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Paid Media Coordinator

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

Oura is looking for a detail-oriented and proactive Paid Media Coordinator to support our paid advertising efforts. In this role, you’ll manage paid media campaigns across multiple channels, collaborate with agencies and internal teams, and leverage data-driven insights to optimize performance. If you have a passion for paid media, thrive in a fast-paced environment, and are eager to drive impact in the health and wellness space, we’d love to hear from you!

What you will do: 

  • Paid Media Management: support day-to-day operations of paid media campaigns across multiple channels including paid search, paid social, display, and retail media.
  • Agency/Partner Management: maintain vendor relationships for relevant channels, ensuring smooth campaign execution, clear communication, and on-time delivery.
  • Support Key Campaigns & Initiatives: guide & support development of media campaigns (briefs, strategy development, vendor selection, budget management, etc.) to incorporate direction from all key stakeholders & deliver success on campaign KPIs
  • Cross-Functional Collaboration: facilitate relationship-building and communication across marketing, partnerships, finance, legal, etc. to drive shared alignment and visibility.
  • Insights & Reporting: utilize reporting tools to track and analyze performance across campaigns, channels, creatives, and more. Share insights with key business partners and make recommendations to drive continuous improvements.
  • Team Process & Organization: maintain shared documents to facilitate team organization ie. budget trackers, flowcharts, creative specs, reporting calendar, spend/revenue tracker, etc. and take every opportunity to refine processes to work smarter and more efficiently.
  • Growth Opportunities: pursue opportunities to participate in ‘new business’ pitches that expand media partners and channels.
  • Media Insights: provide proactive insights on industry trends, emerging strategies, and best practices that can influence broader business objectives and inform other marketing efforts.

This is a remote US role. We have offices in San Francisco and San Diego for those who prefer hybrid or office settings. Oura employees in other major cities (like Boston and New York) occasionally gather informally at local co-working locations.

We would love to have you on our team if you have:

  • Experience supporting paid media campaigns including planning, execution, and measurement.
  • Ability to communicate the business value of paid media / advertising. 
  • Strong process and organizational skills.
  • Capacity to thrive in a fast-paced, dynamic environment. 
  • Relationship-driven; building credible and trusting relationships with a broad range of colleagues & business partners (internal + external).
  • Excellent project management skills, with experience managing multiple projects and priorities simultaneously.

Basic Qualifications:

  • 2+ years of paid media experience, focused on digital channels (i.e. Paid Social, Paid Search, Display, etc). 
  • Strong analytical skills with a data-driven approach to testing, optimization, and measurement.
  • A passion for health, wellness, and technology.

Preferred Qualifications:

  • Experience with omnichannel brands and buying via retail media networks.
  • Familiarity with advanced measurement strategies (i.e. incrementality, MMM).

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

  • Competitive salary and equity packages
  • Health, dental, vision insurance, and mental health resources
  • An Oura Ring of your own plus employee discounts for friends & family
  • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
  • Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

  • Region 1: $88,000 - $110,000 
  • Region 2: $80,000 - $100,000 
  • Region 3: $75,000 - $94,000 

A recruiter can determine your zones/tiers based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Arkansas (AR), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), Oklahoma (OK), Rhode Island (RI), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

  • Our jobs are listed only on the ŌURA Careers page and trusted job boards.
  • We will never ask for personal information like ID or payment for equipment upfront.
  • Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.

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Average salary estimate

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$75000K
$110000K

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What You Should Know About Paid Media Coordinator, Oura

At Oura, our mission is to empower every person to discover and own their inner potential, and we're on the lookout for a Paid Media Coordinator to join our innovative team! As a fast-growing company focused on enhancing the health and wellness of our global community through the Oura Ring and its connected app, you'll play a vital role in driving our paid advertising initiatives. In this role, you'll manage and optimize paid media campaigns across various channels like social, search, display, and retail media. Your knack for data-driven insights will help you analyze campaign performance and make recommendations that impact our business objectives. Collaborating with internal teams and agencies, your relationship-building skills will ensure smooth execution and success across all our initiatives. You'll support key marketing campaigns, maintain important documentation, and pursue growth opportunities that enhance our partner network. With a genuine passion for health and technology, your organizational prowess and project management skills will shine as you tackle multiple projects simultaneously in our dynamic environment. This remote position allows you to contribute to a mission that touches the lives of millions, while enjoying the benefits of a supportive workplace that values your well-being. If you're eager to make an impact in the health and wellness industry, apply now to be part of our exciting journey at Oura!

