Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
PPC Tech Lead image - Rise Careers
Job details

PPC Tech Lead

The Marketing department aims to encourage the world to be as enthusiastic about our products as we are. We have more than twenty different teams with specific areas of focus. Our teams are sharp, highly skilled, and data-driven, focusing on customer acquisition and monetization initiatives.


NordVPN Paid Media team is looking for a top-level PPC Tech Lead, who would work alongside our Head of Paid Media in ensuring the highest quality in our Paid Media activities.


Main Responsibilities
  • Autonomous planning and forecasting of PPC activities for our Paid Media Team;
  • Ensuring the outstanding quality of Paid campaigns' setup according to our Best practices and materials/components we use;
  • Checking and auditing data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders, supporting data and tracking teams in issue solving;
  • Taking responsibility for multi-team projects by designing and handling PPC campaign strategy and logic;
  • Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to all PPC Specialists;
  • Constant performance monitoring via platform interface, GA and Looker across all team activities;
  • Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings;
  • Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team;
  • Training and sharing best practices with team members to level up their skills;
  • Representing and advocating for team needs, facilitating cross-team work to complete complex projects.


Core Requirements
  • Advanced knowledge of ad platforms: Google ads, Bing, Meta (3+ years proven experience), other Paid social channels, Programmatic, Native ads would be a plus;
  • Understanding of all extensive digital marketing metrics and ability to explain relations between them for different stakeholder levels;
  • Exceptional knowledge of various conversion setups and tracking points (proven experience with GTM);
  • Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations (experience with Looker, ProwerBI, data visualisation platforms would be an advantage);
  • Good knowledge of Google Spreadsheets/Excel. Ability to use advanced formulas, pivot tables;
  • Clear understanding of various user acquisition flows, purchase and checkout funnels;
  • Excellent spoken and written English skills;
  • Ability to work both in a team, independently & deliver results to different teams;
  • Proven experience working with large-scale and complex campaigns is a must;
  • Global campaigns experience;
  • Exceptional interpersonal skills, liaising with key stakeholders.


Salary Range
  • Gross Salary 4500 - 5200 EUR/Month.


About Us


Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.


NordVPN is the world’s most advanced VPN service provider, used by millions of internet users worldwide. NordVPN provides double VPN encryption and Onion Over VPN and guarantees privacy with zero tracking. One of the key features of the product is Threat Protection, which blocks malicious websites, malware, trackers, and ads. NordVPN is very user friendly, offers one of the best prices on the market, and has over 5,000 servers in 59 countries worldwide.


And we’re always looking to expand our team of:

• Future shapers

• Restless achievers

• Self-movers

• Honest communicators

• Team players


What We Offer


Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;

Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;

Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;

Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;

Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;

More free time. Stay with us and additional vacation days will be added to your calendar;

Additional paid leave. Additional days are covered by us in cases of illness or special occasions;

Flexibility. Flexible working time arrangement.


Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes: https://bit.ly/3urJdOL

Nord Security Glassdoor Company Review
4.2 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
Nord Security DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Nord Security
Nord Security CEO photo
Tom Okman and Eimantas Sabaliauskas
Approve of CEO

Average salary estimate

$58200 / YEARLY (est.)
min
max
$54000K
$62400K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About PPC Tech Lead, Nord Security

Are you a data-driven strategist with a passion for PPC? Join NordVPN in Vilnius as our new PPC Tech Lead! In this exciting role, you’ll collaborate closely with our Head of Paid Media to elevate our marketing initiatives to new heights. In our dynamic Marketing department, which consists of over twenty specialized teams, your contribution will ensure we consistently attract eager customers who are as enthusiastic about our products as we are. Your main responsibilities will include planning and forecasting PPC activities, setting up and auditing campaigns, and spearheading multi-team projects. You’ll monitor performance through various platforms and deliver insightful reports that guide our strategies. As a natural leader, you will prioritize tasks and mentor PPC Specialists, sharing the latest industry trends and best practices. To thrive in this role, you'll need advanced knowledge of ad platforms such as Google Ads and Meta, along with a robust understanding of conversion setups and digital marketing metrics. If you're ready to take on complex campaigns and work collaboratively with diverse teams, then we can’t wait to meet you. Together, we will shape a secure and peaceful online future for millions around the globe.

