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Associate, Customer Marketing

Associate, Customer MarketingAssociate, Customer MarketingValues & InnovationAt Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (https://performancemanager8.successfactors.com/sf/careers/jobsearch?bplte_company=ua&_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d)Purpose of RoleThe Customer Marketing Associate is responsible for coordinating and executing email and mobile marketing campaigns for the US, Canada and Mexico markets. This includes product, promotional, loyalty, retail & journey emails as well as push notifications. This role will manage day-to-day operations including authoring project plans for campaign build, creating tracking codes, securing and delivering final creative assets, and overseeing the proofing and approval process for on-time and accurate campaign deployment.A successful candidate is organized, detail-oriented, can coordinate multiple projects in a rapidly changing environment, and possesses strong communication and follow up skills. This role reports into the Customer Marketing Senior Manager.Your Impact• Manage day-to-day operations and execution of email & mobile marketing campaigns.• Author project plans for the campaign build of email & push notifications with key inputs: deployment date/time, audiences, creative assets, urls, tracking codes, testing, dynamic elements, versioning, etc.• Create tracking codes to ensure accurate reporting of campaign.• Coordinate with cross-functional partners (Marketing Ops, Copy, Creative, DTC Marketing, Site Merch, Loyalty & more) to ensure project plan inputs & creative assets are received on-time.• Deliver final project plan & creative assets to the Developers for each campaign.• Manage the proofing, QA and approval process for accurate and on-time campaign deployment.• Collaborate with cross-functional partners to collect information/feedback during proofing rounds and manage execution of changes within the appropriate deadlines.• Support the execution of A/B tests to continually test creative, tactics & tools and apply learnings to optimize the email and push campaigns.• Make recommendations to improve any aspects of the email and mobile marketing programs.Qualifications• Typically, no previous experience with Bachelor's degree or typically 4 years of relevant work experience without degree.Workplace Location• Location: Fully Remote• Return to Work Designation: Fully Remote• Travel: minimal• Licenses/Certifications: N/ARelocation• No relocation providedBase Compensation$51,887.00 - $71,344.90 USDMost new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.Benefits & Perks• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community• Under Armour Merchandise Discounts• Competitive 401(k) plan matching• Maternity and Parental Leave for eligible and FMLA-eligible teammates• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-beingOur Commitment to DiversityAt Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.Requisition ID: 160774Location:Remote, USBusiness Unit: CorporateRegion: North AmericaEmployee Class: Full TimeEmployment Type: SalariedLearn more about our Benefits here
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What You Should Know About Associate, Customer Marketing, Under Armour

At Under Armour, we're passionate about empowering athletes and creating innovative solutions for those striving for excellence. We're currently looking for an Associate, Customer Marketing to join our dynamic team in East Montpelier, VT, albeit fully remote! This role is perfect for someone organized and detail-oriented who thrives in a fast-paced environment. As our Associate, Customer Marketing, you'll be the backbone of our email and mobile marketing campaigns across the US, Canada, and Mexico. You'll coordinate everything from writing project plans to managing the proofing and approval process, ensuring we hit those launch dates with style and accuracy. You'll also collaborate with various cross-functional teams, making sure that every campaign is a hit. Your keen eye for detail and communication skills will ensure that our marketing efforts resonate with our audience. Coupled with the opportunity for professional growth, this role plays a vital part in the, existing campaign strategies operation, and improvement. Plus, you'll enjoy perks like competitive pay, health benefits, and even volunteer days! Join us and help us continue to innovate in the world of athletic performance.

Frequently Asked Questions (FAQs) for Associate, Customer Marketing Role at Under Armour
What are the responsibilities of an Associate, Customer Marketing at Under Armour?

The Associate, Customer Marketing at Under Armour is primarily responsible for coordinating and executing email and mobile marketing campaigns across US, Canada, and Mexico. This includes everything from creating project plans to managing day-to-day operations, ensuring that campaigns are delivered on time and accurately. You'll also work closely with various teams to secure creative assets and report on campaign performance.

