Senior Solutions Marketing Manager, Marketing

As a Senior Solutions Marketing Manager at Airtable, you'll take charge of defining the messaging and positioning for our Marketing solution. You'll lead product launches, produce engaging content, and conduct market research to inform our strategies. Collaboration is key, as you'll work closely with sales, product, and the broader marketing team to deliver impactful go-to-market efforts and customer stories.

To be considered for the Senior Solutions Marketing Manager role at Airtable, you should ideally have over 5 years of experience in product or solutions marketing. Familiarity with product operations or management is a bonus. You'll need strong communication and strategic thinking skills, as well as a proven ability to create persuasive messages that resonate with business objectives.

At Airtable, we believe in cultivating talent and supporting your growth as a Senior Solutions Marketing Manager. You will have access to resources for professional development, be involved in cross-functional projects, and have the opportunity to work directly with peers and leaders to enhance your skills in a creative and dynamic environment.

A Senior Solutions Marketing Manager at Airtable would be responsible for producing a wide array of content, including case studies, blog posts, and product launch materials. The goal is to create engaging narratives that highlight how marketing teams leverage Airtable to achieve significant business results, ensuring that the content aligns perfectly with the customer journey and real-world use cases.

The work culture at Airtable is vibrant, inclusive, and collaborative, making it a great environment for a Senior Solutions Marketing Manager. We value diversity and encourage all team members to share their insights and perspectives. Your contributions will not just be welcomed but are essential for driving impactful results and fostering innovation across our marketing strategies.

When discussing a successful marketing strategy, focus on a specific example, detailing the goal, target audience, execution steps, and the measurable outcomes. Be sure to highlight your role in the process and the creative approaches you took to ensure success.

To effectively understand customer needs, discuss utilizing various methods such as surveys, interviews, and market research. Highlight your ability to synthesize feedback into actionable insights that inform your marketing strategies and product positioning.

Identify key performance indicators (KPIs) you track, such as customer engagement rates, conversion rates, and return on investment (ROI). Explain how you analyze these metrics to refine future campaigns and maximize effectiveness.

Discuss your organizational methods, such as using project management tools and prioritization frameworks. Mention how you balance urgency with strategic priorities, ensuring that high-impact projects receive the attention they need.

Provide a specific example that emphasizes teamwork. Discuss the collaborative process, the challenges faced, and how working closely with the sales team led to achieving a shared goal, underlining your relationship-building skills.

Walk through your strategic approach, focusing on aspects like target audience identification, crafting the messaging, setting clear goals, and determining the channels for delivery. Stress the importance of cross-team collaboration to maximize efficiency and impact.

Mention a variety of resources you use, such as industry journals, webinars, thought leader podcasts, and networking events. This shows your commitment to continuous learning and adapting strategies based on evolving market dynamics.

Share insights from your past experience crafting materials that support sales initiatives. Describe the types of tools you've created, their purpose, and how they helped the sales team close deals more effectively.

Explain how you utilize customer feedback, A/B testing, and market analysis to gauge the effectiveness of your messaging. Mention the importance of adjusting strategies based on these evaluations to enhance outreach efforts.

Discuss how storytelling is a powerful tool to connect with customers and convey the brand's mission. Offer examples of how you've used narratives to illustrate product success, relate to customer challenges, and engage target audiences, which is especially relevant to Airtable's approach.