Senior Content Writer

As the Senior Content Writer at Justworks, you will lead the development and execution of content across various channels, including web, email, and sales. This involves crafting high-performing content that translates product positioning and customer insights into clear, compelling copy. You'll also work on applying SEO best practices and maintaining consistency across the Justworks brand voice.

The ideal candidate for the Senior Content Writer position at Justworks should have at least 5 years of experience in content marketing or digital content creation, ideally within B2B or SaaS environments. Strong knowledge of content strategy, SEO best practices, and UX writing principles is crucial, along with a proven track record of driving engagement and lead generation through content.

The Senior Content Writer plays a vital role in Justworks' marketing strategy by leading the creation of engaging and performance-driven content that aligns with broader campaign goals. By collaborating with cross-functional teams, you'll ensure all messaging resonates with target audiences while maintaining brand integrity.

At Justworks, you can expect a welcoming and casual culture that prioritizes collaboration and personal growth. The company emphasizes values like camaraderie, openness, and integrity, creating an environment where your contributions are recognized, and where you can thrive alongside a supportive team.

Yes, Justworks is dedicated to fostering professional development opportunities. As a Senior Content Writer, you will have access to resources, workshops, and mentorship that encourage ongoing learning and growth, allowing you to stay updated with industry trends and enhance your skill set.

When discussing your content strategy experience, focus on specific campaigns you've led and the outcomes achieved. Highlight how you align content with business objectives and the techniques you use to analyze performance data to refine your strategy over time.

To ensure brand voice consistency, describe your approach to developing style guides and working closely with cross-functional teams. Share examples of how you've maintained a cohesive tone in various formats, such as web content, emails, and sales materials.

Discuss how you incorporate SEO best practices into your writing process. Provide specific examples of keyword research, on-page optimization, and how you've used data-driven insights to improve organic traffic and engagement rates.

Prepare a specific metric-driven example, whether it was increased website traffic, higher conversion rates, or enhanced lead generation. Explain your role in the project, the content you created, and how it aligned with overall business goals.

Emphasize your communication skills and adaptability. Share instances where you've successfully collaborated with designers, marketers, or sales teams, detailing how you ensured everyone was aligned on goals and deadlines.

Discuss the specific tools you prefer for content management, analytics, and SEO. Include analytics platforms, content management systems, or collaboration tools you've utilized and how they have improved your workflow.

Talk about the resources you engage with, whether it's industry blogs, webinars, or networking with other professionals. Illustrate how you apply what you learn to your work for continual improvement.

Share your hands-on experience with content management systems, explaining how you've used them to publish content, manage workflows, and collaborate with stakeholders effectively.

Detail the key performance indicators (KPIs) you track, such as engagement rates, conversion rates, or bounce rates. Discuss how you interpret these metrics to inform future content decisions.

Describe a situation where you sought feedback, received constructive criticism, and made adjustments based on that feedback. Highlight how this process improved your content quality and your ability to collaborate with colleagues.