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Director of Business Experience

The New Jersey State Office of Innovation

The New Jersey State Office of Innovation is looking for diverse and experienced team members to deploy world-class innovative and digital services that solve pressing public interest challenges for the people of New Jersey. Our work spans numerous issue and policy areas, and is focused on making an impact in the lives of the New Jerseyans that we serve. Our work has decreased the amount of time it takes to apply for Unemployment Insurance, made it easier to start, operate, and grow a business in the Garden State, and connected millions of New Jerseyans to government programs, services, and benefits.


Our team members wear many hats, contributing to both the execution of core projects and the evolution of the Office of Innovation (OOI). We use data and modern research, design, and development methods to inform our decision making, and we collaborate with stakeholders within and outside of government to understand and solve challenges. To learn more about the New Jersey State Office of Innovation, read our inaugural impact report here and visit our About Us page.


The Business Experience Initiative is a cross-agency effort launched under the Governor’s 2018 Stronger and Fairer Economic Plan to simplify starting, operating, and growing a business in New Jersey. The Director of Business Experience oversees the execution and prioritization of products such as Business.NJ.gov, the Business.NJ.gov Account, and Business.NJ.gov Live Chat. This role involves directing resource distribution and building stakeholder partnerships to enhance the user experience. In collaboration with 13 state agencies, the director develops and refines tools to streamline business interactions with the state, enhancing efficiency and autonomy throughout the initiative.


We are seeking candidates with a minimum of eight years of relevant experience who can effectively integrate strategic vision with practical execution. Successful candidates will have developed innovative, user-centered products that demonstrate an understanding of the interconnected roles played by state requirements, user experience, design, and content in enhancing service delivery. Experience in employing agile and human-centered processes, particularly within government or civic technology domains, is essential.


This role will report to the Business Experience Initiative Director, and work closely with the Chief Innovation Officer. Responsibilities may include:


Strategic Planning, Product Development & Impact Reporting
  • Develop and implement a strategic vision for projects through collaboration, data analysis, and stakeholder input.
  • Continuously develop and maintain expertise in state business requirements and funding opportunities spanning 13+ agencies.
  • Guide the team in delivering quick, iterative results, prioritizing high-impact business solutions.
  • Streamline processes to improve team efficiency and autonomy.
  • Ensure clear communication across initiative project teams, set clear goals and work scope, identify dependencies, and support teams in unblocking their work.
  • Create standardized processes to evaluate and measure project work, and communicate insights to improve product delivery and gain stakeholder support.


User Experience Excellence
  • Foster a culture of data-driven decision-making focused on end-user impact by gathering and analyzing qualitative and quantitative user data to continuously inform and refine project delivery.
  • Develop a deep understanding of business needs, perspectives, and workflows to inform design and content.
  • Coach staff on user research best practices, such as when to use different approaches, ask good questions, time-box discovery efforts, and work with designers to determine what UX needs user research.


Stakeholder Partnerships and Engagement
  • Cultivate, build, and maintain strong relationships with agencies to ensure the accuracy and prioritization of work on the Business Experience initiative.
  • Ensure effective communication and coordination among teams and stakeholders; communicate progress, challenges, and successes to stakeholders in a clear, concise, and transparent manner.
  • Develop and implement strategies to increase awareness of Business Experience initiative products to support New Jersey business owners.
  • Initiate, cultivate, and expand organizational partnerships with an eye for expanding the portfolio of work.


Staffing
  • Highlight staffing needs for each project, working closely with Office of Innovation directors and contractors to ensure appropriate staffing.


Do what’s needed for the team
  • Execute additional duties and responsibilities to advance the Office of Innovation’s mission and work.


