Sr. Programmatic Business Development Director

To be considered for the Senior Programmatic Business Development Director role at InMarket, candidates must have a minimum of 5 years in complex partnership management or data licensing experience, along with 3-5 years in business development, particularly in programmatic or digital media strategy. A strong understanding of the contracting process and digital media ecosystem is essential. Excellent interpersonal skills and a proactive sales approach, including both new business development and expanding existing partnerships, are key points for potential applicants.

As the Senior Programmatic Business Development Director at InMarket, you will be responsible for leading growth initiatives for programmatic partnerships, managing the integration of new partner accounts, and collaborating with various stakeholders. You'll negotiate and execute new contracts, drive partnerships from inception through rollout, and identify growth opportunities to maximize programmatic revenue. Providing exceptional customer service and evangelizing partnerships at industry events will also be critical aspects of your role.

InMarket is committed to the continuous growth of our team members. As a Senior Programmatic Business Development Director, you will have access to our Agile Development Program, which focuses on ongoing training and professional development. We also encourage collaboration across departments, which fosters a culture of knowledge sharing and skill enhancement, ensuring that you remain at the forefront of industry trends and practices.

As a Senior Programmatic Business Development Director at InMarket, you will enjoy a remote work environment that emphasizes collaboration, flexibility, and inclusivity. We celebrate diverse perspectives and encourage a culture where every team member feels valued and respected. You will work with talented colleagues in a fast-paced, dynamic company that values both results and personal well-being.

At InMarket, the career path for a Senior Programmatic Business Development Director can be quite rewarding. Success in this role can lead to further leadership positions within our Sales department or the opportunity to branch into different areas such as product development or corporate strategy. We encourage our employees to explore various roles and responsibilities to enhance their career growth.

To develop new partnerships, I would start by conducting a thorough analysis of the market to identify potential partners that align with InMarket's goals. Leveraging my existing relationships within the media ecosystem, I would initiate conversations and outline mutually beneficial opportunities, all while ensuring I understand their needs and objectives to craft appealing proposals.

I prioritize tasks by assessing their urgency and importance, often using a project management tool to keep track of deadlines and responsibilities. I maintain regular communication with stakeholders to identify any roadblocks and adjust my priorities as necessary. It's important to stay organized and ensure that I allocate enough time for negotiations and relationship management.

In my previous role, I successfully negotiated a multi-million dollar contract with a major ad agency. I prepared by understanding their business needs and market position, which allowed me to present a tailored proposal. Throughout the negotiation, I maintained flexibility but also stood firm on key points, ultimately finding a win-win solution that strengthened our partnership.

When evaluating a partnership's success, I look at several metrics such as return on ad spend (ROAS), customer acquisition costs, engagement rates, and overall growth in revenue generated from that partnership. These key performance indicators help ensure alignment with our strategic goals and provide insights on areas of improvement.

Handling disputes requires a calm and professional approach. I believe in direct communication to clarify issues and understand both perspectives. I would work towards a solution that meets both parties' needs, employing compromise where necessary to rebuild trust and ensure the ongoing health of the partnership.

Some challenges in programmatic partnerships can include keeping pace with rapid technological changes and maintaining transparency with partners. It’s crucial to foster strong lines of communication and adaptability to ensure that both sides can address challenges as they arise while remaining aligned with overarching goals.

Integrating new partners requires a structured approach, starting with a comprehensive onboarding process. I would collaborate with cross-functional teams to map out the integration workflow, ensuring that both our systems and our partner’s technologies align. Regular check-ins and feedback loops are important to refine the process and address any issues that may come up post-integration.

Essential skills for this role include strong negotiation and communication abilities, deep knowledge of the digital media landscape, and the capacity to analyze data effectively. A strategic mindset coupled with a high degree of interpersonal skills to foster relationships is crucial for success in driving partnership growth.

I stay updated on trends by actively following industry publications, participating in webinars, attending conferences, and engaging in professional online communities. Networking with other professionals provides invaluable insights and keeps me informed about innovations and challenges affecting the programmatic landscape.

My motivation in business development comes from the dynamic nature of forming partnerships that drive mutual growth. I thrive on overcoming challenges and seeing the tangible impact of my efforts reflected in revenue or improved client satisfaction. I find great fulfillment in creating long-lasting relationships built on trust and value.