Senior Global Demand Generation Manager

The Senior Global Demand Generation Manager at OffSec is responsible for designing, executing, and optimizing integrated marketing campaigns that generate qualified leads and contribute to pipeline growth. This includes managing OffSec's webinar and events programs, collaborating with sales on lead management, and reporting on marketing performance metrics.

Candidates for the Senior Global Demand Generation Manager role at OffSec should have a minimum of 5 years of B2B demand generation experience, with at least 2 years in the cybersecurity sector. A deep understanding of marketing automation tools like HubSpot, CRM systems such as Salesforce, and proficiency in data analytics tools are essential for success in this position.

The Senior Global Demand Generation Manager at OffSec works closely with various departments including Sales, Marketing Design, and Product Marketing to ensure alignment on campaign goals and messaging. Collaborating cross-functionally is key to creating compelling content and executing effective marketing strategies.

A Senior Global Demand Generation Manager at OffSec should possess exceptional analytical skills to interpret data and drive decisions. Strong communication and interpersonal skills are also crucial, as the role involves working with senior stakeholders and managing cross-department collaborations.

The Senior Global Demand Generation Manager role at OffSec offers a fully remote work environment, providing flexibility and autonomy in managing work hours. Additionally, the culture at OffSec is supportive and emphasizes collaboration among team members across 40+ countries.

In your response, highlight specific campaigns you have managed in the past, detailing your role, the strategies you executed, and the measurable outcomes you achieved. Focus on demonstrating how you directly contributed to revenue growth through your initiatives.

Discuss the key performance indicators (KPIs) you track, such as leads generated, conversion rates, and ROI. Provide examples of how you have used data to inform your strategies and optimize campaigns in the past.

Share a specific example of a successful multi-channel campaign. Explain the channels you utilized, the messaging strategy, and how you ensured consistency across all platforms. Highlight the outcome and what you learned from the experience.

Describe the lead nurturing tactics you've implemented, such as segmentation, targeted email marketing, and follow-up strategies. Discuss how you personalize communication to engage leads effectively and move them through the funnel.

Explain your approach to fostering collaboration between sales and marketing teams. Discuss how you establish clear definitions of MQLs and SQLs, the tools you use for tracking leads, and how you facilitate communication between departments.

List the marketing automation, CRM, and data analytics tools you have experience with, such as HubSpot and Salesforce. Discuss how you've leveraged these tools to enhance demand generation efforts and provide insights.

Provide a specific situation where you encountered obstacles in a campaign, detailing the challenge and the steps you took to address it. Focus on problem-solving skills and adaptability, and share what you learned from the experience.

Discuss your time management strategies, such as using prioritization frameworks or project management tools. Provide examples of how you've successfully managed multiple projects and met deadlines without compromising quality.

Emphasize the importance of data in your marketing decisions. Discuss how you analyze data to uncover insights, inform strategies, and make data-driven recommendations to improve campaign effectiveness.

Share your enthusiasm for OffSec’s mission and values and align your career goals with the company’s objectives. Discuss how your skills and experience position you to make a meaningful contribution to OffSec’s demand generation efforts.