Frequently Asked Questions (FAQs) for PPC Tech Lead Role at Nord Security
What are the responsibilities of a PPC Tech Lead at NordVPN?

As a PPC Tech Lead at NordVPN, you will be responsible for planning and forecasting PPC activities, ensuring high-quality campaign setups, auditing data accuracy, and managing multi-team projects. You will also monitor performance metrics and provide insightful reports, while mentoring your team on PPC best practices.

Join Rise to see the full answer
What qualifications are required for the PPC Tech Lead position at NordVPN?

To be the ideal candidate for the PPC Tech Lead position at NordVPN, you should have over 3 years of proven experience with ad platforms like Google Ads and Meta, along with a solid understanding of digital marketing metrics and conversion setups. Excellent English communication skills and experience with large-scale campaigns are also crucial.

Join Rise to see the full answer
How does the PPC Tech Lead at NordVPN contribute to team success?

The PPC Tech Lead at NordVPN plays a vital role in team success by providing clear guidance on project timelines, sharing best practices, and fostering collaboration across departments. Their expertise in data-driven strategies and performance monitoring ensures that the entire Paid Media team meets the company's marketing goals effectively.

Join Rise to see the full answer
What tools and platforms should a PPC Tech Lead at NordVPN be familiar with?

A PPC Tech Lead at NordVPN should be well-versed in a variety of tools and platforms, including Google Ads, Bing, Meta, Google Analytics 4 (GA4), Looker, and data visualization platforms. Additionally, knowledge of Google Spreadsheets or Excel with advanced formula capabilities is essential for data analysis.

Join Rise to see the full answer
What kind of career growth opportunities does NordVPN offer for a PPC Tech Lead?

At NordVPN, as a PPC Tech Lead, you’ll have ample opportunities for professional growth. The company offers access to training events, online courses, and valuable resources that allow you to hone your skills and advance your career in the ever-evolving field of digital marketing.

Join Rise to see the full answer
Common Interview Questions for PPC Tech Lead
Can you describe your experience with Google Ads and how you've used it to optimize campaigns?

Absolutely! When discussing your experience with Google Ads, focus on specific campaigns where you implemented strategies that significantly improved performance. Mention any particular techniques you used for keyword selection, ad copy optimization, and how you monitored and analyzed campaign data to drive better results.

Join Rise to see the full answer
How do you ensure data accuracy in PPC campaigns?

To ensure data accuracy in PPC campaigns, I regularly review tracking setups and monitor key performance metrics. I also collaborate closely with data teams to address any discrepancies and utilize tools like Google Tag Manager to verify and refine tracking points.

Join Rise to see the full answer
What are the key metrics you monitor for PPC success?

Key metrics for PPC success include click-through rates (CTR), cost-per-click (CPC), conversion rates, and return on ad spend (ROAS). During the interview, detail how you've used these metrics to evaluate and shift strategies for better performance.

Join Rise to see the full answer
How do you stay updated on PPC trends and industry news?

I stay updated on PPC trends by following industry blogs, participating in online webinars, and engaging with professional networks. Additionally, I often share relevant findings with my team, fostering a culture of continuous learning.

Join Rise to see the full answer
What is your approach to multitasking and prioritizing projects?

My approach to multitasking involves breaking down projects into manageable tasks while using tools like Kanban boards for visual tracking. I prioritize projects by aligning them with overall business goals and deadlines, ensuring that critical tasks are addressed first.

Join Rise to see the full answer
How do you manage communication with key stakeholders in a project?

I manage communication with stakeholders through regular updates and meetings, utilizing project management tools to keep everyone informed. I believe in transparency and facilitate discussions for feedback to ensure alignment and address concerns early on.

Join Rise to see the full answer
Can you give an example of a complex PPC campaign you've handled?

Certainly! Share a specific example of a campaign that involved multiple teams or platforms. Describe the challenges faced and how your leadership and strategic decisions led to successful outcomes, emphasizing the results achieved.

