Director of Thought Leadership & Content

The Director of Thought Leadership & Content at Moloco is responsible for developing and executing a comprehensive content strategy that establishes the company's voice in the market. This includes creating full-funnel content programs, managing the editorial calendar, and ensuring cross-team collaboration. This role also involves leading data-driven research initiatives, building customer advocacy programs, and measuring the success of content initiatives to drive engagement and business impact.

Candidates for the Director of Thought Leadership & Content position at Moloco should have a minimum of 10 years of experience in content marketing or thought leadership roles. A deep understanding of digital marketing trends, especially in mobile app marketing, is essential. Excellent writing, editing, and storytelling skills are critical, alongside a proven ability to manage cross-functional projects and partnerships effectively. A background in journalism or content team management is a plus.

The Director of Thought Leadership & Content directly contributes to Moloco’s growth by crafting compelling narratives that engage potential customers, establish industry authority, and drive brand awareness. By implementing full-funnel content strategies that resonate with target audiences, this role plays a crucial part in converting leads and fostering long-term customer relationships, ultimately supporting Moloco’s business objectives.

Success in the Director of Thought Leadership & Content role at Moloco hinges on a combination of strategic vision, creativity, and strong writing skills. Essential skills include the ability to analyze digital marketing trends, manage cross-functional teams, develop data-driven narratives, and build collaborative relationships across the organization. Being adaptable and comfortable in a fast-paced, evolving environment is also crucial.

The work culture at Moloco is inclusive, innovative, and supportive, emphasizing collaboration and diversity. The company values each employee's contributions and fosters a sense of belonging, encouraging teams to take intelligent risks and drive meaningful growth. As the Director of Thought Leadership & Content, you will be part of a vibrant and passionate team dedicated to making a significant impact in the advertising technology industry.

When developing a content strategy, I start by understanding the business objectives and target audience. I then conduct research to identify trends and gaps in the current content landscape, ensuring alignment with the company’s goals. Collaborating with cross-functional teams, I create a structured content calendar that includes various formats, and then continuously monitor and adjust the strategy based on performance metrics and audience feedback.

Ensuring high-quality content is achieved through a rigorous editorial process that includes setting clear guidelines, conducting thorough reviews, and providing constructive feedback. Additionally, I promote collaboration between writers and subject matter experts to enhance content depth and accuracy. Training and regular workshops also help keep the team aligned with industry best practices.

I employ a mix of qualitative and quantitative metrics to measure the success of content initiatives. This includes tracking engagement metrics like views, shares, and comments, as well as conversion rates. I also analyze audience feedback and conduct surveys to gather insights on the effectiveness of our messaging and adjust strategies accordingly for continuous improvement.

Staying updated on the latest digital marketing trends involves a mix of continuous education and engagement with industry experts. I subscribe to relevant publications, attend conferences, participate in webinars, and follow influential content creators on social media. Networking with professionals in the field also provides valuable insights into emerging trends and best practices.

In my previous role, I spearheaded a thought leadership campaign that focused on the intersection of data analytics and digital marketing. We produced a series of in-depth research reports that highlighted industry shifts, which were shared through various channels. The campaign significantly increased brand visibility, led to numerous inbound inquiries, and positioned our company as a key authority in the space.

To amplify content distribution, I leverage multi-channel marketing tactics including social media promotion, email newsletters, and partnerships with industry influencers. Collaborating with PR teams ensures that our content reaches broader audiences through media coverage. Additionally, I utilize paid advertising to target specific demographics, maximizing our reach and engagement.

I view feedback and criticism as opportunities to grow and refine my content strategy. I actively solicit input from my peers and stakeholders, and when constructive feedback is provided, I analyze it thoughtfully, making adjustments where necessary. Open communication fosters a culture of collaboration, and I encourage my team to engage in discussions around feedback to continuously improve our work.

Collaboration is fundamental in my content creation process. I believe in involving cross-functional stakeholders, including marketing, sales, and product teams, to gather diverse perspectives. Regular brainstorming sessions and strategy meetings ensure that everyone is aligned and that we leverage each other's insights to produce comprehensive, impactful content that resonates with our audience.

In content marketing, I approach storytelling by focusing on the audience's journey. I aim to create narratives that not only inform but also resonate emotionally with the audience. This involves understanding their pain points and aspirations, and weaving those elements into the content to create relatable, compelling stories that drive engagement and encourage action.

One of the biggest challenges in content marketing today is the saturation of content across channels. To stand out, it’s crucial to provide unique insights and valuable perspectives that genuinely resonate with the audience. Additionally, evolving algorithms and audience preferences require constant adaptation and innovation in content strategies to maintain engagement and relevance.