Digital Advertising Strategist

Email acquisition, direct donate, and persuasion.

Salary Range: $60,000 – $65,000

Location: Washington, D.C. or Remote

Middle Seat is a full-service media and fundraising firm that supports progressive causes and candidates. We work with a variety of clients, including AOC, John Fetterman, Katie Porter, the ACLU, MoveOn, and Powered by People PAC as well as other progressive campaigns, nonprofits, advocacy organizations, and causes that are on the front lines of important fights.

We believe in honoring the authentic perspective of our clients and helping them take principled stances, even if that means pushing the envelope or shaking things up in the progressive space.

Our firm is values-driven, and we are intentional about working with clients who share our left-of-center values. We prioritize a healthy work-life balance and consistent employee feedback and communication. Prospective applicants are welcome to learn more about our company culture.

We’re looking for a full-time digital strategist with a couple of years experience in the field to take on the challenge of managing advertising campaigns.

Why Middle Seat

• Competitive salaries and great benefits
• We only work for progressive organizations, candidates, and causes
• We’re a proudly unionized team — part of the Campaign Workers Guild

Job Responsibilities

• Lead client accounts as the day-to-day client contact and strategist:
• Act as the main point of contact for assigned client accounts.
• Serve as the strategist, providing guidance and recommendations to clients.
• Run ad campaigns from start to finish:
• Write and review ad content, including spell check and policy check.
• Traffic ads to appropriate platforms.
• Monitor live campaigns and track performance.
• Generate detailed reports on campaign results.
• Coordinate with other Middle Seat departments for seamless execution.
• Develop direct response media plans and lower-scale persuasion and awareness media plans:
• Create media plans that focus on direct response, as well as plans for persuasion and awareness.
• Tailor the plans to align with clients' objectives and target audience.
• Manage invoicing, budgeting, and escrow for the clients you lead:
• Handle client invoicing processes.
• Develop and manage budgets for clients' ad campaigns.
• Ensure proper escrow management for financial transactions.
• Write compelling ad copy with clear theories of change:
• Create persuasive ad copy that encourages supporters to donate, join, or support clients.
• Maintain the voice and perspectives of clients in the ad content.
• Set up and review ad campaigns on all platforms:
• Familiarize yourself with various platforms such as Facebook, Google, and List Vendors.
• Set up and review ad campaigns on these platforms.
• Assist with A/B testing everything:
• Collaborate on A/B testing for content, design, targeting, and landing pages.
• Analyze test results and implement optimizations for improved campaign performance.
• Review reporting each day and execute optimizations deftly:
• Analyze daily reports on campaign performance.
• Make data-driven decisions and execute optimizations to ensure success across ad platforms.
• Manage ad vendor communications and project management for external ad buys:
• Communicate with ad vendors for external ad purchases.
• Oversee project management tasks related to ad buys.
• Manage client CRMs:
• Upload client lists to the CRM system.
• Build landing pages and pull reports from the CRM system.
• Project manage and delegate tasks to client partners:
• Serve as the project manager for the client accounts.
• Delegate tasks to client partners to ensure team success.
• Fulfill other responsibilities as requested.

• 1-2 years experience working on advertising campaigns with major platforms (Facebook, Google Ads, The Trade Desk, etc.)
• Demonstrated commitment to progressive politics
• Attention to detail and organization while managing tight deadlines and multiple projects
• Enjoy working with a team but also a self starter who will take projects to the next level
• Able to work extended hours when needed; comfortable being available for urgent client requests outside of normal business hours during election season

Strongly Preferred but Not Required

• Agency Experience
• Experience working in political CRMs (ActionKit, Action Network, EveryAction/NGP, NationBuilder, etc.)
• Knowledge of basic HTML and CSS for landing page templating
• Experience placing programmatic ads with The Trade Desk or equivalent buying platform

• Salary starts between $60,000 – $65,000
• Profit sharing plan: share in the growth and success of Middle Seat
• Regular raises
• 6% employer match on your 401k retirement account
• 100% premium coverage for health, dental, and vision on a zero-deductible plan
• $300 monthly mental health reimbursement
• 20 paid vacation days off, plus your birthday and work anniversary off
• Unlimited sick leave
• 12 weeks of paid leave for new parents
• Commuter benefits for public transportation
• Coworking space (WeWork, etc.) stipend for employees outside of the D.C. metro area
• $50 mobile phone subsidy monthly
• $100 monthly student loan reimbursement
• $1,000 annual professional development reimbursement

This is a full-time, permanent role, and it can be based in DC or remotely within the US.

We are a proudly unionized team (part of the Campaign Workers Guild), and this role is covered by a collective bargaining agreement.

We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are strongly encouraged to apply.

Our firm is values-driven. We are intentional with the progressive clients we work with — and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We’re happy to talk more about our company culture with prospective applicants.