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Growth Marketing Manager

As a Growth Marketing Manager you will be instrumental in helping to grow Mous across multiple sales channels. We have an exciting vision for our Growth team, and we are looking for someone to make that a reality. In this role you will be responsible for running projects across digital marketing, CRM and expanding into new growth channels, all with the aim of getting a Mous into every house.


📱About Us 

 

We are Mous. (Pronounced mouse, not moose.) Our vision is for everyone to live better with technology. With an in-house team of expert product engineers and designers, we’re constantly evolving in a rapidly changing market. We make high-performance tech accessories and innovative product ecosystems, crafted with purpose, and demonstrate their value through impactful content. We believe in show, not tell, so we produce extreme content to prove what our products can do, including throwing phones from helicopters, cranes and even the roof at Google HQ in California.

 

We started by designing a phone case that focused on high performance, optimal functionality and considered style. We have since expanded our product range to include ecosystems of MagSafe® compatible magnetic accessories, mechanical mounts for content creation and bikes, ultra-fast wireless chargers, and backpacks that all adhere to these principles.

 

Our products are for risk-takers and thrill-seekers as well as tech-lovers and city dwellers. We create solutions to the problems that come from busy lives and outlandish adventures. No matter what your everyday life looks like you can trust our products to expand the experiences you have with the tech you use the most.

 

👋 About You 


We are looking for an analytical and proactive Growth Marketing Manager to help us achieve our growth strategy by supporting our existing campaign management, assisting on current projects, and coming up with and delivering exciting new projects.

 

We'll be asking you to hit the ground running, becoming seamlessly integrated into our marketing processes, learning the ins-and-outs of our brand and core growth channels. Once you’re up to speed, you’ll be given the autonomy to find opportunities within the business and see through their delivery. This role also has the scope to develop as you do, enabling you to work closer to areas of the business you find most interesting, and grow your career within Mous.

 

As Growth Marketing Manager you'll be a part of our Growth team but will work closely with our Brand and Creative, Data and Ecommerce teams to increase our presence, drive revenue and reach our business goals. You will report into Will Ward, our Senior Growth Manager. 


🔑 Key Responsibilities
  • Develop, execute, and optimise paid advertising campaigns across channels like Meta, Google, TikTok, Amazon, and emerging platforms.

  • A/B test creatives, ad copy, and landing pages to maximise conversion rates.

  • Collaborate with designers and content teams to create high-converting ad creatives.

  • Manage budget allocation across platforms to ensure efficient customer acquisition and ROAS (return on ad spend).

  • Analyse key metrics (CAC, LTV, ROAS, CVR, AOV) and report insights to senior leadership.

  • Work with data analysts to track campaign performance and implement insights into strategy.

  • Use cohort analysis and predictive modelling to inform marketing spend.

  • Work closely with product, eCommerce, creative, and data teams to align on growth initiatives.


🤓 Skills Requirements
  • A genuine passion and dedication to kick-starting your career at a start-up.

  • A 2:1 degree or higher under your belt (although this isn't a prerequisite)

  • Strong problem solver – never afraid to get stuck into the detail to uncover insights.

  • A knack for numbers with the confidence to tackle and interpret large, complex data sets.

  • A level of attention to detail that will put us all to shame! You'll understand that your accuracy is critical for the correct setup of our digital channels.

  • Use your strong communication skills to manage both internal stakeholders (ensuring effective planning and briefing of campaigns and execution) and external stakeholders to build lasting relationships.

  • A demonstrable commercial understanding with the ability to value and prioritise work ruthlessly.

  • Proven analytical and Excel/Power BI skills to build and evaluate hypotheses using data, with exposure to AB testing.

  • Agile and scrappy – you are action biased, embrace uncertainty with the tenacity to see things through to the end.


🎉 About Our Offer

 

We have a hybrid approach to working at Mous so our team can have flexibility during the week, and we can retain the collaborative and vibrant Mous culture that people love. We expect people to come into the office at least two days a week but some teams opt for more as it’s beneficial for their workflow. Our office is in Hoxton and there are regular on-site activities (e.g. happy hours, painting classes, yoga on the roof etc.).