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What qualifications do I need to apply for the Associate, Customer Marketing position at Under Armour?

Under Armour typically looks for candidates for the Associate, Customer Marketing role who have a Bachelor's degree or around four years of relevant work experience in marketing without a degree. Strong organizational skills, attention to detail, and excellent communication abilities are essential for managing multiple projects in a fast-paced environment.

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How does Under Armour support career growth for an Associate, Customer Marketing?

At Under Armour, we are committed to assisting our teammates in their career progression. As an Associate, Customer Marketing, you'll have the opportunity to gain valuable experience managing marketing campaigns while learning from seasoned professionals. The company offers a competitive salary along with a variety of benefits aimed at keeping you healthy, engaged, and prepared for future opportunities.

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What marketing tools and processes does an Associate, Customer Marketing use at Under Armour?

In the Associate, Customer Marketing role, you'll utilize various email marketing platforms and tracking tools to measure campaign effectiveness. You'll also be involved in the execution of A/B tests to optimize creative strategies. Strong knowledge of project management and marketing processes will be crucial to succeed in this position.

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What is the work environment like for the Associate, Customer Marketing at Under Armour?

The work environment for an Associate, Customer Marketing at Under Armour is fully remote, which allows for flexibility while working collaboratively with team members. You'll be part of an inclusive and respectful culture that values diversity, with opportunities to contribute to community initiatives as well.

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Common Interview Questions for Associate, Customer Marketing
Can you explain your experience with email marketing campaigns?

In addressing this question, provide specific examples of email marketing campaigns you've managed, focusing on your role in planning, execution, and reporting. Highlight the tools you used, how you collaborated with other teams, and the results achieved.

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How would you prioritize multiple marketing campaigns at Under Armour?

Discuss prioritization methods you've used in the past, such as assessing timelines, target audiences, or campaign objectives. Show your understanding of effectively managing resources while ensuring accuracy and timeliness.

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What strategies would you implement to optimize email performance?

Outline your approach to A/B testing, segmentation, and personalization. Share specific tactics you have employed in previous roles that resulted in improved open and click-through rates, emphasizing your analytical skills.

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How do you ensure accuracy in your campaigns?

Explain the processes you follow for quality assurance, such as proofing drafts and collaborating with cross-functional partners. Emphasize your attention to detail and consistency in adhering to deadlines for campaign launch.

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Describe a time when you faced a challenge while executing a marketing project.

Share a specific instance illustrating the challenge, your thought process in addressing it, and the outcome. This demonstrates your problem-solving abilities and resilience in a high-stress environment.

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Why are you interested in working for Under Armour as an Associate, Customer Marketing?

Provide a genuine response that aligns your passion for sports, fitness, or the brand’s mission with the job role. Discuss what excites you about contributing to Under Armour’s innovative approach to athlete empowerment.

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How do you keep up to date with marketing trends?

Discuss your commitment to continuous learning in the marketing field. Mention relevant blogs, podcasts, courses, or networking groups you participate in to stay informed about best practices and industry standards.

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What tools do you have experience with for email marketing?

Be specific about software and tools you’ve worked with, such as Mailchimp, HubSpot, or others. Talk about your practical experience with these tools and how you utilized them to enhance campaign effectiveness.

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How would you handle constructive criticism on a campaign you’ve developed?

Share your philosophy on receiving feedback and improving your work. Highlight a time you received constructive criticism and made adjustments based on that feedback, underlining your professional growth mindset.

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What metrics do you find most important for measuring the success of a campaign?

Discuss various metrics such as open rates, click-through rates, conversion rates, and ROI. Explain how these metrics inform your strategy and help guide future campaigns in enhancing marketing performance.

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Under Armour is a global sportswear and accessories brand that innovates in performance apparel design to empower athletes worldwide with gear engineered to keep them cool, dry, and light throughout their workouts.

49 jobs
MATCH
VIEW MATCH
BADGES
Badge Diversity ChampionBadge Global CitizenBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Mission Driven
Empathetic
Collaboration over Competition
Growth & Learning
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 21, 2025

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