B2B Marketer - 9 Month Fixed Term

As a B2B Marketer at Fine Tours Group, your primary responsibilities include creating and distributing trade marketing content, managing digital assets, and coordinating campaigns with the B2B team. You'll maintain and update resource portals for agents, write engaging newsletters and blog posts, and support the onboarding of new trade partners. Your role is all about ensuring that travel agents have the right tools and resources to effectively sell our travel products.

To be a successful B2B Marketer at Fine Tours Group, you should have at least 2 years of experience in a marketing or communications role, particularly in a B2B or tourism environment. A tertiary qualification in Marketing, Communications, or a related field is preferred. Familiarity with CMS tools like WordPress, email marketing platforms, and design tools such as Canva is essential, as well as great attention to detail and a collaborative mindset.

Collaboration is key for a B2B Marketer at Fine Tours Group. You will work closely with the B2B Account Manager and Marketing team to plan campaigns and develop content. This includes creating destination-specific sales tools, sharing insights from data interpretation to refine marketing strategies, and assisting with agent famil trips to foster stronger relationships with partners and enhance their understanding of our products.

As a B2B Marketer at Fine Tours Group, you will utilize various tools and technologies to streamline your tasks. Experience with CMS platforms such as WordPress, email marketing tools, and design platforms like Canva will be crucial for content creation. You'll also involve data tracking tools to assess the performance of campaign initiatives, ensuring you provide valuable resources and insights to the travel agents you support.

Fine Tours Group is committed to supporting the growth and development of its employees, particularly for B2B Marketers. We offer great training, career support, and opportunities for advancement within our rapidly growing company. As part of a dynamic and social culture, you will not only get to contribute to exciting projects but also learn and develop new skills that can propel your career in the travel industry.

To create effective trade marketing content as a B2B Marketer, I would first conduct thorough market research to understand the needs of travel agents. Then, I would develop buyer personas to tailor content specifically to different segments within the trade network. Utilizing feedback from data insights, I would craft engaging, informative, and persuasive content, including toolkits, blogs, and newsletters, ensuring they highlight the unique selling points of our tours.

Staying updated on trends in B2B marketing within the travel industry is essential. I follow influential blogs, attend industry conferences, and participate in webinars related to travel marketing. Additionally, I engage with professional networks on platforms like LinkedIn to stay connected with industry peers, as they often share valuable insights and best practices that keep me informed about emerging trends.

My experience with content management systems includes working extensively with WordPress, where I've created, edited, and maintained web pages to ensure that content is up-to-date and engaging. I have also trained team members on how to navigate the system to contribute content effectively. Familiarity with SEO best practices allows me to optimize content for better visibility and user engagement.

My approach to developing targeted email campaigns involves segmenting the audience based on their preferences and behavior. I craft personalized content that speaks directly to their interests, ensuring that each email provides value. I also utilize A/B testing for subject lines and content layouts to see what resonates best with different segments, allowing for continuous improvement of future campaigns.

Measuring the success of B2B marketing campaigns involves setting clear KPIs beforehand, such as engagement rates, lead conversions, and overall reach. After executing campaigns, I analyze performance through various metrics, such as open and click-through rates for emails or resource downloads for content marketing. This data helps me understand what worked well and what could be improved in future efforts.

When working on multiple campaigns simultaneously, I prioritize tasks based on deadlines and impact. I create a detailed project timeline that outlines deliverables for each campaign, assessing which tasks require immediate attention. Utilizing tools like task management software helps me stay organized, and I regularly communicate with team members to ensure everyone is aligned on priorities.

In a previous role, I collaborated with cross-functional teams to launch a new travel package. We faced challenges in aligning our messaging and branding across platforms. To overcome this, I initiated regular coordination meetings to gather insights from each team and ensure everyone contributed their expertise. This collaboration led to a successful launch, with positive feedback from our travel agents regarding the cohesive messaging.

To create engaging blog posts and newsletters, I employ a storytelling approach that captivates readers while providing valuable information. I use attention-grabbing headlines and incorporate visuals to enhance the content and maintain reader interest. Including actionable tips, insights, and relatable experiences encourages sharing and increases engagement rates.

Handling feedback or criticism on marketing content is an essential part of growth. I view feedback as an opportunity to improve and refine my work. When receiving critiques, I listen openly and seek clarity on the points raised. I then evaluate how I can apply this feedback to enhance future content, ensuring it aligns better with the expectations and needs of the target audience.

What excites me most about working as a B2B Marketer in the travel industry is the opportunity to connect people with extraordinary experiences. I love the dynamic nature of travel, where every campaign presents a chance to explore new ideas and creative ways to promote our offerings. Building partnerships with agents and seeing how our work enables them to provide unforgettable travel experiences is incredibly rewarding.