Frequently Asked Questions (FAQs) for Paid Media Coordinator Role at Oura
What are the main responsibilities of a Paid Media Coordinator at Oura?

The Paid Media Coordinator at Oura is responsible for overseeing day-to-day operations of paid media campaigns across various channels. This involves managing campaign execution, collaborating with agencies, maintaining vendor relationships, analyzing performance metrics, and sharing insights with key business partners to drive continuous improvements in our marketing efforts.

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What qualifications are needed for a Paid Media Coordinator at Oura?

To succeed as a Paid Media Coordinator at Oura, candidates should have a minimum of 2 years of experience in managing paid media campaigns, strong analytical skills, and a data-driven approach to optimization. Excellent organizational abilities and effective communication skills are also essential, as is a passion for health, wellness, and technology.

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How does the Paid Media Coordinator at Oura contribute to campaign success?

The Paid Media Coordinator contributes to campaign success by guiding the development of media strategies, managing budgets, and ensuring alignment across multiple stakeholders. They monitor campaign performance closely, drawing on data insights to recommend adjustments and improvements, thus helping Oura achieve its marketing goals.

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Can you work remotely as a Paid Media Coordinator at Oura?

Yes, the Paid Media Coordinator position at Oura is a remote role, allowing you to work from anywhere in the United States. Additionally, Oura has offices in San Francisco and San Diego for those who prefer a hybrid work model or in-office setting.

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What growth opportunities exist for a Paid Media Coordinator at Oura?

A Paid Media Coordinator at Oura can explore various growth opportunities, including participating in new business pitches to expand media partnerships and channels. This role encourages continuous learning and professional development within the fast-paced health and wellness sector.

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Common Interview Questions for Paid Media Coordinator
Can you explain your experience with managing paid media campaigns?

When answering this question, highlight specific campaigns you’ve managed, your role in planning and execution, and the results achieved. Discuss the platforms utilized, the strategies you employed for optimization, and how you used data to inform your decisions.

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How do you approach analyzing campaign performance data?

Discuss your methodology for tracking and measuring key performance indicators (KPIs) across campaigns. Explain any tools or software you use, how you interpret data to glean insights, and provide examples of changes you've made based on your analysis.

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What methods do you use to ensure effective communication with external partners?

Emphasize your strategies for proactive communication, such as regular check-ins and detailed briefings. Mention how you establish clear expectations and maintain a collaborative approach with partners to ensure campaign success.

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Describe a time when a paid media campaign didn’t perform as expected. What did you do?

Provide a specific example of a campaign that had underwhelming results. Discuss the steps you took to analyze the situation, lessons learned, and the adjustments you implemented in your strategy to rectify the issues.

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How do you keep up with the latest trends in the digital advertising industry?

Share your sources for industry news, such as reputable blogs, webinars, and networking events. Discuss how you apply new trends and strategies to enhance your campaigns and drive better results.

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What are some challenges you've faced in managing multiple projects simultaneously?

Discuss specific challenges, such as tight deadlines or communications misalignment. Highlight your organizational tactics, like prioritizing tasks, utilizing project management tools, and how you delegate when necessary.

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How do you determine the right budget allocation for different paid media channels?

Explain your decision-making process for budget allocation, referencing how you analyze historical data, understand channel performance, and evaluate the overall marketing strategy to maximize ROI.

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Can you describe your project management style?

Detail your approach to project management, including planning, organization, and communication. Mention tools you use, such as spreadsheets or project management software, and how you adapt your style to the needs of different teams.

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Why do you want to work as a Paid Media Coordinator for Oura?

Express your enthusiasm for Oura's mission and how your skills align with the role. Share personal motivations related to health and wellness that connect you to Oura's goals and values.

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What role does creativity play in paid media management?

Discuss the importance of creative messaging and visuals in capturing audience attention and driving engagement. Share examples of how you've collaborated with creative teams to develop compelling ad content that resonates with target audiences.

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Oura was founded in Finland with a singular focus: to improve the way we live our lives.We are here to help you navigate the vulnerability of health through personal guidance, and are unwavering in our commitment to accuracy, validation, and desig...

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Full-time, remote
DATE POSTED
April 8, 2025

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