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Digital Marketing Specialist - job 4 of 6

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Our client, a dynamic eCommerce brand, seeks a skilled Digital Marketing Specialist to manage their online advertising campaigns, social media presence, and community engagement. This role focuses on driving performance through paid ads, creating compelling content, and managing social media platforms. If you are a creative marketer with experience in digital advertising and social media management, we encourage you to apply.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

Paid Ads Management: Handle Meta ad campaigns and Google PPC, tracking performance and optimizing for ROI.
Content Creation: Support creating engaging social media, ad copy, and graphics using Canva to support marketing campaigns.
Social Media Management: Oversee Meta platforms, including scheduling and posting content to maintain an active online presence.
Community Engagement: Monitor and engage with the online community to foster strong relationships and build brand loyalty.

Secondary Responsibilities

Influencer Engagement: Collaborate as a thought partner to determine the best direction for influencer marketing and engagement initiatives.

Qualifications

Experience

2+ years of experience managing Meta ads and Google PPC campaigns.
Background in social media management and content creation.
Previous experience with influencer engagement is highly advantageous.

Skills

Proficiency in Canva for creating graphics and visual content.
Strong written and verbal English communication skills.
Ability to analyze and track ad performance metrics to optimize campaigns.
Familiarity with community engagement strategies to foster audience growth.

Preferred Traits

Creative and proactive, with a passion for digital marketing and e-commerce.
Detail-oriented and organized, capable of managing multiple projects.
Strong collaborator who thrives in a fast-paced environment.

What Success Looks Like

Optimized Ad Performance: Successful ad campaigns on Meta and Google PPC that deliver measurable results.
Engaging Content: High-quality social media and ad content that aligns with the brand voice and resonates with the target audience.
Active Social Media Presence: Consistent and timely posting on Meta platforms, driving engagement and growth.
Influencer Strategy: Thoughtful and effective influencer collaborations that enhance brand visibility.
Community Growth: Positive and active engagement with the online community, resulting in stronger customer relationships.

Opportunity

This is an exciting opportunity to join a growing eCommerce brand and make a significant impact on its digital presence. As a Digital Marketing Specialist, you will play a key role in driving growth, engaging the community, and delivering high-quality marketing campaigns. If you are a results-driven marketer ready to take on a dynamic role, we encourage you to apply.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Average salary estimate

$60000 / YEARLY (est.)

min

max

$50000K

$70000K

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What You Should Know About Digital Marketing Specialist, ProjectGrowth

If you're a creative and skilled Digital Marketing Specialist, our client, a vibrant eCommerce brand in Cape Town, is looking for you! This fully-remote position, where you’ll work from the comfort of your home from 9 AM to 5 PM EST, centers around managing cutting-edge online advertising campaigns, engaging with the community, and making the brand shine on social media. You’ll dive deep into paid advertising, handling Meta ad campaigns and Google PPC, ensuring they deliver the best returns possible. Your knack for content creation is essential as you'll collaborate to craft engaging posts and eye-catching graphics using Canva, ensuring the brand speaks to its audience effortlessly. Social media is your playground, and you’ll oversee platforms like Meta, keeping the community buzzing with active and timely postings. Engagement is crucial, and as you connect with followers, you'll build lasting relationships that foster brand loyalty. Plus, if you have experience with influencer marketing, your insights will steer fruitful collaborations. This role is an incredible chance to contribute to a growing eCommerce initiative and showcase your digital marketing expertise. If you're passionate about driving growth and creating impactful marketing campaigns, we can’t wait for you to apply!

Frequently Asked Questions (FAQs) for Digital Marketing Specialist Role at ProjectGrowth

What responsibilities does a Digital Marketing Specialist have at this eCommerce brand?

As a Digital Marketing Specialist at our client’s eCommerce brand, you will be responsible for managing paid advertising campaigns across Meta and Google. You’ll create engaging content using Canva, oversee social media management to maintain a vibrant online presence, and actively engage with the community to build strong relationships and encourage brand loyalty.