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Retail Executive

Job Description

To track consumer trends in the Tech & Durables goods sector, NIQ relies on sales data exchanges with retailers in the industry, whether they operate physical stores or online platforms. 

The primary purpose of this role is to improve NIQ’s position within the Tech and Durables industries (Electronics, Telecoms, IT, DIY, Homewares, Optics & others). The Retail Executive will leverage their network and industry understanding to forge pivotal connections with key industry stakeholders within retail. This role demands a strategic blend of expertise and industry acumen, enabling effective planning and execution of ambitious projects. 

The position is of strategic importance, as the successful execution of these responsibilities is anticipated to elevate retail data partnerships, enhance service quality, and open new business opportunities. Contributions via this role will be instrumental in shaping the future trajectory of GfK's growth and success in the Tech and Durable markets in Kazakhstan. 

Responsibilities 

The Retail Executive will play a pivotal role in driving recruitments targets, focusing on the following key areas: 

  • Identification of Key Industry Touchpoints: Actively identify and engage with vital industry touchpoints, facilitating the introduction and promotion of NIQ’s Tech and Durable data partnership model. 

  • Improve coverage through retailer recruitment: Investigate and facilitate new data sourcing using various methods; direct approaches, industry organizations, software providers etc., always aiming to expand and diversify the reach of NIQ's data partnerships. 

  • Adapt Proposition: Take a leading role in refining and enhancing GfK’s value proposition. This involves a deep understanding of industry dynamics and customer needs to ensure that offerings and go to market are competitive and relevant.

  • Refinement of Pitch Documents: Provide expert feedback on pitch documents, ensuring they are compelling and also effectively aligned with industry expectations and standards. This includes crafting persuasive narratives and tailoring messages to resonate with targeted stakeholders.

  • Internal Coordination: maintain close relationship with data science team to finetune our universe studies and with the Operations team for the integration of new retailers and banners. 

  • Commercial excellence is your daily routine: building action plans, nourish and follow your pipeline, look outside the box to open doors and negotiate the best agreement with our new partners. 

Qualifications

  • Fluent in Russian and English
  • Min 3-5+ years of related experience
  • Solid sales skills and developed sales expertise in target scope
  • Solid understanding of data analytics industry, business model, products, services and solutions
  • Solid understanding of market trends and its interdependencies impacting customers

Additional Information

What we offer:

  • Work in a stable environment, in a large international research company
  • Access to learning platforms, mentorship programs and educational support to keep developing your skills
  • Opportunity to be a part of many products development projects (AR, Immersive Reality, Digital Solutions)
  • Ability to develop within expert groups in various products, methodologies and analytical tools
  • Great, friendly atmosphere
  • Working in a multi-country environment (on local and multicounty projects)
  • Private Health Insurance compensation package (after the probation period)

#LI-SG1
#LI-Hybrid

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$45000 / YEARLY (est.)
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$30000K
$60000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Retail Executive, NielsenIQ

Join NIQ as a Retail Executive in Almaty, Kazakhstan, where your passion for technology and understanding of consumer behavior will help shape the future of the Tech & Durables sector. In this role, you’ll be at the forefront of transforming NIQ’s presence in the electronics, telecom, IT, DIY, homewares, and optics industries. Every day, you’ll engage with key industry stakeholders, using your expertise and network to drive strategic data partnerships that elevate our market standing. You’ll play a vital role in recruiting retailers and expanding our reach through innovative data sourcing methods. With a focus on refining our value proposition, you'll be instrumental in aligning our offerings with the ever-evolving needs of our clients. You’ll coordinate with the data science and operations teams to ensure seamless integration and execution of new initiatives. Your commercial excellence will shine as you develop action plans, nurture leads, and negotiate partnerships that drive growth. If you have 3-5 years of sales experience and a solid understanding of the data analytics industry, this is your chance to make a real impact. At NIQ, you’ll not only benefit from flexible working arrangements and educational support but also thrive in a diverse and inclusive environment. Be prepared to lead and innovate in a role that’s as rewarding as it is challenging.

Frequently Asked Questions (FAQs) for Retail Executive Role at NielsenIQ
What are the main responsibilities of a Retail Executive at NIQ?

As a Retail Executive at NIQ, you will engage with key stakeholders, identify vital industry touchpoints, and recruit retailers to expand our data partnerships. You will refine our value proposition and ensure compelling pitch documents that resonate with your audience. Furthermore, maintaining coordination with both the data science and operations teams will be a crucial aspect of ensuring our projects are successfully executed, leading to commercial excellence in the ever-evolving tech sector.

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What qualifications are necessary for the Retail Executive position at NIQ?