Experience, Skills, and Abilities
  • A minimum of 8 years of relevant work experience is required. Ideal candidates will have experience in the technology, government, or start-ups across various roles.
  • At least 5 years of experience in civic-tech leadership roles, managing multiple projects and teams.
  • Proficiency in product development through agile and human-centered processes.
  • Proven ability to manage stakeholder relationships and expectations.
  • Strong people management skills, including managing cross-functional teams, coaching staff, working with contractors, and overseeing staffing needs requirements across multiple teams.
  • Experience working in a fast paced environment with a proven ability to triage requests and quickly make strategic decisions.
  • Commitment to collaboration and creative problem-solving, fostering a work environment that embodies the values of the Office of Innovation.


We welcome applicants from a broad range of backgrounds. If you believe that you could excel in this role, we encourage you to apply. If you have any questions, please contact heather@innovation.nj.gov.


Compensation: Up to approximately $151,410 + full benefits.


The New Jersey Office of Innovation is proud to be an equal opportunity employer

We are deeply committed to the principles of equity, diversity, and inclusiveness and seek to create a pluralistic community for all. We strongly encourage people of color, members of racial and ethnic minority groups, women, LGBTQI+ people, those with disabilities, and Veterans to apply. We are committed to building a team that is reflective of New Jersey’s incredible diversity.


We do not discriminate against any candidate because of color, race, age, religion, sex, gender identity or expression, sexual orientation, membership in an employee organization, pregnancy, marital status, status as a parent, ancestry, national origin, disability (physical or mental), family medical history or genetic information, political affiliation, military service, retaliation, or other non-merit based factors.



Eligibility

You must be authorized to work in the United States. Candidates may be required to pass a background check and complete additional steps as part of the application and onboarding process. You will be considered an “at-will” employee, meaning both employer and employee have the right to terminate employment with or without cause or notice.

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What You Should Know About Director of Business Experience, New Jersey State Office of Innovation

The New Jersey State Office of Innovation is on the hunt for a dynamic Director of Business Experience to lead our mission in enhancing the entrepreneurial climate for New Jersey’s budding businesses. Located in New Brunswick, New Jersey, this pivotal role is all about driving innovative solutions that simplify the processes for starting, operating, and growing a business in our state. As the Director, you’ll oversee critical platforms like Business.NJ.gov and guide a collaborative team to refine user experiences based on real-world challenges faced by business owners. Imagine making it easier for people to access government programs and navigate business needs with streamlined support! Your strategic vision will influence product development and improve communication with stakeholders across 13 state agencies, ensuring everyone is on the same page while prioritizing impactful results. With at least eight years of relevant experience, you’ll bring innovative, user-centered designs to life and harness the power of data to make informed decisions that put New Jersey residents first. You’ll not only lead but inspire, fostering a culture where every team member is encouraged to experiment, learn, and grow. If you’re passionate about revolutionizing public service through technology and enjoy a collaborative, fast-paced environment, we’d love to see your application. Join us and be part of a team that believes in the power of equity, diversity, and inclusiveness as we support the incredible business landscape of New Jersey.

Frequently Asked Questions (FAQs) for Director of Business Experience Role at New Jersey State Office of Innovation
What are the responsibilities of the Director of Business Experience at the New Jersey State Office of Innovation?

As the Director of Business Experience at the New Jersey State Office of Innovation, your primary responsibilities include overseeing the execution and prioritization of innovative digital services aimed at enhancing the experience for New Jersey business owners. You will drive product development for platforms like Business.NJ.gov, all while collaborating with diverse stakeholders across 13 state agencies. Strategic planning, user experience analysis, and the cultivation of stakeholder relationships are key components of this role, ensuring you effectively manage resources and direct the team towards impactful results.

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What qualifications are required for the Director of Business Experience at the New Jersey State Office of Innovation?

Candidates for the Director of Business Experience position at the New Jersey State Office of Innovation should possess a minimum of eight years of relevant work experience, ideally within the fields of technology, government, or civic tech. A track record of managing cross-functional projects and teams is essential, along with strong proficiency in agile and human-centered product development processes. Exceptional people management skills are crucial, enabling you to effectively mentor your team and maintain fruitful stakeholder relationships.

