Programmatic Media Manager

As a Programmatic Media Manager at Justworks, your primary responsibilities include developing and executing programmatic media strategies aligned with our brand awareness and lead generation goals. You'll manage every facet of the campaign lifecycle from planning to optimization, utilizing data for audience segmentation, overseeing budget management, and leading initiatives in emerging audio platforms like podcasts and streaming services.

To be successful as a Programmatic Media Manager at Justworks, you should have at least 6 years of experience in programmatic media, with a minimum of 2 years focused on B2B, ideally targeting SMBs. A proven track record of managing media budgets against revenue goals is essential, along with expert knowledge of digital ad technologies and hands-on experience with platforms like The Trade Desk and CM360.

Essential skills for a Programmatic Media Manager at Justworks include exceptional analytical and quantitative skills, a deep understanding of digital advertising technologies, and excellent communication abilities. You should also be adaptable, able to thrive in a fast-paced environment, and be committed to utilizing insights for continuous improvement in media strategies.

The Programmatic Media Manager plays a pivotal role in Justworks’ media investment strategy by owning the execution of comprehensive media strategies across multiple platforms. By developing insights from data and analytics, you will identify optimization opportunities, manage budget allocations efficiently, and create targeted campaigns that align with business objectives, thus directly impacting brand awareness and revenue growth.

The work culture at Justworks for the Programmatic Media Manager is vibrant and inclusive. We prioritize collaboration, creativity, and transparency within our team. You’ll enjoy a supportive environment where your ideas matter, and you'll have the chance to learn from experienced leaders in the startup community while working on innovative media strategies that drive real results.

In your response, highlight specific platforms you have used, campaigns you have managed, and strategies you implemented for success. Be sure to mention how you balanced brand awareness with demand generation in your previous roles.

Discuss the importance of data in audience segmentation. Provide examples of how you’ve successfully utilized first-party and third-party data to define and target B2B audience segments, achieving campaign goals effectively.

Mention the specific DSPs and ad technologies you’re familiar with, such as The Trade Desk and CM360. Discuss how these tools have helped you optimize campaigns and achieve better results in your previous work.

Explain how you define KPIs based on campaign objectives, and describe your experience using analytics tools to monitor performance. Share examples of adjustments you made in response to performance data to optimize results.

Provide a specific example, detailing the challenge, your analysis, and the steps you took to implement a solution. Focus on what you learned from the experience and how it improved your future campaigns.

Discuss your approach to budget allocation, pacing, and forecasting. Highlight how you ensure resource efficiency and maximize ROI while balancing multiple campaigns.

Explain your process for briefing creatives, providing feedback, and ensuring alignment between campaign goals and creative concepts. Highlight the importance of collaborative communication in achieving high-performing campaigns.

Discuss your insights into emerging technologies and strategies in programmatic media, such as advancements in AI, the rise of audio platforms, or increased demand for data privacy. Explain how you plan to adapt to these trends in your role.

Share your commitment to staying updated on industry trends, such as attending workshops, webinars, or participating in industry groups. Highlight how you apply new knowledge to optimize media strategies.

Emphasize your ability to articulate complex data in an understandable way. Share specific methods you’ve used to present insights clearly, ensuring transparency and alignment among key stakeholders.