To succeed as a Retail Executive at NIQ, applicants should be fluent in Russian and English, with a minimum of 3-5 years of related experience. Strong sales skills and expertise in the data analytics industry are essential, along with a solid understanding of market trends that impact customer decision-making. A proactive attitude toward identifying new opportunities and partnerships will serve you well in this strategic role.

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How does NIQ foster career development for Retail Executives?

At NIQ, we prioritize lifelong learning and career development for our Retail Executives. Employees have access to various learning platforms, mentorship programs, and educational support to continuously develop their skills. You’ll also participate in exciting product development projects that involve innovative technologies, providing a unique opportunity to grow within an expert-driven environment.

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What should I expect during the interview process for the Retail Executive role at NIQ?

During the interview process for the Retail Executive position at NIQ, expect an engaging discussion about your experience, skills, and your understanding of the consumer data landscape. You might be asked to present your approach to identifying potential retail partners, demonstrate your strategic thinking, and showcase how you would adapt our value proposition to meet market needs effectively.

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What benefits does NIQ offer to its Retail Executives?

NIQ offers its Retail Executives a range of benefits including a flexible working environment, volunteer time off, and a comprehensive health insurance package post-probation. Additional perks include access to LinkedIn Learning, an Employee Assistance Program (EAP), and a supportive, friendly workplace culture that values diversity and inclusion.

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Common Interview Questions for Retail Executive
Can you explain your approach to building relationships with key retail partners as a Retail Executive?

In building relationships as a Retail Executive, I focus on understanding the unique needs of each partner. This involves thorough research about their business model and strategy, followed by proactive communication and regular check-ins to provide support and value. By positioning myself as a reliable and informed partner, I aim to foster trust and collaboration, ultimately driving mutually beneficial outcomes.

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How do you prioritize and manage your workload when recruiting new retailers?

When managing my workload in retailer recruitment, I prioritize tasks based on potential impact and urgency. Creating a structured action plan with specific goals helps me stay organized. I leverage tools like CRM software for tracking leads, ensuring nothing falls through the cracks, and regularly reviewing progress helps me adjust my approach as needed for maximum effectiveness.

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Describe a successful strategy you've used in the past to improve data partnerships.

In my previous role, I implemented a strategy that involved personalized outreach and tailored presentations that addressed each retailer's specific needs. By showcasing case studies that highlighted the success of similar companies, I built credibility and illustrated the value of our data offerings. This approach not only secured partnerships but also strengthened existing relationships, leading to extended collaborations.

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What role does market analysis play in your role as a Retail Executive?

Market analysis is crucial for my role as a Retail Executive. It informs my understanding of emerging trends, competitive landscapes, and consumer behavior changes in the tech industry. By staying updated on market dynamics, I can adapt my strategies and ensure that our value propositions remain relevant, ultimately influencing our recruitment and partnership strategies.

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How do you ensure your pitch documents resonate with your audience?

To ensure that my pitch documents resonate with the audience, I start by conducting thorough research to understand their needs and pain points. I craft compelling narratives that align our offerings with their specific challenges while using clear visuals to enhance comprehension. Feedback from colleagues is also invaluable in refining these documents, ensuring they meet industry standards.

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What techniques do you use to stay updated on industry trends?

I employ various techniques to stay informed about industry trends, including subscribing to relevant trade publications, attending webinars, and participating in industry events. I also engage with professional networks on platforms like LinkedIn to gather insights and perspectives from peers. This continuous learning approach is essential in adapting my strategies effectively.

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Can you describe a challenging situation you faced in a previous role and how you overcame it?

In a previous position, I faced a significant challenge when a potential partner expressed concerns about our data reliability. To overcome this, I arranged a detailed presentation showcasing our data validation processes, provided testimonials from other satisfied partners, and offered trial access to our services. This transparency helped alleviate their concerns and ultimately led to a successful partnership.

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How do you handle rejection in the sales process?

Handling rejection effectively is essential in sales. I view it as an opportunity for growth and learning rather than a personal failure. After a rejection, I often seek feedback from the potential partner to understand their decision better. This feedback informs my future approaches, enabling me to refine my techniques and targeting strategies for improved effectiveness.

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What motivates you to excel in your role as a Retail Executive?

I'm motivated by the challenge of navigating the fast-paced tech landscape and the satisfaction of forging valuable partnerships that drive growth. Seeing the direct impact of my work on business success and client satisfaction fuels my passion. Additionally, the collaborative environment at NIQ inspires me to push my limits and continually enhance my skills.

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What do you believe are the key skills for success in the Retail Executive position?

Key skills for success as a Retail Executive include strong communication and negotiation skills, an analytical mindset for market research, relationship-building capabilities, and adaptability to industry trends. Additionally, having a good grasp of data analytics principles enhances your ability to offer valuable insights to partners, influencing their decision to collaborate with us.

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DATE POSTED
April 5, 2025

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