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Product Marketing Manager

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Posit creates great software that helps people understand data and make better decisions in real-world applications. Our core offering is an open source data science toolchain, and we aim to make it available to everyone, regardless of their economic means.

The Product Marketing team at Posit contributes to Posit’s short and long-term success by understanding our markets and defining approaches that guide company and product strategy, drive differentiated company, product and solution positioning, and support innovative marketing and sales programs for prospects, customers, developers, analysts, and influencers. The Product Marketing Manager - Market & Competitive Intelligence plays a vital role in leading our go-to-market efforts for our data science products, with a focus on competitive and market intelligence. This person will be responsible for competitive intelligence, win/loss analysis, market insights, and business value analysis. This person will have a pulse on the market, including industry-specific (e.g. Financial Services, Healthcare) and competitive landscapes, working across marketing, sales, customer success, and product management to collect inputs and disseminate insights. The Product Marketing Manager will lead the charge in developing business value analysis tools and insights that when combined with competitive and market insights, puts the company in a better position to win.

This role reports to the VP of Product Marketing and seeks to understand the goals of the business and form project teams of domain experts to execute solution development, go-to-market (GTM) efforts and drive towards the desired goals. This role requires a person who can develop a plan and work cross-functionally to have it executed in a timely fashion. The ideal candidate will have experience in market intelligence, particularly competitive intelligence, an understanding of the developer and data science market, be an outstanding communicator, and know how to collaborate closely with sales and customer success to close deals.

What you’ll own:

Competitive Intelligence: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats. Develop a comprehensive analysis approach and understanding of competitor products, pricing, marketing strategies, and sales tactics. Provide regular updates to internal stakeholders on market developments and recommend strategic responses.
Market Insights: Keep a pulse on major trends in the market that impacts our customers and buyers, using the information to feed product strategy, marketing, analyst and sales efforts.
Win/Loss Interview And Analysis: Conduct win/loss interviews and quarterly win/loss analysis to gather insights on our competitive positioning, product strengths and weaknesses, and market opportunities for improvement.
Business Value Analysis: Understand the business value that Posit products and solutions provide to customers and develop strategies and tools that help sales and customer success prove and articulate ROI, including ROI calculators, business cases, and support in proposals.
Content Development: Craft compelling messaging and positioning documents that clearly differentiate our products from our competitors in the market. Develop a range of marketing materials, including battle cards, competitive decks, and training sessions that enable sales, customer success, and partners.
Cross-functional Collaboration: Work closely with Product Management, Sales, and Marketing teams to communicate competitive insights and develop strategies that effectively counter competitive threats and capitalize on industry trends. Provide training and support to Sales and Customer Success teams, equipping them with the knowledge and tools to compete in the marketplace effectively.

What you'll assist with:

Product Management: Work closely with the Product Management team to understand how competitors stack up against Posit by product and solution; ensure technical and feature-oriented comparisons tie into business value positioning by our Revenue team
Sales Enablement: Collaborate with Sales Enablement to ensure Sales, Customer Success, and other go-to-market teams can confidently position Posit in the competitive landscape.
Analyst Relations: Work closely with the Analyst Relations team to ensure industry and team-based points of view are well understood and articulated to the analyst community.
Developer Relations: Collaborate with the Developer Relations team to support solution (industry, team) based use cases, projects, and outreach

You have:

5+ years of experience in enterprise software GTM; Product Marketing, Solution Marketing, Competitive Intelligence, Business Value Analysis, Product Management, or top-tier Management Consulting experience preferred.
Strong technical foundation or ability to pick up and understand product/tech concepts (e.g., engineering degree and/or product experience).
Distinctive problem-solving, strategic, and analytical capabilities (Excel / Google Sheets required, Business Intelligence tool nice-to-have).
Excellent communication and presentation skills, capable of conveying complex information clearly and persuasively.
Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams.
Highly organized, efficient, and proactive—you take on complex projects, drive them forward with unwavering ownership, and ensure no detail is overlooked or tasks are left unfinished.

Within 1 month, you’ll…

Familiarize yourself with Posit business, product and solution offerings, competitive landscape, and meet key stakeholders and business partners
Understand the buyer’s journey for the assigned industries or in tight collaboration with the Sales and Customer Success teams.
Review current competitive, win/loss, and business value content, identifying gaps
Put a plan together that establishes a repeatable process for driving competitive intelligence

Within 3 months, you’ll…

Drive competitive intelligence program, including gathering insights, synthesizing insights into easy-to-understand and powerful sales talking points, and creating battle cards and other materials for sales and customer success
Collaborate with the rest of the Product and Solutions Marketing team, Growth Marketing on campaign planning
Collaborate with Product Management on competitive insights into product planning.
Develop a win/loss approach that can be operationalized and sclaed
Organize market trend topics that matter to Posit customers and orchestrate points of view on each for successful delivery in marketing and analyst efforts