Join Rise to see the full answer
What strategies do you employ for optimizing ad performance?

To optimize ad performance, I implement A/B testing on ad copy and targeting, analyze performance data to identify trends, and make data-driven adjustments. Emphasize your iterative process of testing and refining strategies to achieve the best results.

Join Rise to see the full answer
How do you handle underperforming campaigns?

When faced with underperforming campaigns, I first analyze the data to pinpoint issues. I then test different creative elements, adjust bids or targeting, and keep an open dialogue with the team for collaborative brainstorming to find effective solutions.

Join Rise to see the full answer
What is your experience with analytics tools like GA4 or Looker?

I have extensive experience using analytics tools like GA4 and Looker to track campaign performance. Discuss how you utilize these tools to extract actionable insights and make informed decisions that impact overall campaign strategies.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User

Join Nord Security as a Product Operations Coordinator and contribute to creating a safe digital future while managing business operations effectively.

Photo of the Rise User
Posted 6 days ago

Become part of Nord Security as a Talent Acquisition Partner, playing a vital role in shaping the team's growth with innovative recruitment strategies.

Photo of the Rise User
Qumulo Remote Seattle, Washington, United States
Posted 2 days ago

Qumulo is looking for a Senior Product Marketing Manager to craft impactful marketing strategies for their unstructured data platform.

Team Architects Remote No location specified
Posted 6 days ago

Join TurboPass as a Marketing Coordinator and help drive impactful marketing initiatives in a dynamic company focused on financial data verification.

Photo of the Rise User

As a Digital Marketing Manager at Momentive Software, you will spearhead innovative paid media and account-based marketing strategies in a fully remote setting.

Photo of the Rise User

Join Red Hat as a Senior Partner Marketing Manager to spearhead innovative partner programs and drive partner advocacy.

Posted 6 days ago

As our Social Media Marketing Manager, you'll enhance brand visibility and engage our community through strategic and compelling social media content.

Photo of the Rise User
Wisevu Remote No location specified
Posted 5 days ago

Join Wisevu as a Senior Paid Ads Specialist and drive high-ROAS campaigns for top clients across major markets while working remotely.

Photo of the Rise User
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development

Join American Express as a Marketing Analyst to drive the success of our International Lending Strategy through innovative marketing approaches.

Photo of the Rise User

As a Project Manager at Power Digital, you'll be pivotal in driving innovative digital marketing solutions for a range of clients.

Our team has a global mission to shape a more trusted and peaceful online future for people everywhere.

101 jobs
MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 13, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
Photo of the Rise User
Someone from OH, Cincinnati just viewed Marketing Analyst at Anchorage Digital
Photo of the Rise User
Someone from OH, Cincinnati just viewed Marketing Analytics Analyst at 10x Genomics
Photo of the Rise User
Someone from OH, Columbus just viewed Sr Specialist Quality & Regulatory Compliance at bioMérieux
Photo of the Rise User
Someone from OH, Cincinnati just viewed Jr. Graphics Designer at NBCUniversal
o
Someone from OH, Cleveland just viewed Nike Marketing Coordinator at osu
Photo of the Rise User
Someone from OH, Columbus just viewed Project Manager at Promise
Photo of the Rise User
Someone from OH, Lima just viewed Program/Project Manager I at SRI International
G
Someone from OH, Mount Orab just viewed Backend Developer at GATEWAY CAREERS
Photo of the Rise User
Someone from OH, Alliance just viewed Editor, Music Editorial (Fixed-Term Contract) at Spotify
Photo of the Rise User
Someone from OH, Cleveland just viewed IoT Engineer Intern (Batam) at Bosch Group
Photo of the Rise User
Someone from OH, Warren just viewed HR Business Partner - COO at Goodyear
Photo of the Rise User
Someone from OH, Berea just viewed Used Car Buyer - Concord Toyota at Sonic Automotive
Photo of the Rise User
Someone from OH, Columbus just viewed KYC Analyst at Satispay
Photo of the Rise User
Someone from OH, Dayton just viewed Career Center Support Specialist at Wiley
Photo of the Rise User
Someone from OH, Dayton just viewed Service Center Manager at Dayton Freight