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Hospital Account Manager

Job Summary

Responsible for selling Masimo’s Acute Care product portfolio and developing strategic relationships with a variety of clinical leaders in targeted hospitals.  Assists Account Managers in assigned tasks in order to obtain new sales and renew existing accounts. Serves as a proactive member of the sales team that facilitates securing new business and growing existing business in their assigned territory.  

Duties & Responsibilities

  • Utilize Masimo’s established sales process to convert competitive accounts to Masimo technology. 
  • Utilize CRM to track all opportunities and update on a weekly basis at a minimum. 
  • Conduct demonstrations (side by side) and evaluations (using ADC) for Masimo technologies. 
  • Conduct and assist clinical specialists with Physical Inventories as part of the sales process. 
  • Conduct presentations that discuss Masimo’s value proposition. 
  • Drive all products sales in assigned Masimo territory. 
  • Identify and develop working relationships with clinical thought leaders at strategic accounts to position the benefits in care processes and patients’ outcomes of Masimo’s wireless Pulse CO-Oximetry and Floor Monitoring solutions. 
  • Drive to conclusion Masimo Sensor agreements for both new conversions and renewing existing accounts.
  • Responsible for articulating information in clinical studies regarding Masimo technologies. 
  • Collaborate with Masimo Team Members including Corporate Accounts, IDN and Clinical Specialist, where team selling is appropriate, and provide critical information to marketing and upper management including market trends and competitive activity.
  • Maintain and hone high level strategic and tactical selling skills and seek to self-improve and implement selling best practices.
  • Organize and conduct user seminars on the compelling needs and benefits of Pulse CO-Oximetry and Floor Monitoring, and help clinicians minimize the quantity of sentinel events on the floors.
  • Coordinate clinical evaluations of Masimo’s Rainbow SET Pulse CO-Oximetry technology to establish for vocal, credible clinical champions (VCCCs).
  • Create and maintain CRM database of key account information including key account profiles with updates on current status and next steps in establishing targeted VCCCs, and list of sales opportunities with a realistic sales forecast data.
  • Responsible for conducting annual business reviews with current customers. 
  • Perform other duties and projects as assigned. 

Minimum & Preferred Qualifications and Experience

Minimum Qualifications

  • 2+ years of successful Hospital-based sales experience, specifically selling innovative technology solutions to clinicians. 
  • Documented success in selling medical devices, or emerging technology to multiple call points (ex. Anesthesia, Respiratory, ICU, OR, Biomedical, C-Suite, etc.) and multiple decision makers within the hospital setting.
  • Successful history managing customer interactions, with excellent organizational and time management skills.
  • Superior written and verbal communication skills and exceptional ability to lead group presentations. 
  • Ability to persuade clinicians to consider and embrace new ideas, with an emphasis on new patient care processes, based upon clinical evidence and new, innovative technologies.
  • Ability to perform clinical evaluations of Masimo technology to include research and focus groups.
  • Ability to communicate value-based solutions.
  • Some Travel and overnight stays are required, as well as a valid driver’s license.

Preferred Qualifications

  • Successful history of selling innovative, paradigm shifting patient care solutions a significant plus.
  • Successful track record selling breakthrough concepts.
  • Demonstrated ability in building clinical champions.                                                                                                                                 

Education

Bachelor’s degree, or equivalent combination of education and experience.

Compensation

The anticipated salary range for this position is $70,000- $75,000 plus benefits.  Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for variable compensation up to $140,000 at 100% of annual sales objectives.

Physical requirements/Work Environment

This position primarily works outside of a traditional office environment, making frequent customer sales calls on a daily basis. Must be able to travel extensively (both domestically and locally), so the ability to travel by air and operate a motor vehicle is required.  Must have a valid Driver’s license with a driving record that meets company’s insurance requirements. It also requires frequent driving, sitting, standing and walking.  May stand for extended periods when facilitating customer meetings or walking in the facilities.  Daily use of a computer and other computing and digital devices is required. 

The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods.  Reasonable accommodations may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.

Average salary estimate

$72500 / YEARLY (est.)
min
max
$70000K
$75000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Hospital Account Manager, Masimo

If you're passionate about healthcare technology and possess great sales skills, the Hospital Account Manager position at Masimo in New York could be your next challenge! As a key player on our sales team, you'll focus on selling our innovative Acute Care product portfolio while building strategic relationships with clinical leaders in hospitals. Your mission? To turn competitive accounts into Masimo advocates by demonstrating the real impact of our wireless Pulse CO-Oximetry and Floor Monitoring solutions. Your day-to-day will include utilizing our established sales processes, tracking opportunities in our CRM, conducting engaging product demonstrations, and collaborating closely with clinical specialists. You'll not only be securing new business but also nurturing existing accounts, ensuring that our technology remains at the forefront of patient care. By organizing user seminars and conducting thorough clinical evaluations of our Pulse CO-Oximetry technology, you will help clinicians understand the importance of reducing sentinel events in acute care settings. Ideally, you’ll have at least two years of successful experience in hospital-based sales, particularly selling medical devices or innovative technologies to key decision-makers. With a competitive salary range of $70,000 to $75,000, plus potential for variable compensation, this role offers a fantastic opportunity to grow personally and professionally while making a significant impact on patient outcomes. Ready to take the lead in transforming healthcare through technology? Join us at Masimo and help redefine care processes at targeted hospitals!

