Senior Customer Lifecycle Marketing Manager - (Remote - US)

As a Senior Customer Lifecycle Marketing Manager at Jobgether, your primary responsibilities include leading end-to-end customer lifecycle marketing initiatives, developing a holistic customer communications strategy, and implementing strategies to enhance customer satisfaction. You'll collaborate closely with marketing, product, and customer success teams to ensure seamless customer experiences, while using data to optimize customer engagement and success.

To qualify for the Senior Customer Lifecycle Marketing Manager position at Jobgether, you should have at least 5 years of experience in Lifecycle or Product Marketing, ideally in a SaaS or tech-enabled environment. Strong writing skills and the ability to create compelling customer journeys, combined with experience in building marketing automation in platforms like HubSpot, are essential for success in this role.

Jobgether offers a remote-first workplace, allowing you to work flexibly from anywhere in the United States as a Senior Customer Lifecycle Marketing Manager. You'll have access to comprehensive health coverage, unlimited PTO, and additional perks that promote a healthy work-life balance, ensuring that you can thrive in a remote work environment.

The hiring process for the Senior Customer Lifecycle Marketing Manager at Jobgether involves an AI-powered 3-step screening process that automatically identifies the top 5 candidates based on your CV and LinkedIn profile. If selected, you will be notified within 7 days. Our process is designed to be fair and unbiased, with a focus solely on qualifications and relevance to the role.

The estimated base salary range for a Senior Customer Lifecycle Marketing Manager at Jobgether is between $140,000 and $160,000 USD, along with a generous pre-IPO equity package. This competitive compensation reflects the importance of the role and the expertise required to drive significant customer engagement and retention.

When answering this question, emphasize specific examples of your past roles where you developed and managed customer journeys. Highlight measurable outcomes such as improved retention metrics or successful onboarding processes, demonstrating your impact in previous positions.

Discuss your methodology for creating effective onboarding strategies. Focus on your ability to understand customer pain points, set clear objectives, and utilize feedback to craft an onboarding experience that enhances user engagement and satisfaction.

Mention tools like HubSpot or other CRM platforms you have used. Explain the specific features you utilized for building multi-channel marketing programs, such as email campaigns or in-app messaging, giving examples of how these tools improved your workflow.

Talk about key performance indicators (KPIs) you typically track, such as customer retention rates, churn rates, or customer satisfaction scores. Illustrate how you analyze data post-campaign to continuously optimize your strategies based on insights.

Provide a detailed overview of a re-engagement campaign you executed, including the objectives, strategies employed, and the measurable outcomes. This will showcase your ability to think strategically and creatively to bring customers back into the fold.

Discuss the importance of cross-functional collaboration, sharing specific tactics you have used to foster communication and coordination among marketing, product, and customer success teams, ensuring that customer messaging is consistent and impactful.

Outline how you prioritize customer needs and preferences, referencing methodologies like customer segmentation or journey mapping that help you tailor communication strategically. Mention your focus on clarity, tone, and brand alignment.

Describe the types of data analysis you typically engage in, such as analyzing customer behavior data or A/B testing campaigns. Emphasize your analytical skills and how you use insights to inform decisions and improve marketing effectiveness.

Share methods you’d use to engage customers effectively in a remote context, mentioning both technology tools and personalized communication strategies. Highlight the importance of consistently gathering feedback to adapt and improve.

Discuss how storytelling enhances connection with customers and how you leverage this technique in your marketing. Provide examples of how incorporating compelling narratives has resulted in engaging content and positive customer experiences.