Account Executive

As an Account Executive at WSAV, you will have a variety of responsibilities focused on generating advertising revenue. This includes building and maintaining strong relationships with existing clients while actively seeking new clients. You will prepare sales presentations, explain advertising solutions, and develop customized advertising schedules in coordination with clients. Additionally, you will work collaboratively with the station's personnel to create effective advertisements and ensure client satisfaction.

To join the WSAV team as an Account Executive, you'll need a Bachelor’s Degree in Marketing, Advertising, or Mass Communications, or a similar field, along with at least one year of sales experience, preferably within the media industry. Candidates also require a valid driver’s license and a friendly attitude towards engaging with the local business community. Proficiency with office equipment and technology is crucial for success in this role.

The Account Executive position at WSAV features a salary structure complemented by commission, allowing for rewards based on performance. This means that as you meet and exceed your advertising revenue goals, you'll receive additional financial incentives. This structure motivates you to establish strong relationships with clients and creatively develop advertising solutions that resonate with their needs, thereby driving your earnings potential.

The work environment for an Account Executive at WSAV is dynamic and collaborative. You will work closely with a supportive team, engaging with clients and local businesses to pitch effective advertising strategies. The atmosphere encourages creativity, initiative, and professional growth while providing opportunities to make a significant impact on local businesses' success through innovative advertising solutions.

Absolutely! WSAV values growth and development, offering opportunities for career advancement within the company. As an Account Executive, you can expand your expertise and aim for higher positions such as Senior Account Executive, Sales Manager, or even leadership roles within the Nexstar Media Group. Continuous learning and performance are encouraged, paving the way for your success at WSAV.

When answering this question, focus on specific examples of your sales achievements and how they demonstrate your ability to build relationships, drive revenue, and meet goals. Highlight experiences that relate to the media industry or comparable fields, showcasing your understanding of advertising solutions.

Discuss your strategy for initiating relationships, emphasizing the importance of listening to client needs, being responsive, and providing tailored advertising solutions. Mention past experiences where you've successfully nurtured client relationships to drive results.

Share specific campaigns you've worked on, detailing the objectives, execution, and results. Highlight your ability to create innovative advertising plans that resonate with target audiences and lead to increased sales.

Demonstrate your commitment to remaining informed by discussing resources such as trade publications, webinars, or networking events you attend. Highlight how your awareness of industry trends has influenced your previous decision-making.

Mention any Customer Relationship Management (CRM) software, analytics tools, or office software you're proficient with, focusing on how these tools have enhanced your ability to engage clients, track sales progress, and analyze advertising performance.

Share an example of a difficult client or situation you've encountered in the past, focusing on your communication skills, problem-solving abilities, and dedication to maintaining positive relationships while achieving goals.

Convey your passion for media sales and relationship-building. Discuss relevant experiences, skills, and personal attributes that align with WSAV's values and mission to support local businesses through effective advertising.

Focus on the unique advantages of combining both platforms, such as wider reach, targeted demographics, and the ability to create a cohesive brand message. Use data or examples to illustrate how integrated campaigns can lead to better outcomes for businesses.

Discuss your immediate goals, such as mastering the sales process or achieving a specific revenue target, followed by your long-term aspirations, such as leadership roles within the media industry. This demonstrates ambition and a strategic vision for your career.

Express your enthusiasm for WSAV and Nexstar Media Group's commitment to local communities, their innovative approach to media, and how you admire their mission. Make connections between your values and what WSAV stands for to show genuine interest in becoming part of their team.