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How does the Director of Business Experience impact community services for New Jerseyans?

The Director of Business Experience significantly impacts community services by streamlining and enhancing the business processes that New Jerseyans encounter when interacting with government programs. By leading initiatives that prioritize user experience and leveraging data-driven insights, this role is essential in transforming public services to be more accessible, efficient, and user-friendly, ultimately benefiting local entrepreneurs and community members.

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What kind of work environment can the Director of Business Experience expect at the New Jersey State Office of Innovation?

At the New Jersey State Office of Innovation, the Director of Business Experience can expect a dynamic, collaborative work environment that emphasizes creativity and innovation. You’ll be part of a culturally diverse team committed to problem-solving and continuous improvement. The office promotes a culture of equity, diversity, and inclusiveness, making it an ideal setting for individuals looking to make a meaningful impact in their community while working alongside dedicated professionals.

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What is the compensation for the Director of Business Experience at the New Jersey State Office of Innovation?

The compensation for the Director of Business Experience at the New Jersey State Office of Innovation is competitive, with a salary of up to approximately $151,410, in addition to full benefits. This reflects the office’s commitment to attracting top talent dedicated to enhancing the entrepreneurial environment in New Jersey, with a strong emphasis on equity and diversity within the workplace.

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Common Interview Questions for Director of Business Experience
Can you describe your experience with agile product development as a Director of Business Experience?

When answering this question, highlight specific experiences where you led product development initiatives using agile methodologies. Discuss how your approach facilitated communication among team members, improved stakeholder collaboration, and resulted in successful user-centered solutions.

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How do you prioritize projects within a cross-agency initiative like the Business Experience project?

Demonstrate your strategic planning skills by discussing how you assess the needs of various stakeholders and analyze data to determine the priority of projects. Mention how you continuously evaluate progress to ensure high-impact solutions are delivered in a timely manner.

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What strategies do you use to enhance user experience in government services?

Focus on specific strategies you’ve utilized, such as user research methodologies, usability testing, and data analysis to identify pain points. Discuss how you have collaborated with designers to develop solutions that are tailored to user needs, ultimately improving service delivery.

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In your perspective, what role does data play in decision-making for the Director of Business Experience?

Articulate how data fuels every stage of your decision-making process. Emphasize its importance in understanding user behavior, assessing project effectiveness, and making informed choices that align with stakeholder needs and public interests.

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How do you build and maintain stakeholder relationships in a role that oversees multiple state agencies?

Highlight your communication skills and your approach to building trust with stakeholders. Discuss methods for regular engagement, such as updates and feedback sessions, to ensure alignment of goals across the many agencies involved in the Business Experience initiative.

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Can you give an example of a successful product you developed in a previous role?

Share a specific example that showcases your ability to lead a project from inception to delivery. Discuss the challenges you faced, how you engaged stakeholders, and the positive outcomes that resulted from the user-focused approach you utilized.

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What techniques do you employ to ensure your team remains innovative and efficient?

Discuss techniques such as fostering a creative work environment, encouraging open communication, and incorporating regular brainstorming sessions. Highlight your commitment to professional development and continuous learning for your team members.

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How would you assess the effectiveness of the Business Experience initiative?

Explain your approach to evaluating effectiveness through metrics and user feedback. Discuss how you would implement continuous improvement processes to adapt initiatives based on the evolving needs of New Jersey business owners.

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How do you ensure that your projects meet the diverse needs of all stakeholders?

Emphasize the importance of inclusion and diversity in project planning. Discuss your commitment to engaging underrepresented groups in user research and feedback processes to ensure that all voices are heard and incorporated into project outcomes.

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What motivates you to drive innovation in public service roles?

Share your passion for public service and your desire to make a tangible difference in the lives of New Jersey residents. Discuss how innovation fuels your commitment to enhancing service delivery and unlocking opportunities for various communities.

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March 1, 2025

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