 

Here’s a summary of the benefits of working at Mous:


• Opportunity to radically grow and develop through new experiences. Dream big, work hard, and make things happen!

• Multi-functional teams of passionate, supportive and inspiring people with flat hierarchies

• A competitive starting salary reflective of your experience and value

• Flexible hybrid working

• Regular team and business socials

• Charlie HR perks package including discounts on hundreds of high street brands and services

• 25 days holiday, plus bank holidays - if you wish to use your bank holiday days (8 days) to celebrate another religious holiday and work the normal UK bank holiday days, let's get it arranged!

• Cycle to Work Scheme

• Employee Pension Scheme

• Employee Assistance Programme

• 30% discount for F&F on all Mous products

• 1-month paid leave after 5-years of service


🐭 About Our Values


We have established 3 core values, which inform and enhance the way we work. We expect anyone joining the business to embrace these values as essential parts of Mous life, and we’re looking for people who will build upon them in fresh and inspiring ways.


Get Results

By comprehending our business plan, each person can ensure that they are taking accountability for their contribution towards it. We value strategic prioritisation, ensuring that everyone is enabled to deliver their best work. We also champion traits such as innovation, grit and resilience – we think differently and aren’t afraid to fail.


Work Together

We value collaboration highly, recognising that there’s a lot to be learned from each other, and are always prepared to listen. We encourage regular peer feedback, readily praising great work as well as challenging one another candidly. We like to celebrate what makes us both unique and united, committing to regular IDEA initiatives and finding opportunities to support our local communities.


Enjoy The Ride

We invite everyone at Mous to grab new opportunities and find ways to make each role their own. Things can change fast in an unpredictable industry like ours, so we always want to stay agile. And of course we don’t just work hard – we also like to let our hair down and enjoy the more social aspects of being part of our brilliant team!


🌈 About Our Commitment


Mous is an equal opportunity employer, and as a brand, we value authenticity and integrity. We strive to be different and know that if we are to create the most innovative products and deliver the best customer experience, we need to build a diverse team of individuals who can bring a variety of skills, experiences, and perspectives to the table. No matter your age, gender, sexual orientation, ethnicity, religion, or physical ability, at Mous, your individuality is celebrated.


As a D2C business and heavy user of plastics, we understand (and take very seriously) our responsibility to the planet. To stay true to our word, we've placed "Planet" firmly in our key business objectives and have formed a dedicated team, alongside our cofounders, to build an ESG plan we're proud of. Ultimately, we want to create a better world through our actions and we're doing so across our products, how we transport from A to B, and socially.

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What You Should Know About Growth Marketing Manager, Mous

As a Growth Marketing Manager at Mous, you'll play a pivotal role in driving our ambitious growth across various sales channels from our vibrant London office. We’re not just about good tech accessories; our mission is to get a Mous into every household. In this adventure, you'll manage exciting projects across digital marketing and CRM while exploring new avenues for expansion. You'll collaborate closely with our talented Brand and Creative, Data, and Ecommerce teams to create impactful marketing campaigns that resonate with our diverse audience. If you're passionate about numbers and driven to achieve results, you’ll thrive here! Your analytical skills will be put to the test as you execute paid ad campaigns across platforms like Meta, Google, TikTok, and others. We believe in 'show, not tell,' so you'll want to put your creativity and insight into action. Plus, with a flexible hybrid working model, you’ll enjoy the best of both worlds: collaboration in our Hoxton office and the option to work remotely. At Mous, we encourage you to think big, take ownership of projects, and grow your career - all while having a ton of fun! If you’re up for a challenge, and you’re excited about turning insights into action, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Growth Marketing Manager Role at Mous
What are the responsibilities of a Growth Marketing Manager at Mous?

As a Growth Marketing Manager at Mous, your responsibilities include managing and optimizing paid advertising campaigns on platforms like Meta, Google, and TikTok. You'll conduct A/B testing on ad creatives and landing pages, analyze key metrics, and collaborate with various teams to align growth strategies. Your role will also involve managing budget allocations for effective customer acquisition and reporting insights to senior leadership.