Frequently Asked Questions (FAQs) for Hospital Account Manager Role at Masimo
What are the responsibilities of a Hospital Account Manager at Masimo?

As a Hospital Account Manager at Masimo, your primary responsibilities include selling our Acute Care product portfolio, building strategic relationships with clinical leaders, and conducting product demonstrations. You will utilize our sales process to convert competitive accounts and track opportunities through our CRM, ensuring adequate follow-up on all accounts. Additionally, you will conduct user seminars to educate clinicians on the benefits of our technology, drive sales in your territory, and collaborate with team members for effective selling.

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What qualifications are necessary for a Hospital Account Manager at Masimo?

To qualify for the Hospital Account Manager role at Masimo, you should possess at least 2 years of hospital-based sales experience, particularly in selling innovative technology solutions. A strong track record in selling medical devices across multiple call points and decision-makers in the hospital is essential. Excellent organizational skills, communication skills, and the ability to persuade clinicians are also critical for success in this position.

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What does the typical career path look like for a Hospital Account Manager at Masimo?

A career as a Hospital Account Manager at Masimo can lead to various opportunities within the company, including higher sales management roles or specialized positions in corporate accounts or clinical services. As you develop your skills in strategic selling and relationship management, you may also have the potential to lead a team or expand your territory, ultimately enhancing your career in healthcare sales.

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What type of training does Masimo provide for its Hospital Account Managers?

Masimo offers comprehensive training for its Hospital Account Managers to ensure they are well-equipped to succeed in their roles. This includes product training on the Acute Care portfolio, sales process training, and ongoing support from clinical specialists. You'll learn how to effectively communicate the value of our innovative technologies while developing key selling and relationship-building strategies.

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Is travel required for the Hospital Account Manager role at Masimo?

Yes, some travel is required for the Hospital Account Manager position at Masimo. You will be making frequent customer sales calls and may need to travel both locally and domestically. It's essential that you possess a valid driver's license and are comfortable with extensive travel, as it is a crucial component of the role.

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Common Interview Questions for Hospital Account Manager
How do you approach developing relationships with clinical leaders in hospitals?

When building relationships with clinical leaders, I focus on understanding their needs and challenges. I engage in active listening and ask targeted questions to learn about their current processes. By demonstrating how Masimo's technologies can enhance patient outcomes and streamline practices, I establish myself as a credible partner in their clinical missions.

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Can you describe a successful sales strategy you've implemented in your previous roles?

In previous roles, I've successfully implemented a consultative selling approach. I researched prospective accounts before engaging and tailored my presentations to meet their specific needs. By leveraging data and clinical studies related to my products, I reinforced the value proposition and built trust, leading to successful sales conversions.

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How do you handle objections from clinicians regarding new technology?

Handling objections is part of the process. I first ensure I understand the clinician's concerns fully before responding. I aim to back up my points with clinical evidence and relate the technology's benefits directly to patient care improvements. By discussing past successes and real-world results, I can alleviate doubts and foster a positive conversation.

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What experience do you have with using CRM systems for managing sales?

I have utilized CRM systems extensively in my previous sales roles. They are invaluable for tracking opportunities, managing pipeline stages, and scheduling follow-ups. I ensure that I update the CRM regularly, providing insights into account status and sales forecasts, which aids in strategic decision-making for my sales efforts.

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How do you prioritize your sales opportunities?

I prioritize sales opportunities based on potential impact, alignment with my sales objectives, and relationship status. I regularly evaluate accounts to assess where the greatest need exists and use data to inform my prioritization. This ensures that I focus my efforts on opportunities that will yield the best results both for me and for Masimo.

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What do you consider when conducting product demonstrations?

During demonstrations, I focus on understanding the specific needs of the audience and tailor my presentation accordingly. I highlight key features that are most relevant to their practice while providing time for questions and hands-on experience where possible. My goal is to ensure that the value of the technology shines through, compelling them to consider adoption.

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How do you stay updated with the latest trends in medical technology?

I prioritize continuous learning by subscribing to industry publications, attending conferences, and participating in webinars. Additionally, I engage with clinical networks and colleagues to discuss emerging trends. This allows me to stay informed about innovations that could impact my approach and the solutions I present to healthcare providers.

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Describe a time you successfully turned a competitive account into a client.

In one instance, I researched a competitor's technology and identified a gap in how it addressed particular clinician needs. I arranged a meeting and presented a tailored solution from Masimo that specifically spoke to those pain points. By demonstrating the superior outcomes associated with our technology, I successfully converted the account into a loyal client.

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What strategies do you employ for territory management?

Successful territory management requires a combination of organization and strategic planning. I create a detailed map of my territory, segmenting it by potential revenue and customer needs. This aids in organizing my schedule to ensure I am reaching all key accounts while also allowing time for follow-ups and relationship building.

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How do you measure your success as a Hospital Account Manager?

I measure my success by evaluating several key performance indicators, including revenue growth, customer satisfaction scores, and the number of new accounts established. I regularly set personal goals that align with Masimo's objectives, ensuring that my efforts are contributing to the overall success of the company.

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For over thirty years, Masimo has been expanding the boundaries of noninvasive monitoring to improve patient outcomes and reduce the cost of care. Today, Masimo delivers a portfolio of hospital-trusted monitoring solutions to help increase patient...

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March 30, 2025

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