Paid Social Analyst - job 1 of 2

As a Paid Social Analyst at Jellyfish, your main responsibilities include managing paid digital media campaigns across platforms like Instagram, Facebook, TikTok, and Pinterest. You will focus on optimizing campaigns for revenue growth and budget adherence, identifying improvement opportunities, producing client reports, and collaborating with internal teams to ensure seamless campaign execution.

To apply for the Paid Social Analyst position at Jellyfish, you need at least one year of experience activating and optimizing paid social media campaigns on platforms such as Meta, TikTok, or Pinterest. You should also be proficient in data management using Excel or similar tools and exhibit adaptability in strategies alongside a strong client relationship-building ability.

A Paid Social Analyst at Jellyfish can significantly contribute to client growth by effectively managing and optimizing social media campaigns, ensuring they meet and exceed revenue goals. By analyzing performance data, identifying trends, and implementing strategic changes, you'll help clients maximize their advertising investments and achieve their business objectives.

At Jellyfish, the work environment is flexible and supportive. As a Paid Social Analyst, you can work remotely for up to 60% of your time, shaping your work schedule between 8 AM to 6:30 PM to suit your needs. The company also fosters personal growth with initiatives like self-development days and access to unlimited online courses.

Growth opportunities for a Paid Social Analyst at Jellyfish are abundant. The company offers initiatives like one paid day each month dedicated to self-development, access to LinkedIn Learning, and a culture that values both professional and personal growth, making it possible to tremendously expand your skill set over time.

When answering this question, focus on specific campaigns you’ve managed, the platforms you used, and the results you achieved. Highlight your analytical skills and how you optimized campaigns for better performance, explaining the tools and strategies you employed.

Discuss your systematic approach, starting with data analysis to identify issues, followed by testing different ads, bids, and targeting strategies. Elaborate on how you use metrics to measure improvement and continuously refine campaign strategies.

Emphasize your organizational skills and how you prioritize tasks effectively. Share your methods of tracking progress, such as using project management tools or spreadsheets, and your strategies for maintaining communication with clients to keep them informed.

List any tools you’ve used, such as Google Analytics, social media platforms’ insights dashboards, or third-party analytics tools. Explain how you utilize these tools to gather data and inform campaign strategies.

Discuss your proactive approach to staying informed, such as following industry blogs, attending webinars, and engaging with professional communities. Mention any particular sources you find most valuable for current trends and best practices.

Provide a specific example that demonstrates your problem-solving skills. Describe the issue, how you analyzed it, the steps you took to resolve it, and the final outcome, emphasizing any key takeaways or adjustments for future campaigns.

Focus on key performance indicators (KPIs) such as return on ad spend (ROAS), click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Explain how you use these metrics to assess overall campaign success and guide future efforts.

Explain your approach to receiving feedback professionally. Discuss how you take client input into account, the process you follow for implementing suggestions, and how you keep clients engaged throughout the optimization process.

Prepare to share a detailed case study where you describe the objectives, strategies implemented, results achieved, and what you learned from the experience. Use metrics to quantify success and illustrate your strategic thinking.

Detail your process for conducting A/B tests, including how you determine which elements to test, how you set control groups, and how you analyze results. Explain the importance of A/B testing in refining campaign effectiveness.