Within 6 months, you’ll…

Create a business value approach and assets - e.g. ROI calculator - that works for sales to demonstrate ROI of Posit to prospects and existing customers
Execute a win/loss program that informs Sales, Customer Success, and Product teams to improve product development and win rates
Speak authoritatively on the competitive landscape and market trends and support sales on prospect and customer calls to drive home Posit differentiation
Present at the QBR to the Executive team and become the Subject Matter Expert (SME) on the competition and market insights
Collaborate with Sales, Finance, and Product Management to understand the return on investment of Posit’s products and solutions
Create a smooth enablement process for Sales on competitive, win/loss in collaboration with Sales Enablement

Within 12 months, you’ll…

Develop ROI tools to assist sales in closing deals
Establish clear metrics for measuring results of efforts; build ways to measure impact
Innovate on new ways to gather industry insights and roll them out to the field
Enable Partners on competitive and market insights and assist in driving joint marketing motions with clear goals.
Plan 2026 goals using data and insight from 2025 execution and results.

Posit offers competitive compensation with extensive human-first, people-focused benefits to prioritize your personal and financial well-being. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset. This hiring range reflects base salary and assumes that the job will be performed in the United States.

Hiring Range

$150,000—$198,000 USD

Working at Posit:

We welcome all talented colleagues and are committed to a culture that represents diversity in all its forms.
We prioritize giving ourselves “focus time” to get deep work done. We minimize meetings and attempt to operate asynchronously.
We are a learning organization and take mentorship and career growth seriously. We hope to learn from you and we anticipate that you will also deepen your skills, influence, and leadership as a result of working at Posit.
We operate under a unique sustainable business model: We have over 50% of our engineering dedicated to creating free and open source software. We are profitable and we plan to be around decades from now.
Posit is a Public Benefit Corporation (PBC) and a Certified B Corporation®, which means our open-source mission is codified into our charter. As a result, our corporate decisions balance the community's interests, customers, employees, and shareholders. Hear more about why we think this matters here.

Notable:

We offer competitive compensation with extensive human-first, people-focused benefits to prioritize your personal and financial well-being. These benefits apply to full-time positions only.

100% of medical, dental, and vision insurance premiums are covered for employees and their families! Fertility and gender-affirming healthcare is included in all of our plans.
Supplemental mental health and wellness benefits are available via Ginger even if you don’t opt in to our insurance plans, including Ginger for teen family members.
Posit's gender-neutral paid parental leave policy covers all new parents, including foster and adoptive parents.
All full-time employees are eligible for 401k enrollment starting on day one.

After six months of employment, Posit provides a substantial yearly match to employee 401K contributions.

An annual profit-sharing bonus for employees recognizes our team’s contributions to company performance across the year.
We are a 100% distributed team. You are also welcome to come into our Boston office.

We offer a $400 monthly reimbursement for coworking space rental if you prefer to work away from home.

Our Lifestyle Savings Account offers an initial deposit of $1800 and then an additional quarterly stipend of $375 to cover the costs of professional development, wellness, financial health, charitable giving, and remote work support.
We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.

Are you excited about this role but not sure if your experience aligns with every qualification in the job description? That’s okay. We know multiple perspectives are essential for a thriving organization and we'd still love to hear from you!

Posit is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, cultures, genders, experiences, abilities, and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.

Posit Software, PBC participates in the federal E-Verify program, which confirms employment authorization of newly hired U.S. based employees. E-Verify is not used as a tool to pre-screen candidates and is only initiated upon hire.

E-Verify Participation Notice (English/Spanish)

Right to Work Notice (English/Spanish)

#LI-REMOTE

Average salary estimate

$174000 / YEARLY (est.)

min

max

$150000K

$198000K

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What You Should Know About Product Marketing Manager, Posit

Join Posit as a Product Marketing Manager and play a crucial role in shaping the future of our data science products. At Posit, we’re passionate about delivering open-source solutions that empower everyone to harness the power of data for better decision-making. As a part of the Product Marketing team, you will be integral in guiding our strategies, developing market insights, and providing competitive intelligence that keeps us ahead of the curve. Your expertise will directly influence our go-to-market efforts, where you’ll analyze competitive landscapes and translate those insights into actionable strategies for our sales and product management teams. Collaborating cross-functionally, you’ll lead initiatives that craft compelling messages about our products, highlight their unique value, and ensure that our marketing is aligned with the latest market trends. If you have 5+ years of experience in product marketing or related fields and a keen understanding of the developer and data science markets, this is your chance to thrive in a supportive, innovative work environment. You’ll not only develop strategies and tools that enable our teams to effectively position Posit in a competitive landscape, but you’ll also drive meaningful change within our organization and industry. Welcome to an opportunity where your skills will directly contribute to the mission of making data-driven insights accessible to all.

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Posit

What are the responsibilities of the Product Marketing Manager at Posit?

The Product Marketing Manager at Posit is responsible for leading market and competitive intelligence efforts, conducting market research, analyzing competitor strategies, and gathering insights for go-to-market campaigns. This role also involves developing business value analysis tools, producing compelling marketing materials, and ensuring cross-functional collaboration to inform Sales and Customer Success teams.