GTM Design Program Manager

As a GTM Design Program Manager at Moloco, you will be responsible for defining the roadmap for our Agency Program, developing go-to-market strategies, and creating playbooks to enhance sales productivity. You will also engage in deep-dive analyses to identify revenue opportunities and design experiments to optimize growth strategies, making a substantial contribution to the team.

To qualify for the GTM Design Program Manager role at Moloco, candidates need at least six years of experience in GTM, strategy, or sales operations. A keen understanding of sales dynamics, strong analytical skills, and proven track records in driving growth are essential. Additional points are awarded for experience in adtech or working with agencies.

At Moloco, the growth opportunity for a GTM Design Program Manager is immense. As businesses increasingly utilize machine learning for performance advertising, your role will evolve alongside industry demands, allowing you to take on significant responsibilities influencing key strategic initiatives.

Moloco prides itself on creating a diverse workforce and fostering a culture of inclusion. As a GTM Design Program Manager, you will engage in an environment that values unique perspectives and ensures that everyone’s voice is heard, further enhancing innovation and strategic development.

The work culture at Moloco is vibrant and collaborative, emphasizing growth, teamwork, and accountability. As a GTM Design Program Manager, you will be part of an inclusive environment that fosters authentic relationships, where experimentation and innovative thinking are encouraged.

When answering, focus on specific instances where you've developed successful go-to-market strategies. Highlight the framework you followed, results achieved, and how you collaborated with cross-functional teams to execute your plans effectively.

Discuss your methodology for assessing impact versus resource constraints. Emphasize your data-driven approach and how you align initiatives with broader business goals while maintaining flexibility to adjust based on market trends.

Provide examples of specific tools you’ve used, addressing their functionalities and the positive outcomes they produced. Articulate how these tools directly supported sales efficiency and contributed to achieving revenue targets.

Detail the analytical process you undertook, highlighting the metrics you tracked and the insights you derived. Focus on how those insights informed strategic decisions that resulted in identifiable revenue increases.

Explain the criteria you consider when developing incentive programs, such as alignment with company goals and encouraging desired behaviors. Provide a concrete example, linking it to improved sales performance.

Reflect on a specific challenge, emphasizing your problem-solving skills and how your collaboration with agencies helped navigate these hurdles. Highlight the lessons learned and how you've applied them to future situations.

Discuss your relevant experience in performance marketing or adtech, mentioning any specific projects or campaigns. Be sure to relate your insights and experiences to how they can be leveraged in the GTM role.

Clarify the key performance indicators you believe are essential to track success in GTM roles, explaining why and how they provide insights into overall business performance and growth.

Share your approach to establishing effective communication and collaboration channels. Discuss tools and techniques you’ve utilized to ensure alignment across teams, reinforcing the importance of teamwork in delivering strategic objectives.

Emphasize belief in the importance of open communication, respect for diverse viewpoints, and creating opportunities for team members to contribute their unique perspectives. Cite any personal experiences where you facilitated inclusive team dynamics.