Marketing Manager (ANZ Market)

As a Marketing Manager at ShopBack, your main responsibilities include defining and executing the Online Cashback strategy tailored for the ANZ market, delivering impactful campaigns across all owned channels, and managing the presentation of content on both our website and app. You will also collaborate with business development teams to ensure that marketing assets meet our merchant partners' goals.

To be a successful candidate for the Marketing Manager role at ShopBack, you should have at least 5 years of relevant experience in marketing or campaign management, preferably in a digital or e-commerce environment. Strong project management, analytical skills, and excellent communication abilities are essential to excel in this position.

Key skills for the Marketing Manager position at ShopBack include exceptional stakeholder management, a strong analytical mindset, project management capabilities, and the ability to thrive in a fast-paced environment. Candidates should also demonstrate creativity in campaign development and a proactive approach to problem-solving.

At ShopBack, you can expect a candid, open, and collaborative culture that values diversity and inclusion. As a Marketing Manager, you'll be part of a dynamic team that embraces a growth mindset, values hard work, and encourages feedback to promote personal and professional development.

Absolutely! ShopBack offers various career progression paths for a Marketing Manager that allow you to take on greater challenges and realize your ambitions. We are committed to fostering an environment where employees can grow, learn, and excel in their careers.

When developing a marketing strategy for a new campaign, I start by conducting thorough market research to understand audience demographics and behaviors. This is followed by defining clear objectives and KPIs, selecting optimal channels for execution, and ensuring alignment with overall business goals. Finally, I create a timeline for implementation and regularly monitor progress to adjust strategies as needed.

In my previous role, I led a multi-channel campaign that aimed to increase engagement by promoting a new product launch. By leveraging data-driven insights, I tailored personalized content for various customer segments, resulting in a 20% increase in conversion rates and exceeding our revenue targets. The key was constant communication and collaborative effort across teams to ensure a coherent message.

The success of a marketing campaign is measured by analyzing pre-defined KPIs such as conversion rates, customer engagement, and return on investment. I utilize analytics tools to track performance metrics and customer feedback, which helps in making data-driven decisions for future campaigns.

I have extensive experience managing multiple stakeholders throughout various marketing projects. I prioritize clear communication and collaboration with all parties involved, from creative teams to sales and product management, ensuring that everyone is aligned and working towards common goals.

To ensure alignment between marketing campaigns and company goals, I start by collaborating with senior management to understand overarching objectives. From there, I develop campaigns that directly support these goals, regularly reviewing performance metrics to assess alignment and making adjustments as necessary.

I frequently use tools like Google Analytics, HubSpot, and various social media management platforms to track campaign performance and user engagement. These tools provide insightful data that helps in optimizing campaigns and making informed decisions based on real-time analytics.

Handling tight deadlines and multiple priorities requires strong project management skills and effective time management. I prioritize tasks based on urgency and impact, using project management software to keep everything organized. Regular check-ins with the team also help in staying on track and addressing any potential issues proactively.

In a past role, I analyzed user behavior data from previous campaigns, which revealed that certain demographics were under-targeted. By adjusting our marketing messages to better resonate with these groups and reallocating budget toward more effective channels, we were able to increase our reach and ultimately our sales.

Creativity is essential in marketing as it helps to differentiate our message in a crowded market. I believe in blending creativity with data-driven insights to create engaging content that resonates with the audience while also achieving business objectives.

To stay updated on marketing trends, I regularly follow industry publications, attend webinars and conferences, and participate in online communities focused on marketing innovations. Continuous learning ensures that I can apply the latest strategies and tools to our campaigns, keeping us ahead of the curve.