Account Director

As an Account Director at LevLane, your primary responsibilities will include strategic client leadership, overseeing integrated campaign execution, financial accountability, team leadership, and reporting/analytics. You will build relationships with senior-level stakeholders, develop and execute multi-channel campaigns, manage account-level budgets, mentor your team, and analyze campaign data to provide strategic insights.

To be considered for the Account Director role at LevLane, you should possess a Bachelor's degree in Marketing, Advertising, Business, or a related field, with a Master’s preferred. You must also have 6 to 10+ years of experience in client services or account leadership, specifically in the Senior Living sector, along with excellent communication, leadership, and analytical skills.

Success for an Account Director at LevLane is defined by your ability to build and maintain strong client relationships, lead successful integrated marketing campaigns that meet client goals, manage budgets effectively, and foster a high-performing team environment. Delivering measurable results and innovating based on data insights are key performance indicators of success in this role.

The work environment for an Account Director at LevLane is collaborative and dynamic, requiring engagement with various teams across the agency. You will be required to travel up to 20% within the U.S. to meet clients, collaborate with teams, and pursue new business opportunities, creating a varied and exciting work experience.

The culture at LevLane is one of partnership, curiosity, and innovation. As an Account Director, you'll be encouraged to foster team cohesion, promote professional development, and lead with empathy. Collaboration across departments is highly valued, making it a supportive environment for both personal and professional growth.

In prioritizing client relationships as an Account Director, it's essential to truly understand each client's unique needs and challenges. I approach this by maintaining regular communication, holding planning sessions, and ensuring that I am always aligned with their marketing goals. By building trust and demonstrating my commitment to their success, I can foster deeper relationships that lead to long-term partnerships.

To manage integrated marketing campaigns effectively, I rely on a structured approach that includes setting clear objectives, utilizing a diverse team of specialists, establishing timelines, and frequent performance reviews. I believe in the importance of flexibility and adaptability, allowing me to pivot and optimize strategies based on real-time data and client feedback.

Once, I dealt with a client who was unhappy with the campaign results. I scheduled a face-to-face meeting, where I listened to their concerns while focusing on solutions. I conducted a thorough analysis of the campaign's performance, presented actionable recommendations and adjustments, and maintained open lines of communication to restore their confidence in our partnership.

Teamwork is fundamental for an effective Account Director. I work closely with cross-functional teams to ensure clear communication, shared objectives, and collaborative problem-solving. By nurturing a team-oriented environment and promoting diverse skills, we can create innovative solutions and execute campaigns that resonate with our clients' target audiences.

To ensure alignment with clients' business goals, I conduct comprehensive discovery sessions to understand their objectives. During the planning process, I collaborate with my accounts team to develop integrated strategies that meet these goals while continuously reviewing performance metrics. Regular check-ins with clients help maintain this alignment throughout the campaign lifecycle.

I implement a mix of quantitative and qualitative analyses to evaluate campaign performance. This includes utilizing analytics tools to track KPIs, analyzing audience engagement, and assessing overall ROI. I also gather client feedback to supplement my findings, ensuring a holistic understanding of campaign effectiveness.

Certainly! I once led a campaign that leveraged storytelling as a core component, showcasing real-life testimonials from residents and their families in the Senior Living sector. By utilizing various media channels, we created impactful content that connected emotionally with the audience. The resulting engagement exceeded expectations, driving both awareness and inquiries for our client.

Developing a high-performing team involves setting clear expectations, providing continuous feedback, and fostering professional development. I encourage open communication, celebrate team achievements, and create a culture of collaboration where every member feels empowered to contribute their ideas and expertise.

As an Account Director, I find that project management and analytical tools are essential. Software like Workamajig helps streamline project timelines, while analytics platforms allow for detailed campaign performance tracking. Additionally, collaboration tools enhance communication effectiveness within teams and with clients.

Handling tight budgets requires strategic planning and prioritization. I focus on leveraging cost-effective marketing channels while maximizing impact through targeted messaging and efficient resource allocation. Additionally, regular budget reviews help identify any adjustments needed to keep campaigns within financial constraints yet still effective in meeting goals.