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Product Marketing Specialist

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Nasdaq seeks a Product Marketing Specialist to manage product marketing for our Analytics business. Reporting to the Head of Product Marketing, this role connects product strategy with sales and marketing, driving growth. With market knowledge and competitive insight, you'll handle product positioning and differentiation throughout the buyer's journey, ensuring it resonates with buyers and supports marketing and sales success. Attention to detail and clear communication of value propositions are essential.

You'll work closely with other marketing functions to create impactful messaging and content for multi-channel campaigns. Collaboration with product managers and sales teams is vital, requiring strong diplomatic skills to balance priorities effectively.

Primary Responsibilities:

Product Marketing Excellence: Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.

Messaging & Positioning: Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer’s journey. You are confident working alongside product teams to take technology focused information and translate it to market-ready, impactful messaging for our key personas.

Buyer Personas: Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs.

Go-To-Market Marketing Orchestration: Closely collaborate with cross-functional marketing teams to power compelling, high-performing marketing campaigns that contribute to increased sales pipeline and customer acquisition and expansion.

Marketing & Sales Enablement: Create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes (emails, videos, fact sheets) and maintain development plan for resourcing and coordinated campaign planning.

Strategic Partnerships: Manage product-marketing centric partnerships and relationships with key industry and technology organizations.

Stakeholder Management: Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.

Project Management: Lead and oversee key projects and initiatives within the Marketing organization as needed. Support definition of project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution.

Employee Qualities:

View challenges as opportunities and focus on a solution-oriented/problem-solving approach to work on a day-to-day basis.

Excel at leading and influencing stakeholders through ambiguity, while demonstrating agility and learning at the pace of AI.

Demonstrate inherent passion for innovation and creative storytelling to simplify what’s complex.

Seek out opportunities to improve processes and initiatives.

Contribute to an overall positive work environment and act with integrity and respect for all team members.

Encourage individual growth opportunities within the team through ownership of individual projects that empower team members to be set up for success.
Create measures of success (KPIs) and set strategic guidance for roles and responsibilities, understanding roles and responsibilities will be different for manager versus employee. Hold regular touchpoints to track performance against these KPIs.

Qualifications:

Have 5-8 years B2B/SaaS product marketing experience and proven success in launching new products and/or new GTM product promotion.
Experience with the following tools is preferred: Salesforce, Clozd, Gong, Pardot, CoPilot, Monday.com, Figma and Confluence.

Investment management marketing experience preferred

Excellent writing skills for creating content and collateral (including data sheets, fact sheets, case studies, etc.).

Experience with persona-based marketing and audience-centric content generation.

Successful track record of working in a collaborative, cross-functional team.

Creativity with out-of-the box thinking and an interest in trying and learning new things.

Self-directed, resourceful, and accountable with a positive “can do” attitude.

Familiarity with Product Marketing and Management Model preferred.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

The base pay range for this role is $74,800 - $124,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page.

Average salary estimate

$99700 / YEARLY (est.)

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$74800K

$124600K

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What You Should Know About Product Marketing Specialist, Nasdaq

At Nasdaq, we’re on the lookout for a dynamic Product Marketing Specialist to join our team in Atlanta, Georgia. As part of our innovative Analytics business, you’ll play a crucial role in connecting product strategy with sales and marketing efforts to drive substantial growth. Imagine taking your passion for product marketing and channeling it into developing compelling messaging that not only resonates with buyers but supports our marketing and sales success. You'll immerse yourself in the competitive landscape and buyer behaviors, turning insights into impactful strategies. You’ll collaborate closely with different marketing functions to create multi-channel campaigns that shine. Your strong communication skills will be tested as you present your ideas clearly and ensure our value propositions stand out. Working alongside talented product managers and sales teams requires a knack for diplomacy and project management, balancing priorities effectively while keeping everyone on the same page. You'll contribute to designing go-to-market strategies that will elevate our product positioning and overall brand perception. If you're passionate about marketing, enjoy developing messaging that resonates with diverse customer personas, and have a keen eye for innovation, this role at Nasdaq may be your perfect fit! We believe in fostering a positive work environment that encourages personal growth and creative solutions, so come as you are, and let's make an impact together!

Frequently Asked Questions (FAQs) for Product Marketing Specialist Role at Nasdaq

What are the primary responsibilities of a Product Marketing Specialist at Nasdaq?

As a Product Marketing Specialist at Nasdaq, you will be responsible for developing and executing market strategies for our Analytics business. This includes managing product positioning and differentiation, collaborating closely with product teams to create compelling messaging throughout the buyer's journey, and leading initiatives that enhance marketing effectiveness to drive customer acquisition and expansion.