Demand Marketing Associate

At Pendo, a Demand Marketing Associate is responsible for executing pipeline-generating activities such as webinars, digital marketing efforts, and follow-up campaigns. This includes analyzing the performance of demand programs to ensure they significantly impact business goals and collaborating with the sales team to maintain business health.

The ideal candidate for the Demand Marketing Associate role at Pendo should have at least two years of experience in B2B demand generation. Experience in building multi-channel marketing campaigns, strong organizational and communication skills, and a passion for data and analytics are also essential for success.

Pendo stands out by fostering a collaborative culture for its Demand Marketing Associates. You will work cross-functionally with various teams, enhancing your skills and learning from different perspectives. There’s a strong focus on creativity, testing, and optimization in a supportive environment.

Pendo offers a vibrant and dynamic work culture that encourages personal and professional growth. As a Demand Marketing Associate, you will have the chance to make a direct impact on the company’s strategies while working in an agile team setting that values collaboration and innovation.

At Pendo, our compensation packages are designed to be competitive and reflect industry standards. The expected salary range for a Demand Marketing Associate varies by location, with Raleigh, NC, ranging from $64,300 to $80,400 and San Francisco, CA, from $73,900 to $92,100, along with additional benefits.

When responding, focus on specific campaigns you have worked on, what strategies you implemented, and the results you achieved. Highlight your familiarity with different channels such as email, social media, and digital marketing.

Explain your approach to setting KPIs and utilizing analytics tools. Discuss the importance of data in assessing the effectiveness of campaigns and how you adjust strategies based on performance metrics.

Share an example that showcases your ability to work cross-functionally. Discuss your role, the project goals, and how teamwork contributed to achieving outcomes.

Address the common challenges in demand generation such as capturing leads or optimizing campaigns. Provide insight into how you have navigated such difficulties and what you learned.

Discuss your strategies for keeping current, such as following industry blogs, participating in webinars, or engaging with professional networks. Highlight how you apply these insights to your work.

Describe your approach to brainstorming, research, and planning. Share how you ensure creativity while still aligning with company goals and audience needs.

Mention specific tools you've worked with, like Salesforce or Marketo, and your level of proficiency with them. Explain how these tools have integrated into your demand generation efforts.

Provide examples of how you prioritize tasks and manage your time effectively. Emphasize your organizational skills and ability to adapt under pressure.

Explain how you leverage data to inform decisions, optimize campaigns, and measure success. Highlight your analytical mindset and experience with determining actionable insights.

Share your enthusiasm for Pendo’s mission and culture. Explain how your skills and career goals align with the company’s vision, and why you are excited about contributing to the team.