Director, Marketing - North America

The Director, Marketing - North America at monday.com is responsible for developing and executing region-specific marketing strategies focused on customer acquisition and expansion. This role involves collaborating with sales and partner teams, delivering account-based marketing plans, and driving campaign effectiveness through data analysis. You'll be a key advocate for the monday.com brand within the region and ensure your marketing initiatives align with overarching revenue targets.

Candidates for the Director, Marketing - North America at monday.com should ideally possess over 8 years of B2B SaaS marketing experience, demonstrating a strong understanding of B2B marketing tactics. A history of successfully managing regional marketing efforts, expertise in campaign execution using technologies like Salesforce.com and HubSpot, and outstanding communication skills are vital. A self-driven mindset and the ability to analyze data for strategic decisions are also important.

The Director, Marketing - North America significantly contributes to monday.com's goals by crafting tailored marketing strategies that drive customer engagement and pipeline growth. By measuring the effectiveness of campaigns and adjusting strategies to improve performance, you directly impact revenue generation. Your efforts will ensure that the marketing initiatives resonate with customers and align seamlessly with the sales team's objectives, enhancing overall company success.

monday.com is celebrated for its vibrant and inclusive company culture, providing an environment that values transparency and collaboration. As the Director, Marketing - North America, you'll benefit from a competitive salary package, monthly stipends for wellness and food, and unique opportunities for learning and development. The company has earned accolades like 'Best Place to Work,' and you'll join a genuinely supportive team dedicated to fostering diversity and inclusion.

Success in the Director, Marketing - North America role at monday.com hinges on your ability to develop impactful marketing strategies that drive pipeline and revenue outcomes. Meeting KPIs related to growth and lead generation is essential, along with successfully planning both virtual and in-person events to build brand awareness. Strong collaboration with sales teams is equally important, ensuring that your marketing initiatives align closely with their efforts to maximize success.

When answering this question, highlight your specific experiences with B2B SaaS marketing strategies, focusing on successful campaigns you've directed. Discuss how understanding customer needs has driven your marketing efforts, and provide examples of how you've used data analytics to inform decisions or pivot strategies effectively.

Discuss diverse marketing channels you've employed in the past, such as content marketing, social media, and account-based marketing. Emphasize customer-centric approaches that include researching and understanding customer pain points, allowing you to tailor messages that resonate with target audiences.

Highlight key performance indicators (KPIs) like lead generation, conversion rates, and marketing-sourced revenue. Describe how you've previously utilized data analytics tools to track campaign effectiveness and iterate on strategies based on performance, ensuring alignment with overall business goals.

Prepare to share a specific case where your initiative produced significant results. Discuss the challenges you faced, the collaborative efforts involved, and how you aligned marketing goals with sales strategies. Including quantitative results will strengthen your demonstration of success.

Talk about the importance of working cross-functionally, particularly in alignment with sales. Highlight your ability to foster partnerships within the company and ensure that marketing strategies support sales efforts effectively, ultimately benefiting overall performance.

Discuss various methods you use to keep informed about industry standards, such as attending webinars, following marketing thought leaders, and leveraging resources like online courses. Show your commitment to continuous learning and adaptation in a rapidly changing environment.

Provide a specific example where a change in the market or campaign results prompted you to adjust your strategy. Discuss your thought process, the actions you took, and the positive outcomes that followed, illustrating your problem-solving skills.

Highlight your understanding of the regional market dynamics and demonstrate how you tailor messaging and campaigns to resonate with local audiences. Discuss your strategies for ensuring brand consistency while adapting to regional preferences.

Elaborate on your experience with both virtual and in-person events and how they've contributed to corporate objectives. Discuss the logistical aspects you manage, the collaborative elements with other teams, and the methods you use to ensure events are engaging and effective.

Reflect on traits such as strategic thinking, creativity, adaptability, and communication skills. Discuss how these attributes not only benefit your effectiveness but also encourage team motivation and alignment towards common goals.