Paid Social Specialist

As a Paid Social Specialist at MYOB, you will strategically lead and execute marketing campaigns across various social media platforms. Your key responsibilities will include driving new customer acquisition, managing Paid Social budgets, optimizing campaign performance, and consulting on creative content best practices. You’ll work collaboratively with cross-functional teams and external agencies to enhance our digital marketing strategies.

To thrive as a Paid Social Specialist at MYOB, you should have proven experience in performance marketing with a successful track record in demand generation. A strong grasp of campaign management tools such as Meta, TikTok, and LinkedIn is essential, along with analytical skills to evaluate campaign effectiveness. Additionally, experience in project management and budget balancing will greatly benefit your contribution to the team.

Success as a Paid Social Specialist at MYOB hinges on your hands-on experience with end-to-end Paid Social campaigns, from strategy to execution. Strong analytical abilities are crucial to assess campaign performance and make data-driven adjustments. Additionally, skills in project management, creative consultation, and a collaborative mindset will help you navigate cross-functional teams effectively.

At MYOB, we’re committed to your ongoing learning and development. As a Paid Social Specialist, you’ll have access to various resources including conferences, in-house training, and LinkedIn Learning. We encourage a culture of innovation and continuous improvement, where you can drive your own learning journeys while collaborating with seasoned marketing professionals.

The culture at MYOB is welcoming and inclusive, emphasizing collaboration and the value of diverse perspectives. As a Paid Social Specialist, you will find a supportive environment where your ideas are encouraged and your contributions are recognized. We celebrate differences and aim to create a workplace where you can thrive both personally and professionally.

When answering this question, provide concrete examples showcasing your hands-on experience with various platforms like Meta, TikTok, and LinkedIn. Highlight specific campaigns you managed, your strategic approach, and how you optimized performance through analysis and adjustments.

To respond effectively, discuss specific metrics you track, such as ROI, engagement rates, and conversion rates. Explain your analytical process and how you use these statistics to inform future strategies and campaign adjustments.

You can mention methods such as analyzing past performance to allocate budget effectively, experimenting with different ad formats, and balancing spend between tactical pushes and organic boosts. Highlight any tools or methodologies you use to monitor and adjust budgets throughout campaigns.

Discuss research methods you employ, such as audience analysis and competitive research. Emphasize the importance of aligning content with customer pain points and how you use audience feedback to tailor your marketing messages effectively.

Share instances where collaboration has led to successful campaign outcomes. Illustrate your ability to work with cross-functional teams, external agencies, or creative teams, emphasizing communication and teamwork as keys to achieving marketing goals.

Here, recount a specific campaign where unforeseen challenges arose, and explain how you adapted your strategy. Focus on your analytical thought process and the decision-making criteria that led to a successful outcome despite the obstacles.

Talk about resources you utilize for staying informed, such as industry blogs, webinars, or follow key influencers in the marketing space. Highlight the importance of ongoing learning and how you incorporate new ideas into your campaigns.

Cite specific tools you've used, such as Meta Ads Manager, Google Analytics 4, or any other relevant platforms. Explain how you leverage these tools to enhance your marketing strategies and ensure campaign effectiveness.

This is an opportunity to showcase your problem-solving skills. Share a specific challenge, the steps you took to address it, and the successful outcome that resulted from your efforts.

Emphasize your passion for digital marketing and how MYOB’s mission aligns with your values. Discuss what excites you about the role and how you see yourself contributing to the team’s success and the overall growth of MYOB.