Senior Growth Designer

As a Senior Growth Designer at Possible Finance, your main responsibilities include creating high-performing digital assets for marketing campaigns, collaborating with cross-functional teams, and optimizing design strategies based on performance metrics. You'll be pivotal in ensuring our brand message is clear and impactful in every campaign, while also leading iterative processes to refine creative output.

To be successful as a Senior Growth Designer at Possible Finance, candidates should have a strong understanding of brand principles, mastery of the Adobe suite and Figma, and experience in motion graphics. Familiarity with web landing page optimization and non-digital formats like print is also essential. Additionally, leveraging AI tools for enhancing design efficiency is a significant plus.

The Senior Growth Designer plays a crucial role in Possible Finance’s mission by bridging creativity with performance. Your designs and campaigns will not only attract attention but also engage customers, ultimately driving their financial health. By crafting materials that highlight our affordable credit products, you help our users achieve economic mobility, aligning perfectly with our company's values.

Possible Finance is an ideal workplace for a Senior Growth Designer because it fosters a collaborative and creative environment. We value innovative thinking, support personal and professional development, and prioritize employee satisfaction. The chance to significantly impact our mission while working within a passionate team offers a unique opportunity to grow both as a designer and as a contributor to positive social change.

As a Senior Growth Designer at Possible Finance, you will utilize a comprehensive suite of design tools, including the full Adobe suite and Figma for image and vector graphics creation. You may also engage with web development tools for optimizing landing pages and leverage AI tools for video editing and enhancing design processes. Your adaptability to various platforms will be essential for delivering compelling visual content.

When describing your design process, focus on how you gather insights from data, collaborate with teams, and develop concepts that align with business goals. Mention your approach to testing designs and iterating based on feedback, demonstrating your ability to adapt and optimize based on performance metrics.

Discuss how you actively seek user feedback through surveys, usability testing, and analytics. Explain your process for analyzing this feedback to refine and enhance your designs, ensuring they meet user needs while still achieving business objectives.

Strategy alignment requires close collaboration with marketing teams. Emphasize how you establish key performance indicators (KPIs) early in the design process, use data-driven insights to guide creative decisions, and work iteratively to align designs with ongoing marketing objectives.

Share a specific example that illustrates your ability to work alongside different functions, like marketing and product development. Highlight the challenges faced, your role in bringing the team together, and the successful outcome of the project.

Mention your regular practices for staying informed, such as following design blogs, participating in webinars, and engaging with online communities. Explain how you apply this knowledge to your work, ensuring your designs remain innovative and effective.

Discuss the project management and design tools you utilize, such as Figma for design work and Trello or Asana for managing project timelines. Highlight how these tools help streamline your workflow and facilitate collaboration with team members.

Explain how you tailor your designs for various channels, taking into account the audience and format. Emphasize your understanding of both digital and non-digital mediums, showcasing your versatility in design to engage customers effectively.

Support your response by explaining how data informs your design decisions. Provide examples of metrics or analytics you review to assess performance and how this data helps you refine your work for better outcomes.

Describe your methods for upholding brand guidelines, including regular collaboration with brand teams, using established templates, and conducting thorough reviews of all materials before release, ensuring that every output reflects the brand's identity.

Detail your approach by sharing a specific project where testing revealed insights that necessitated changes. Highlight how you interpreted the results and your actions to pivot the design to meet performance goals.