Automotive Marketing Manager

Description

Location: Pierce County, WA

Job Type: Full-Time

Reports to: COO/CFO/Owners

Salary: $87,500 - $131,500 annually

About Us

At the Larson Automotive Group, we pride ourselves on being at the forefront of the automotive industry. Our commitment to innovation and excellence has established us as a leader in the market. We are dedicated to embracing cutting-edge technology and maintaining a dynamic presence across all social media platforms to connect with our customers effectively.

What We're Looking For

We are seeking a creative and forward-thinking Marketing Manager to lead our marketing initiatives. The ideal candidate will be passionate about innovation, possess a deep understanding of the latest marketing trends, and have a proven track record of executing successful campaigns across various channels.

Key Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company’s objectives and brand identity.
• Lead and manage marketing campaigns across multiple platforms, including digital, social media, email, and traditional channels.
• Stay abreast of industry trends and emerging technologies to ensure the company remains at the cutting edge of marketing innovation.
• Analyze market data and customer insights to inform strategic decisions and optimize campaign performance.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all customer touchpoints.
• Manage the marketing budget effectively, ensuring maximum ROI on all initiatives.
• Oversee the creation of engaging content that resonates with our target audience and enhances our brand presence.
• Monitor and report on the effectiveness of marketing campaigns, providing actionable insights for continuous improvement.

Why Choose Larson?

• Be part of a dynamic and innovative team that values creativity and forward-thinking.
• Opportunity to lead marketing initiatives for a reputable and growing automotive group.
• Competitive salary and benefits package.
• Collaborative work environment that encourages professional development and growth.

Ready to Accelerate Your Career? 

If you are a visionary marketing professional with a passion for innovation and a desire to make a significant impact, we invite you to apply for the Marketing Manager position at Larson Automotive Group.

Larson Automotive Benefits:

Larson Automotive Group offers a comprehensive group medical insurance plan to all hired full-time applicants that start the first of the month following the completion of continuous 60 of employment. We offer 4 plans to help employees access the best plan that fits their budget and needs. One plan is zero cost to the employee. We also have a company paid Life ($10,000) and AD&D plan ($40,000.00) that is for all benefit eligible employees. Employees must maintain no less than 32 hours per week to be considered ‘full-time’ for benefits. 

In addition to medical insurance, Larson Automotive Group also offers vision, dental and various other ancillary coverages such as additional Life, AD&D, LTD, Accident, Hospital, and Pet insurance to name a few.

Larson Automotive Group also provides an Employee Assistance Program. This is a specialized referral program available to employees to assist in various personal situations. This includes counseling for substance abuse, financial difficulties, mental illness, family issues and more. These are all provided to the employee free of charge and confidential with a third party.

Larson Automotive Group also helps plan for your future with our retirement plan available to all employees over the age of 21. The 401k plan starts after the completion of 2 months of employment, the employee will be automatically enrolled into the program starting at a 3% deduction and this will increase 1% per year for the first 3 years. The company does match 50% of the first 4% contributed by the employee.  Employees on a budget or who want to know exactly what will be coming out of their check can also opt to have a flat dollar amount withheld from their check. We also offer a ROTH plan option as well. Employees can opt out of the plans at any time.

We offer a KOFE (knowledge of Financial Education) plan free of charge to the employee to help provide the employees with the tools needed for financial wellness.

Hourly and Salary employees will receive 6 paid holidays each year.

We offer a competitive PTO (Paid Time Off) program; employees begin to accrue hours from day one worked (eligible to use after 90 days of employment). PTO is accrued for the first 2 years at 1 hour for every 40 hours worked at 3 to 10 years 1.53 hours of PTO for every 40 hours worked and at 10 years 2.30 hours of PTO for every 40 hours worked.

We offer a vehicle purchasing programs for all the vehicle brands we offer. All you need to do is contact the GM of that dealership to see what options they currently have available. 

Requirements

• Minimum of 5 years of experience in marketing, with a focus on digital and social media platforms.
• Proven ability to develop and execute successful marketing strategies that drive engagement and sales.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and leadership skills, with experience managing a team.
• Proficiency in marketing software and tools, including CRM systems, analytics platforms, and content management systems.
• Creative thinker with a passion for innovation and staying ahead of industry trends.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.