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Director of Digital Marketing

Description

We’re looking for an exceptional Director of Digital Marketing to join our growing global team at Mitiga. 

Why Mitiga? 

Mitiga is the industry's only complete solution for cloud threat detection, investigation, and response — built by investigators, for investigators. Mitiga supercharges today’s SOC teams with the cloud capabilities that enterprises have been missing, delivering broad visibility across clouds and SaaS to power faster, more effective cloud threat detection, hunting, and response. Together, Mitiga's capabilities minimize breach impact and enhance enterprises' cyber resilience, reducing the financial and reputational impact when breaches occur. Mitiga is a pioneer in cloud security, recognized as an Innovation Sandbox Finalist at RSA 2024 and is a new SYN Ventures portfolio company with our Series B funding in January 2025. 

Mitiga is seeking a standout Director of Digital Marketing with experience in cybersecurity to spearhead our digital demand generation efforts, attracting, engaging, and educating the audiences of enterprise business and cybersecurity professionals who need our cloud detection and response (CDR) offerings. You’ll be helping us build a brand-new market and strengthen our leadership position in the space using sound marketing strategy and the right mix of tactics. You’ll play a pivotal role in Mitiga’s team and in the growth trajectory of our company, collaborating with partners across our company and within our industry to help the world understand the value that Mitiga delivers. You’ll leverage the data, reports, and research from the team to run campaigns that engage with cybersecurity leaders and practitioners, nurture them across the buyer’s journey, and help convert them into opportunities.

What you’ll do:

  • Manage our outbound digital marketing focused on Mitiga’s email and nurture programs. This includes partnering on content strategy to develop email and nurture sequences, overseeing email production in Marketo, monitoring and reporting on performance, and developing plans for testing and ongoing optimization. 
  • Develop and manage inbound marketing campaigns focused on lead generation, leveraging budget effectively in paid media efforts that build awareness and engagement, bringing people down the funnel to sales. This may include some combination of paid search, paid social, display, content syndication, and creative partnerships, and alignment with SEO, organic social and earned media. You are responsible for campaign performance, partnering with the demand gen and product marketing teams to develop campaign strategies to meet our marketing and sales objectives and seeing them through to execution. You ensure all marketing touchpoints are properly aligned to campaigns. monitoring and reporting on performance and developing plans for testing and ongoing optimization. 
  • Manage day-to-day agency and contractor relationships related to paid media and campaign efforts, keeping internal teams and agencies aligned on goals and working together to fulfill them.  
  • Drive organic engagement coordinating efforts around search engine optimization, generative AI optimization, and creating contact prospects interact with on our social media accounts to drive organic engagement and inbound leads.



Requirements

Who you are:

  • You are strategic and generative, turning ideas into meaningful actions that align with our business objectives 
  • You’re a data-driven marketer who knows how to analyze, report and plan effectively based on what you learn 
  • You have 5+ years of experience in marketing focused on B2B and cybersecurity  
  • You know how to work in start-up mode—taking ownership, being budget conscious, and using creative means to get big results 
  • You bring a can-do attitude and a willingness to roll up your sleeves and do 
  • You’re a collaborator who knows how to partner effectively with people across all levels and roles 
  • You’re an excellent project manager that can keep attention both on the big picture and the details to execute effectively 
  • You are audience focused and understand business decision-makers' mindsets and motivations 
  • You have a passion for what you do and want to build something great

 


Some More Details and Perks

For this position, the estimated base salary is between $150- 200K with this being just one aspect of the overall compensation package. This will include commission, equity grants, and generous benefits.

 

Our benefits package includes remote work flexibility, comprehensive health insurance (medical, dental, and vision), a 401(k) plan with matching contributions, unlimited PTO, reimbursement for cell phone expenses, state-of-the-art equipment and more.

Mitiga is an equal opportunity employer, committed to diversity and inclusiveness and aim to attract, retain, and engage a diverse workforce. We consider all qualified applicants without regard to race, color, nationality, gender, gender identity, sexual orientation, religion, disability, age or any other characteristic protected by law.

For more information visit us at www.mitiga.io


Average salary estimate

$175000 / YEARLY (est.)
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$200000K

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What You Should Know About Director of Digital Marketing, Mitiga

Mitiga is on the lookout for an exceptional Director of Digital Marketing to join our dynamic global team! As the industry's only complete solution for cloud threat detection, investigation, and response, Mitiga brings a specialized touch built by investigators, for investigators. In this role, you will be at the forefront of our digital demand generation initiatives, with the mission of engaging and educating enterprise cybersecurity professionals who need our cutting-edge cloud detection and response offerings. You'll help forge a brand-new market, amplify our brand presence, and solidify our leadership position in cybersecurity through well-crafted marketing strategies and tactics. Your responsibilities will include managing outbound digital initiatives, developing inbound marketing campaigns, and supervising relationships with agencies and contractors focused on creative solutions that drive results. You’re not just filling a role; you're shaping the future of cloud security. We value candidates who are strategic, data-driven, and eager to collaborate, ensuring that our marketing efforts align perfectly with sales objectives. With an estimated base salary between $150-200K, plus commission and benefits, you'll find that Mitiga is committed to not just your career but your overall well-being. Join us, and together we can help the world understand the immense value that Mitiga delivers in enhancing cyber resilience!