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What qualifications are required for the Growth Marketing Manager position at Mous?

While a 2:1 degree or higher is preferred, it's not mandatory for the Growth Marketing Manager position at Mous. What truly matters is your genuine passion for growth marketing, strong analytical skills, and the ability to interpret complex data sets. We value problem solvers who are proactive and can work collaboratively in a fast-paced environment.

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How can a Growth Marketing Manager contribute to overall business goals at Mous?

The Growth Marketing Manager is instrumental in driving revenue and increasing Mous's brand presence. By developing innovative marketing strategies and executing effective campaigns, you will directly impact customer acquisition and retention. Your insights and analytical prowess will help shape future strategies to achieve Mous's overarching goals.

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What tools and platforms will I use as a Growth Marketing Manager at Mous?

As a Growth Marketing Manager at Mous, you will work with various tools and platforms, including digital advertising channels like Google Ads and Meta Ads, analytics tools for tracking campaign performance, and software for A/B testing. Familiarity with Excel or Power BI for data analysis will also be crucial to inform your strategies.

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What opportunities for growth and development exist for a Growth Marketing Manager at Mous?

At Mous, growth is not just a goal; it's a part of our culture. As a Growth Marketing Manager, you will have the chance to work closely with different departments, develop your marketing skills, and take on new projects that interest you. This role has the potential for expansion, allowing you to shape your career path as you grow with the company.

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Common Interview Questions for Growth Marketing Manager
Can you explain your experience with paid advertising campaigns as a Growth Marketing Manager?

When answering this question, explain the platforms you have used, discuss any successful campaigns you've led, and highlight your role in optimizing those ads. Mention specific metrics like ROI, ROAS, or CAC that demonstrate your success, and describe how you approached A/B testing to refine your strategies.

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How do you prioritize tasks and manage multiple marketing projects?

Discuss your time management strategies, such as using project management tools to keep track of deadlines and priorities. Cite specific examples where you've managed competing projects, adjusted your approach based on business needs, and ensured successful outcomes while maintaining quality.

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What role does data analysis play in your approach to growth marketing?

Highlight your analytical skills by discussing how you collect and interpret data to inform your marketing strategies. Provide examples of how data-driven insights have led to campaign adjustments or new opportunities, and mention any tools you've used for analysis, such as Excel or Google Analytics.

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Describe a time when a marketing campaign didn’t meet expectations. What did you learn?

Be candid about a past experience where a campaign fell short and emphasize what you learned from it. Focus on the steps you took to analyze the results, how you adapted future strategies based on those insights, and how you communicated changes to your team.

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How do you ensure collaboration with creative teams when developing marketing material?

Explain your approach to fostering teamwork, emphasizing open communication and regular check-ins. You might also describe how you involve creative teams early in the conceptualization process and how you value their feedback in achieving high-quality outcomes.

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What tools do you use for A/B testing and how do you interpret the results?

Discuss specific tools you are familiar with for A/B testing, such as Google Optimize or Optimizely, and elaborate on your methodology for analyzing results. Highlight how you use these insights to make informed decisions on campaign optimizations.

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Can you give an example of how you've used cohort analysis in your previous roles?

Share a specific example where cohort analysis helped you identify patterns in customer behavior or campaign performance. Explain how you utilized those insights to inform marketing strategies or improve targeting for future campaigns.

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How do you handle feedback or criticism regarding your marketing strategies?

Emphasize your openness to feedback and your belief in continuous improvement. Provide examples of how you've solicited feedback from peers and used it constructively to enhance your marketing strategies or approach.

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What do you think are the key trends shaping growth marketing today?

Discuss current trends like personalization, the growth of video content, or emerging platforms for advertising. Highlight how staying updated on industry trends influences your strategy and ensures your marketing efforts are innovative.

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Why do you want to work for Mous as a Growth Marketing Manager?

Reflect on what excites you about Mous's mission and culture. Mention your alignment with their values and how you see your skills contributing to their growth strategy. Discuss what you hope to learn and achieve within the company.

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DATE POSTED
March 23, 2025

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