the company's values and commitment to delivering exceptional experiences for VIPs. This will show your genuine enthusiasm for the role.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, hybrid
DATE POSTED
March 19, 2025

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