Frequently Asked Questions (FAQs) for Director of Digital Marketing Role at Mitiga
What are the key responsibilities of the Director of Digital Marketing at Mitiga?

The Director of Digital Marketing at Mitiga is responsible for spearheading digital demand generation efforts, managing outbound marketing tactics such as email and nurture programs, and developing inbound marketing campaigns focused on lead generation. They will leverage data-driven insights to create effective marketing strategies aimed at engaging cybersecurity professionals and converting leads into opportunities.

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What qualifications are required for the Director of Digital Marketing position at Mitiga?

The ideal candidate for the Director of Digital Marketing role at Mitiga should have at least 5 years of experience in B2B marketing, preferably with a focus on cybersecurity. Additionally, they should be data-driven, possess strong project management skills, and have the ability to work effectively in a fast-paced start-up environment.

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How does Mitiga support its Director of Digital Marketing in professional development?

At Mitiga, we don’t just value our employees; we invest in their growth. The Director of Digital Marketing will have access to continuous learning opportunities, industry conferences, and training programs. We believe that supporting professional development helps our team excel in their roles and contribute to our shared success.

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What is the expected salary range for the Director of Digital Marketing at Mitiga?

The estimated base salary for the Director of Digital Marketing at Mitiga ranges between $150K and $200K. This compensation package goes beyond the base salary and includes commission, equity grants, and an array of generous benefits, highlighting our commitment to employee satisfaction and well-being.

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What kind of company culture can a Director of Digital Marketing expect at Mitiga?

Mitiga fosters an inclusive and diverse company culture where collaboration and innovation are at the heart of what we do. As a Director of Digital Marketing, you’ll enjoy a supportive environment that encourages creativity, autonomy, and teamwork, all while working towards a common goal of enhancing cyber resilience.

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Common Interview Questions for Director of Digital Marketing
Can you describe your experience with digital marketing campaigns in the cybersecurity space?

When answering this question, emphasize specific campaigns you've managed, detailing the strategies used, the results achieved, and how you adapted tactics based on performance data. Mention your familiarity with industry-specific tools and metrics, showcasing your skills in aligning marketing efforts with business objectives.

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How do you measure the success of your marketing efforts?

It's vital to discuss key performance indicators (KPIs) such as conversion rates, lead generation, engagement rates, and return on investment (ROI). Share examples of how you’ve tracked these metrics in past roles and made data-informed decisions to optimize future campaigns.

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What strategies would you implement for lead generation?

Focus on outlining multi-channel strategies that include email marketing, SEO, content marketing, and paid media. Highlight your ability to assess which channels are best for reaching your target audience and how you plan to execute and measure the effectiveness of these strategies.

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How would you approach content strategy for Mitiga?

Discuss your approach to developing a content strategy that resonates with cybersecurity professionals. Emphasize collaboration with product marketing, using data to identify audience pain points and interests, and creating content that informs and engages potential leads along the buyer's journey.

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Describe how you would manage a project related to a digital campaign.

Detail your project management process, including defining objectives, allocating resources, setting timelines, and ensuring communication among team members and stakeholders. Include examples of tools you use to keep projects on track and how you analyze progress to make adjustments as necessary.

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What role does SEO play in your digital marketing efforts?

Illustrate your understanding of SEO as a foundational component of digital marketing. Provide examples of how you've implemented SEO strategies to improve organic search rankings, increase website traffic, and enhance lead generation through content optimization and keyword targeting.

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How do you keep up with trends in digital marketing and cybersecurity?

Explain your strategies for staying informed about industry trends, such as subscribing to relevant publications, participating in webinars, joining professional networks, and attending industry conferences. Share how you’ve applied new insights or trends to enhance your marketing strategies.

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Can you provide an example of a successful partnership you initiated?

Be prepared to share a specific partnership that led to increased brand recognition or lead generation. Discuss how you identified the opportunity, built the relationship, and the measurable outcomes that resulted from the collaboration.

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What tools and technologies are you familiar with in digital marketing?

List the digital marketing tools and platforms you have experience with, such as Marketo, Google Analytics, or social media management tools. Tailor your response to show how these technologies helped streamline your marketing processes and contributed to successful campaign executions.

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Why do you want to work as the Director of Digital Marketing at Mitiga?

Share your enthusiasm for Mitiga's mission and how your aspirations align with the company's goals. Talk about your passion for cybersecurity and the opportunity to lead impactful marketing strategies that promote cloud threat detection and response, showcasing your eagerness to contribute to Mitiga's success.

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Full-time, remote
DATE POSTED
April 7, 2025

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